Cliff Genatt

Motivated leader driven by excellence in field service management and delivering exceptional customer experiences. Known for analytical mindset and strong organizational skills, excels at effectively communicating and building productive relationships with individuals at all levels of an organization. Autonomous self-starter with a knack for assembling cohesive teams and fostering collaborative efforts to drive excellence. Strong critical thinking abilities and practical work flow skills, adept at creating actionable objectives by formulating, implementing, and evaluating plans. Thrives in high-pressure environments, consistently handles responsibilities with poise and delivers results.

• Customer Focused Solutions
• Regional, Territory and Operations Management
• Leading Teams
• Technical Training and Presentations
• Field Engineering
• Capital Equipment Sales
• A Career of Service

• Regional Service Management
• P&L and personal responsibility for nine field engineers and our $5 million segment of the business.
• Build and lead productive teams in meeting organizational goals and delivering world-class support to clients.
• Propose procedures that streamline processes, reduce costs, improve profits, and enhance quality of service.
• Liaison between executive management, sales representatives, customers, field engineers, and Clin-Apps.
• Remove hurdles with innovation that free my team to serve our customers and stakeholders with excellence.
• General and Operations Management
• Accountable for sales and service operations in designated territories.
• Assign individual responsibilities and conduct formal personnel evaluations that offer constructive feedback.
• Create incentive programs that motivate team members and investigate and resolve any personnel issues.
• Sales, Marketing, and Account Management
• Interact extensively with clients to fully understand their unique needs and business operations.
• Create and deliver innovative presentations and value propositions that highlight features and benefits.
• Negotiate terms of agreement with clients, including pricing, fees, delivery, and options.
• Conduct training sessions for clients and their staff to ensure proficiency with highly technical devices.
• Medical Field Service Engineering
• Provide a high level of support to customers with installing, maintaining, and repairing technical equipment.
• Verify performance of lasers and related equipment to ensure company and FDA requirements are met.
• Collaborate with Research & Development team to improve product quality and reliability.

• Management Skills For New Managers – American Management Assoc. (Atlanta GA) – 21CPE hours 2013
• Joni and Friends – wheelchair collections for world-wide ministry 2024 – Present