CINDY A. GIL
Summary
High-performing integrated marketing leader with 15+ years of experience developing and executing demand- and revenue-generating strategies across luxury travel and entertainment brands. Proven track record of driving brand awareness, customer acquisition, and bookings growth through full-funnel, omnichannel marketing.
Overview
14
14
years of professional experience
Work History
Director, Digital Marketing, Growth
The Ritz-Carlton Yacht Collection
01.2024 - Current
- Increased ROAS by 10% and delivered $45M+ record revenue month
- Managed $80M+ budget and agency ecosystem to optimize resource allocation and maximize campaign effectiveness
- Led integrated marketing strategy across paid media, CRM, SEO, social to enhance brand visibility and engagement
- Drive full-funnel strategy across all stages
- Reduced bounce rate by 10% through funnel optimization
Sr. Manager, Performance Marketing
Virgin Voyages
01.2022 - 01.2024
- Managed $100M P&L; driving +49% bookings and +56% traffic
- Enhanced brand awareness by 23% while reducing cost per booking by 64%
- Developed scalable testing and optimization frameworks to support performance marketing initiatives
Strategic Consultant
PUSH Ink Digital
01.2020 - 01.2022
- Drove $2B+ in real estate sales via integrated campaigns
- Developed customer acquisition and engagement strategies
- Developed strategic marketing plans for diverse digital campaigns.
- Analyzed market trends to inform client decision-making processes.
- Collaborated with creative teams to enhance brand messaging strategies.
Director, Consumer Marketing
Viacom
01.2016 - 01.2020
- Managed $32M budget to optimize global campaign effectiveness
- Delivered significant engagement and awareness growth through targeted marketing strategies
- Led cross-functional teams to develop innovative content strategies.
- Oversaw project management for key media campaigns and initiatives.
- Collaborated with stakeholders to align on strategic vision and goals.
Director, Digital Marketing
Viacom
01.2012 - 01.2016
- Led integrated SEM, SEO, social, and mobile marketing strategies to enhance brand visibility
- Managed cross-functional teams to execute integrated marketing campaigns, aligning objectives with business goals
- Led strategic initiatives to enhance brand visibility across multiple platforms.
- Collaborated with cross-functional teams to align marketing strategies effectively.
- Developed and implemented comprehensive media plans for targeted audiences.
Education
Finance -
Cornell University
Ithaca, NYMasters -
Florida International University
Miami, FLBachelor -
University of Florida
University Of FloridaSkills
- Integrated Marketing Strategy
- Performance Marketing & ROI
- Digital Marketing Analytics
- CRM & Lifecycle Marketing
- Omnichannel Media Planning
- Data & Attribution
- Budget & P&L; ($100M)
- Agency Leadership
- Luxury Brand Positioning
Personal Information
Title: Director, Integrated Marketing | Luxury Travel & Hospitality
Timeline
Director, Digital Marketing, Growth
The Ritz-Carlton Yacht Collection
01.2024 - Current
Sr. Manager, Performance Marketing
Virgin Voyages
01.2022 - 01.2024
Strategic Consultant
PUSH Ink Digital
01.2020 - 01.2022
Director, Consumer Marketing
Viacom
01.2016 - 01.2020
Director, Digital Marketing
Viacom
01.2012 - 01.2016
Finance -
Cornell University
Masters -
Florida International University
Bachelor -
University of Florida