Cole Virnig
Wyandotte
Summary
Dynamic sales and marketing professional with a proven track record at Pond of Dreams, excelling in strategic planning and relationship building. Successfully developed innovative marketing initiatives that significantly enhanced brand visibility and client engagement. Adept at negotiation and project management, driving substantial growth and fostering loyalty among key clients.
Overview
7
7
years of professional experience
Work History
Owner
EightUnder Golf Company
08.2025 - Current
- Developed comprehensive business strategies to enhance operational efficiency and market presence.
- Conducted market research to identify emerging trends and inform product development.
- Established effective marketing campaigns to boost brand awareness and customer engagement.
- Coordinated logistics and delivery processes to ensure timely product availability.
- Monitored industry regulations to ensure compliance and mitigate risks.
- Cultivated partnerships with local businesses to expand customer base and service offerings.
Director of Sales and Marketing
Pond of Dreams
01.2023 - Current
- Developed and executed targeted marketing initiatives to enhance brand visibility and customer engagement.
- Conducted comprehensive market research to identify emerging trends and customer preferences.
- Established and maintained strong relationships with key clients to foster loyalty and repeat business.
- Created innovative sales strategies that increased market penetration and competitive advantage.
- Trained and mentored sales team members, enhancing their skills and overall performance.
- Organized promotional events and campaigns to showcase products and drive sales growth.
- Directed the development of digital marketing strategies to expand online presence and engagement.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
Account Manager
Pond of Dreams
01.2019 - 01.2023
- Developed tailored sales strategies that enhanced client engagement and drove account growth.
- Maintained detailed performance reporting to track account progress and inform strategic decisions.
- Executed contract negotiations, securing favorable terms that benefitted both clients and the company.
- Identified opportunities for upselling and cross-selling, increasing overall account value.
- Presented regular updates and performance reviews to clients, fostering transparency and trust.
- Established proactive communication channels with clients to anticipate and address potential concerns.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Sales Associate
Duluth Hockey Company
01.2019 - 05.2022
- Assisted customers in selecting hockey gear, providing tailored product recommendations based on individual needs.
- Executed promotional activities to increase product visibility and enhance customer engagement during peak shopping times.
- Conducted inventory management tasks to ensure accurate stock levels and timely replenishment of merchandise.
- Collaborated with team members to enhance store operations and improve overall customer experience.
Education
BBA - Business Administration
University of Minnesota-Duluth
Duluth, MN05-2023
Skills
- Customer relations
- Verbal and written communication
- Relationship building
- Project management
- Business management
- Strategic planning
- Marketing
- Business marketing
- Negotiation
- Sales leadership
- Product branding
Languages
English
Native or Bilingual
Timeline
Owner
EightUnder Golf Company
08.2025 - Current
Director of Sales and Marketing
Pond of Dreams
01.2023 - Current
Account Manager
Pond of Dreams
01.2019 - 01.2023
Sales Associate
Duluth Hockey Company
01.2019 - 05.2022
BBA - Business Administration
University of Minnesota-Duluth