Summary
Overview
Work History
Skills
Accomplishments
Certification
Timeline
Generic

COLBY MANN

Bradenton,FL

Summary

I am a dynamic, results driven elite sales manager, master personal trainer and life coach with a 24 year record of achievement and success. Having driven over three and a half million dollars in training revenue while helping countless members every day be their best version of themselves. Tenacious in building new business, securing customer loyalty, and forging strong relationships with external business partners. Exceptional mentor and coach, that combines business acumen with innate leadership abilities to recruit, build, and retain top performing sales teams as well as train high level personal clients.

Overview

27
27
years of professional experience
1
1
Certification

Work History

Sales Coaching Strategist

Tony Robbins
06.2018 - Current

I work in sales and coaching for Tony Robbins’ elite sales team, where I sell world-class coaching and business programs—including Business Mastery, life and wealth mastery, and our full suite of events and services—to clients all over the world. Over the years, I’ve consistently ranked among the top performers, working alongside some of the best sales professionals in the industry.

In addition to sales, I am a certified coach with over 15 years of experience, specializing in mindset and personal transformation. I apply Tony Robbins’ core principles to help individuals break through barriers, achieve peak performance, and create lasting results.

Previously, I worked with Clients on Demand for two years, where I was recognized as the #1 sales trainer for two consecutive years. During that time, I achieved a 40% close rate and set both the single-month and annual records for cash collected—records that still stand today.

  • Led workshops to foster innovation and streamline project management methodologies across departments.

Executive Vice President of Fitness and Sales

ATC FITNESS
08.2016 - 06.2018
  • I was responsible for building and implementing all company systems, as well as hiring, training, and developing personal trainers and sales teams. During my tenure, I successfully increased monthly EFT revenue by over $75,000.

    Key initiatives I introduced included the Functional Movement Screen (FMS), DotFit systems and supplements, structured intake sessions, monthly sales training programs, and a new pay structure for managers and personal trainers. I also spearheaded the rollout of NASM software, training and developing over 100 personal trainers across the organization.

    My role required weekly travel to more than six locations, where I provided hands-on training, sales development, and operational support to ensure consistency and high performance across all teams.

Personal Training Manager and Elite Level Master 6 Trainer

LIFESTYLE FAMILY FITNESS/LA FITNESS (ACQUIRED)
01.2004 - 08.2016

I have extensive experience training a wide range of clients—from high-level professional athletes to everyday individuals seeking life-changing fitness transformations. My work includes designing customized fitness and nutrition programs tailored not just to individual goals, but also to each client’s unique personal needs, ensuring the highest quality coaching and results.

As a Personal Training Manager, I’ve hired and developed over 70 trainers, many of whom became top-performing and highly profitable professionals within the company. I’ve collaborated directly with our company president on critical initiatives, including program development and sales strategies, further strengthening the company’s overall success.

On a personal level, I’ve consistently managed a demanding client roster of 30–60 clients at a time, averaging over 220 training sessions per pay period. My track record includes generating nearly $200K in personal annual income for multiple consecutive years.

In addition, I founded and implemented the Changing Lives Contest, running multiple times each year, which has produced over 100 documented success stories with powerful before-and-after transformations.

Selective achievements:

  • Top PT manager in the company over seven different months.
  • 16 winners in our yearly challenges losing anywhere from 30-50 lbs in 90 days.
  • 1 million and 2 million dollar certificates of achievement in personal sales as a personal trainer.
  • Broke LFF company personal training monthly record August 2006 $47,011
  • Broke National personal training monthly record June 2007 $71,152
  • Broke National personal training monthly record March 2008 $83,589
  • Broke National personal training single day record March 2008 $72,152
  • Broke largest single company package record $30,150
  • Broke National company sales monthly record for LA Fitness May 2014 $89,500
  • Top 3 finishes in company 4 years in a row.
  • Trainer of the year honors.
  • Twenty-two platinum #1 month finishes in the company for sales.

Results Coach/Certified Life Coach

ROBBINS RESEARCH INTERNATIONAL/ ANTHONY ROBBINS
06.2010 - 05.2015
  • One of only 65 results coaches in the world at the time to work for Anthony Robbins in 2010. Coached thousands of clients from all over the world on all of Anthony Robbins principles. Selected from many applicants to attend exclusive coaching from the top coaches in the world. I was able to help change many lives with NLP , CBT , strategic intervention and Robbins techniques. I held a consistent client load of 40 clients per month. I attended many seminars and multiple fire walks with my clients. I was fortunate to have learned from the best, which has furthered my ability to help my personal training clients to reach their goals quicker.
  • Facilitated workshops on peak performance strategies, fostering engagement and motivation among participants.
  • Mentored clients in goal-setting techniques, promoting accountability and sustained progress.
  • Analyzed client feedback to refine coaching methodologies, ensuring alignment with individual needs and objectives.

Personal Training Director

CPD FITNESS
12.2002 - 01.2004
  • Acquired by 24 hr fitness I was in charge of developing a team of 25 personal trainers. In charge of all fitness related business issues to help the company turn a major profit to be sold in the future to Lifestyle Family Fitness. Helping the company improve sales by over 100% and implemented a Changing Lives Program that had a party of over 100 clients finish the challenge. I was able to work daily with one of the best executives in the world Craig Pepin-Donat who helped start 24 Hr Fitness with Mark Mastrov.

Fitness Manager/ Personal Trainer

24 HR FITNESS
02.1999 - 12.2003
  • Promoted to manager from personal trainer within one year. Helping improve clubs that were not performing consistently, to being within 100% of sales goal in three months' time. Traveled to different states as Fitness Manager and helped hire and recruit over 100 employees in different regions to train at peak performance. Consistently finished top PT sales club in the company as well as implemented The Changing Lives Contest region wide to promote healthy fat loss for the current member base. I also worked with Apex developing the programs and supplements within the club locations and helping trainers with the 24/5 program.
  • Developed and implemented fitness programs aligned with member needs and industry trends.
  • Managed facility operations, ensuring compliance with safety standards and regulations.

Skills

  • Sales development
  • Sales strategies
  • Extensive fitness knowledge
  • Coaching expert
  • Health coach and reading customer blood panels

Accomplishments


  • National record holder (previous) in 2 areas of personal training sales (IRSHA). Largest single day $83,589 PIF PT sales and over $100,000 PIF in multiple months.
  • Training of professional athletes from the Pittsburgh Pirates to the Minnesota Timberwolves and have worked with many golf professionals and tennis players.
  • Personal sales surpassing 3.5 million dollars in personal training revenue in eleven years with Lifestyle Family Fitness/LA Fitness/24 hour fitness
  • Anthony Robbins Life Coach for 15 years
  • I have worked side by side with some of the most successful personal trainers and coaches in the world
  • Managed personal trainers at 4 different fitness companies

Certification

  • NASM CPT
  • NASM CES
  • NASM PES
  • NASM BCS (BEHAVIORAL CHANGE SPECIALIST)
  • NASM CNC (CERTIFIED NUTRITION CERTIFICATION)
  • NASM PHYSIQUE AND BODYBUILDING COACH
  • NASM GOLF
  • FUNCTIONAL MOVEMENT SCREEN
  • POLIQUIN BIOSIGNATURE 1
  • POLIQUIN BIOSIGNATURE 2
  • POLIQUIN PERSONAL TRAINER
  • IHP LEVEL 2 HEALTH COACH ( BLOOD PANEL)
  • ISSA ELITE MASTER TRAINER
  • ISSA CPT
  • ISSA FITNESS NUTRITION
  • ISSA STRENGTH AND CONDITIONING
  • ISSA EXERCISE THERAPIST
  • ISSA GLP-1
  • ISSA TRANSFORMATION SPECIALIST
  • ISSA GLUTE SPECIALIST
  • ISSA BODYBUILDING COACH
  • NATIONAL COUNCIL ON STRENGTH AND FITNESS CERTIFIED TRAINER
  • APEX NUTRITION SYSTEMS
  • CERTIFIED BOXING INSTRUCTOR
  • CERTIFIED KINESIS INSTRUCTOR
  • MAX STRETCH CERTIFIED
  • TRX LIFESTYLE CERTIFIED
  • CERTIFIED PRENATAL
  • CERTIFIED YOUTH AND SENIOR TRAINING
  • TOMMY HOPKINS SALES TRAINER
  • ANDY ELLIOT SALES TRAINER
  • COACHING:
  • CERTIFIED INTERNATIONAL LIFE COACH
  • CERTIFIED ANTHONY ROBBINS RESULTS COACH
  • CERTIFIED NLP MASTER LIFE COACH
  • CERTIFIED NLP MASTER PRACTITIONER
  • CERTIFIED CBT CERTIFICATION
  • CERTIFIED CLINICAL HYPNOTHERAPIST CERTIFICATION
  • CERTIFIED STRATEGIC INTERVENTIONIST (CLOE MADANES)
  • CERTIFIED MINDFULNESS PRACTITIONER
  • CBT (COGNTITIVE BEHVIORAL THERAPY)
  • SUF CPT* Currently enrolled CPT 1 (show up fitness)

Timeline

Sales Coaching Strategist

Tony Robbins
06.2018 - Current

Executive Vice President of Fitness and Sales

ATC FITNESS
08.2016 - 06.2018

Results Coach/Certified Life Coach

ROBBINS RESEARCH INTERNATIONAL/ ANTHONY ROBBINS
06.2010 - 05.2015

Personal Training Manager and Elite Level Master 6 Trainer

LIFESTYLE FAMILY FITNESS/LA FITNESS (ACQUIRED)
01.2004 - 08.2016

Personal Training Director

CPD FITNESS
12.2002 - 01.2004

Fitness Manager/ Personal Trainer

24 HR FITNESS
02.1999 - 12.2003
COLBY MANN