Colleen Kelly
Hoboken,NJ
Summary
With 9 years of hands-on marketing experience, I possess dynamic skills in project management, problem-solving, and collaboration. Adaptable to various situations, I approach them with creativity and a results-oriented mindset. A fresh perspective and a strong commitment to quality and success enable me to make meaningful contributions and advance organizational goals.
Overview
5
5
years of professional experience
Work History
Event & Campaign Manager
FirstService Residential
05.2018 - 06.2019
- Maintain and create a campaign calendar for all marketing activity in New York Region
- Utilize Act-On & HubSpot to execute all marketing campaigns
- Create landing pages, article pages, and upload press releases on company website using Kentico
- Oversaw event registration process by collecting and tracking attendee information.
- Manage social media through Sprout Social in accordance with each marketing campaign
- Managed administrative logistics of events planning, event booking, and event promotions.
- Optimized email campaigns to increase open and click-through rates.
- Devised content strategy to effectively engage target audiences.
Graphic Design & Marketing Manager
Job Expo International
06.2019 - 02.2021
- Create all graphic requests for clients & partners participating in the Cyber Security Summit in personalized formats (ie pdf, html, jpg, banners etc.)
- Create & maintain partnerships with local IT, cybersecurity, and corporate networking associations
- Manage all registrations & database for the Cyber Security Summit
- Assist in maintaining all 3 WordPress websites for Job Expo International (Cyber Summit USA, TECHEXPO Top Secret, Rand Luxury)
- Manage all paid social media ads for each event using LinkedIn Ads & Facebook Business Manager
- Wrote and distributed press releases to increase brand visibility.
Business Development Coordinator
FirstService Residential
02.2016 - 05.2018
- Enable senior sales executives to achieve their goals with updated data regarding prospects, opportunities and clients
- Maintain and update information regarding marketing and sales initiatives in a CRM database
- Assist in execution of marketing events
- Coordinate and execute Board Roundtable Discussion Series
- Create proposals using Adobe InDesign & Qvidian and arrange customer deliverables for new properties and clients
- Create email blasts using CoreMotives software & Constant Contact that promote current marketing campaigns and company news
- Provide constructive feedback and suggestions for marketing material
Marketing Assistant
Russo Bros. & Co., Inc.
10.2015 - 11.2015
- Adjust Google Analytics campaigns daily
- Assist in creating email blasts and coupons using Illustrator
- Create and post articles and blogs on social media and company website
- Maintain client accounts by updating emails and following up on home sales
- Directly reported to Vice President & Marketing/Office Coordinator
Education
Bachelor of Science - Business Administration, Option in Marketing
University of New Hampshire
Durham, NH05.2015
Skills
- Project Management Skills
- Basic HTML Knowledge
- Marketing campaign management
- Customer relationship management (CRM)
- Content coordination
- Strategic planning
- Event Management
- Customer segmentation
- Marketing analytics
- Digital marketing
- Project management
- Social media management
- Sales enablement
- Vendor relations
Timeline
Graphic Design & Marketing Manager
Job Expo International
06.2019 - 02.2021
Event & Campaign Manager
FirstService Residential
05.2018 - 06.2019
Business Development Coordinator
FirstService Residential
02.2016 - 05.2018
Marketing Assistant
Russo Bros. & Co., Inc.
10.2015 - 11.2015
Bachelor of Science - Business Administration, Option in Marketing
University of New Hampshire
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