Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
judo
Timeline
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Clarise Thomas

Summary

Hello! I am a natural leader, and I have found that folks around me become more engaged with activities by feeling excitement through me. One of my most notable traits professionally is that I am highly organized and dependable, which enhances my success in project management. I have always kept an immaculate agenda book, which helps me consistently meet concurrent deadlines. I manage multiple priorities with a positive attitude, and am happy to take on added responsibilities to meet team goals.

Overview

8
8
years of professional experience

Work History

MARKETING CONTENT SPECIALIST

Freelance
06.2021 - Current
  • Analyze marketing and social media campaign results, conversion rates, and website traffic to gain actionable insights
  • Implement search engine optimization techniques for improved website traffic and search rankings
  • Enhance content quality by conducting thorough research
  • Create, approve, and transmit marketing documentation and resources while tracking and meeting multiple deadlines
  • Maintain, create, and coordinate all online content for the client, including creating unique graphics specific to customer needs
  • Create presentation decks for marketing campaigns on all presentation platforms
  • Track and analyze SEO to deliver effective content optimization solutions.
  • Optimize website navigation through effective information architecture design and user experience improvements.

SOCIAL MEDIA & PUBLIC RELATIONS MANAGER

WVUGo & Adventure WV
06.2019 - 08.2021
  • Managed project collaboration for a team of three to successfully implement WVUGo's 'Virtual Fitness' campaign, outperforming other WVUGo posts in engagement by 150%.
  • Ensured cohesive online brand identity through curating content across four social media channels
  • Tracked, analyzed, and reported weekly analytics and KPIs using Hootsuite and Google Analytics
  • Pitched, developed, and produced digital content, resulting in 200% increase in follower growth in six months
  • Served as primary field liaison between management and external stakeholders during promotional events.
  • Copywriting for social media posts
  • Planned and managed successful events, ensuring positive exposure

SOCIAL MEDIA MANAGER

Maryland State Wrestling Association
08.2016 - 06.2018
  • Boosted engagement rates by creating and editing compelling and visually appealing content, such as videos, for Facebook and Instagram which increased platform traffic by 110%
  • Produced 15+ pieces of video and still photography content every week
  • Engaged and responded to social media likes and comments
  • Monitored analytics report on social media engagement and website traffic, and modified content and schedule to meet the needs of visitors and drive traffic to relevant in-house content
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.

Education

B.S. in Advertising and Public Relations -

West Virginia University
Morgantown, WV

Skills

  • Google Analytics Certified
  • Hootsuite Platform Certification
  • Microsoft Office Suite
  • Social Media Proficient
  • Adobe Cloud (Photoshop, Premiere)
  • iMovie
  • Final Cut Pro
  • Basic HTML
  • WordPress, Wix
  • Hootsuite
  • Public & Media Relations
  • Project Management
  • Press Releases
  • Advanced Organizational Skills
  • Budget & Event Planning
  • Customer Service/engagement
  • Team Leadership
  • Time Management
  • Technical Writing Expertise
  • Web Analytics Monitoring

Websites

Accomplishments

Presidential Honors | achieved 4.0+ GPA for consecutive semesters

Dean's List | maintained cumulative GPA of 3.75+

judo

I am a brown belt in judo and competed at the international level. I have practiced since the age of three, which I believed helped me with discipline, organization and leadership. I competed for Team USA and later stepped into team captain role for the Maryland National Wrestling Team.

Timeline

MARKETING CONTENT SPECIALIST

Freelance
06.2021 - Current

SOCIAL MEDIA & PUBLIC RELATIONS MANAGER

WVUGo & Adventure WV
06.2019 - 08.2021

SOCIAL MEDIA MANAGER

Maryland State Wrestling Association
08.2016 - 06.2018

B.S. in Advertising and Public Relations -

West Virginia University

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Clarise Thomas