Claudine Taylor
New York,NY
Overview
5
5
years of professional experience
Work History
Social Media Strategist
NAYA
New York, NY
04.2025 - Current
- Own and execute social media strategy across Instagram and TikTok, with a strong focus on short-form video, cultural moments, and trend-led content
- Develop and manage cohesive content calendars aligned to brand priorities, launches, and real-time moments
- Create, edit, and publish high-quality social content including short-form video, static posts, stories, and captions
- Stay ahead of platform trends, formats, and best practices, proactively testing new content approaches
- Grew the brand’s social following from 12.6K to 17K in under one year through performance-driven content strategy
- Actively manage community engagement across platforms, fostering authentic, on-brand relationships through comments, DMs, and mentions
- Track and report on key metrics including engagement, reach, growth, and content performance
- Partner cross-functionally with Brand, Creative, PR, and Operations teams to support launches and campaigns
- Identify, outreach to, and manage influencer partnerships including gifting, content coordination, and performance tracking
Social Media & Community Manager
Unilever
Englewood, NJ
07.2023 - 04.2025
- Supported social media execution across Instagram, TikTok, Pinterest, and YouTube for Magnum Ice Cream, Good Humor Ice Cream, Popsicle, Breyers, Klondike, and Talenti
- Monitored evolving cultural and platform trends and activated agile content to keep brands relevant in fast-changing markets
- Executed social campaigns focused on fostering long-term community and deepening relationships with loyal audiences
- Created and published platform-native content aligned with each brand’s voice, tone, and visual identity
- Actively managed community engagement, monitored sentiment, and surfaced insights and feedback to internal teams
- Partnered with creators and influencers on social activations aligned with brand values
- Conducted regular audits of social performance and competitive landscape to optimize content, cadence, and platform strategy
- Collaborated cross-functionally and with global partners to align social execution
Social Media Manager
Think Coffee NYC
New York
12.2023 - 12.2024
- Owned social media content and execution for a NYC-based brand, supporting local storytelling and community engagement
- Created and published trend-driven content across Instagram and TikTok to increase reach and engagement
- Developed content calendars aligned with in-store moments, promotions, and cultural events in New York City
- Actively engaged with the community through comments and DMs, fostering an authentic, local brand voice
- Tested new formats and content styles to identify what resonated most with the NYC audience
Marketing Content Manager
Schuman Cheese
New York, NY
11.2020 - 04.2023
- Developed and managed content strategy to enhance brand visibility across digital platforms.
- Collaborated with cross-functional teams to create cohesive marketing campaigns and product narratives.
- Conducted market research to identify trends and optimize content for target audience engagement.
- Oversaw editorial calendar, ensuring timely delivery of high-quality content aligned with business goals.
- Analyzed performance metrics to refine content strategies and improve audience reach and retention.
- Mentored junior team members in best practices for content creation and management processes.
Social Media Content Creator
Hersheys
03.2022 - 08.2022
- Created social-first content tailored to Instagram and TikTok, supporting brand and campaign initiatives
- Produced short-form video and static content adapted to platform trends and audience behaviors
- Supported NYC-focused social initiatives by creating localized content aligned with brand guidelines
- Collaborated with internal teams to deliver assets optimized for organic and paid social use
Education
Bachelor of Science - Marketing
Manhattan College
Bronx, NY05.2018
Timeline
Social Media Strategist
NAYA
04.2025 - Current
Social Media Manager
Think Coffee NYC
12.2023 - 12.2024
Social Media & Community Manager
Unilever
07.2023 - 04.2025
Social Media Content Creator
Hersheys
03.2022 - 08.2022
Marketing Content Manager
Schuman Cheese
11.2020 - 04.2023
Bachelor of Science - Marketing
Manhattan College