Colette Olson
Neenah,WI
Summary
Sales professional with proven expertise in strategic sales planning and relationship management. Consistently exceeds profit margin targets while enhancing customer loyalty through customized support and proactive solutions.
Overview
34
34
years of professional experience
Work History
Appliance Sales Consultant
Van Vreede's TV & Appliance
Appleton, Wisconsin
04.2025 - 09.2026
- Elevated customer retail experience through exceptional service delivery.
- Assisted customers in selecting appliances based on needs and preferences.
- Provided product demonstrations to showcase features and benefits effectively.
- Resolved customer complaints professionally to enhance satisfaction and loyalty.
- Achieved sales increases by adapting strategies to meet customer needs during periods of uncertainty.
- Exceeded profit margin goals through implementation of targeted sales initiatives.
- Managed inventory levels, ensuring availability of popular appliance models.
- Coordinated delivery schedules with logistics to ensure timely installation.
- Educated customers about appliance maintenance and warranty options available.
- Tracked competitor pricing to ensure competitive edge in the market place.
Retail Appliance Sales Associate
Grand Appliance & TV
Fitchburg, Wisconsin
07.2020 - 01.2023
- Increased customer satisfaction through proactive communication and tailored support.
- Managed new builder accounts, significantly expanding business opportunities.
- Partnered with kitchen designer accounts to enhance service offerings and elevate client satisfaction.
- Processed sales transactions accurately using point-of-sale systems.
- Ensured smooth sales experience by collaborating with team members.
- Managed inventory by restocking shelves and monitoring product availability. levels by restocking items and tracking product availability.
- Delivered exceptional customer service during COVID-19, effectively addressing product shortages.
- Welcomed customers entering the showroom with a friendly demeanor. entering appliance showroom proactively and maintained neat displays.
Customer Development Specalist
Gordon Food Service
Madison, Wisconsin
03.2019 - 06.2020
- Surpassed growth targets and revenue projections by coordinating product sales activities.
- Planned strategic initiatives to optimize revenue streams and drive product sales.
- Implemented CRM solutions to enhance customer relationship management.
- Refined and managed customer database using CRM and Google platforms to improve accessibility and engagement.
Area Manager
Performance Food Group Co
Terre Haute, Indiana
05.2012 - 03.2019
- Secured over $2 million in annual revenue through relationship-driven sales strategies.
- Developed and executed business plans that increased market share and revenue.
- Managed pricing structures and monitored credit terms to maintain profitable margins.
- Resolved customer complaints to enhance client satisfaction and loyalty.
- Oversaw inventory management and ensured stock accuracy.
- Cultivated relationships with key suppliers and vendors to ensure reliable supply chain management.
Outside Sales Representative
B & B Food Distributors
Terre Haute, Indiana
06.1992 - 05.2012
- Achieved highest annual sales and profit records in company history within one year.
- Generated and maintained relationships with over 60 accounts weekly, contributing to consistent revenue growth.
- Presented product offerings and promotions to prospective customers, increasing brand awareness and customer engagement.
- Pioneered role as first female sales representative at company, establishing a new precedent.
- Trained new sales staff on effective outside sales techniques.
- Established and managed dishwasher chemical business at Terre Haute Indiana Federal Correctional Institution, enhancing product availability.
- Collaborated with internal teams to ensure timely delivery of food products.
- Maintained accurate records of customer interactions and sales activities.
- Was offered sales manager position twice
Education
Bachelor of Science - Dietetics And Food Service Management
University of Wisconsin, Stevens Point
Stevens Point, WI05-1985
Bachelor of Science - General Studies
Fox Valley Technical College
Appleton, WI05-1981
Skills
- Product demonstrations
- Sales strategies
- Customer service and support
- Inventory management
- CRM implementation
- Market analysis
Accomplishments
- Top Performer & First Female Sales Representative
Affiliations
- Donate personal items to South Africa, Sun Prairie Lions Club volunteer
- Enjoy ALL Wisconsin sports, especially Milwaukee Brewer baseball and Green Bay Packer football
Timeline
Appliance Sales Consultant
Van Vreede's TV & Appliance
04.2025 - 09.2026
Retail Appliance Sales Associate
Grand Appliance & TV
07.2020 - 01.2023
Customer Development Specalist
Gordon Food Service
03.2019 - 06.2020
Area Manager
Performance Food Group Co
05.2012 - 03.2019
Outside Sales Representative
B & B Food Distributors
06.1992 - 05.2012
Bachelor of Science - Dietetics And Food Service Management
University of Wisconsin, Stevens Point
Bachelor of Science - General Studies
Fox Valley Technical College