Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Clare Saum

Union City,,Tennessee

Summary

Marketing professional with extensive experience in strategic marketing, social media management, community outreach, and brand development. Known for delivering creative solutions, building strong relationships, and executing high-impact campaigns that drive awareness and engagement. Skilled in fostering long-term relationships with stakeholders, media, team members, and the community to support marketing and organizational goals.

Overview

13
13
years of professional experience

Work History

Director of Marketing

Discovery Park of America
Union City, TN
01.2021 - Current
  • Lead all marketing, branding, and promotional efforts for a 100,000-square-foot museum and heritage park.
  • Manage paid digital campaigns, social media content strategy, and traditional advertising, increasing museum awareness across regional and national markets.
  • Supervise internal and external communications, including media relations and content development.
  • Coordinate marketing strategies for exhibits, special events, and educational programs to align with organizational goals.

Marketing & Events Coordinator

Kids to Love Foundation
Huntsville, AL
01.2020 - 01.2021
  • Managed end-to-end planning and promotion of major fundraising events.
  • Designed print and digital materials, developed marketing strategies, and oversaw social media presence.
  • Maintained website and managed Google Ads campaigns to increase program visibility and donor engagement.

Marketing Coordinator

Rocket City Federal Credit Union
Huntsville, AL
01.2018 - 01.2019
  • Executed marketing campaigns aligned with loan and membership growth targets.
  • Oversaw digital strategy, social media, and website updates.
  • Coordinated community events and developed new member recruitment strategies.

Marketing Consultant

WPSD Local 6
Paducah, KY
01.2016 - 01.2018
  • Provided cross-platform marketing solutions for regional advertisers.
  • Conducted research on market share and viewership trends to inform client strategies.
  • Cultivated strong relationships with business owners and stakeholders.

Marketing Intern

Discovery Park of America
Union City, TN
01.2014 - 01.2016
  • Supported event promotions and created digital signage for museum events.
  • Coordinated logistics for group visits, including ticketing, lodging, and dining.

Sales Associate

Sugar and Spice Clothing
Martin, TN
01.2012 - 01.2015
  • Managed merchandising and customer engagement on the sales floor.
  • Designed product displays and assisted with inventory movement.

Education

Bachelor of Science - Marketing

University of Tennessee at Martin
Martin, TN
12.2016

Skills

  • Digital marketing
  • Content strategy
  • Brand management
  • Campaign management
  • Data analysis
  • Social media management
  • Brand development

Affiliations

  • Graduate of Obion County Adult Leadership
  • Board Member, American Advertising Federation Northwest Tennessee Chapter
  • Board Member, Leaders Credit Union Northwest Tennessee Advisory Board
  • Alpha Omicron Pi, Tau Omicron Chapter – Alumna

References

References available upon request.

Timeline

Director of Marketing

Discovery Park of America
01.2021 - Current

Marketing & Events Coordinator

Kids to Love Foundation
01.2020 - 01.2021

Marketing Coordinator

Rocket City Federal Credit Union
01.2018 - 01.2019

Marketing Consultant

WPSD Local 6
01.2016 - 01.2018

Marketing Intern

Discovery Park of America
01.2014 - 01.2016

Sales Associate

Sugar and Spice Clothing
01.2012 - 01.2015

Bachelor of Science - Marketing

University of Tennessee at Martin

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