Summary
Overview
Work History
Education
Skills
Timeline
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Colleen McCreanor

Atlanta,GA

Summary

Results-driven events professional with extensive experience at ASW Distillery, specializing in client relationship management and logistics. Successfully led innovative private and public events, significantly boosting brand visibility and client satisfaction. Proficient in product knowledge and project management, consistently delivering outstanding experiences that enhance brand presence and increase sales.

Overview

4
4
years of professional experience

Work History

Head of Private Events

ASW Distillery
Atlanta, GA
02.2024 - Current
  • Oversee the private event business at ASW, including responding to all inquiries, drafting contracts, and communicating with clients and vendors to ensure an exceptional experience.
  • Supervises day-of operations at private events, including managing staff, and troubleshooting any problems that may arise.
  • Creates and sells client gifts: bottles with custom stickers, cocktail kits, custom glassware, and more.
  • Ensures ASW's brand is present and well-represented throughout all private events.

Client Events & Experiences Manager

ASW Distillery
Atlanta, GA
09.2023 - 02.2024
  • Worked alongside the Head of Private Events to gather details from clients, caterers, and vendors to ensure all private event details were communicated.
  • Managed public events, such as bottle releases, company anniversary parties, tastings, tours, and launched new experiences at the company.
  • Developed tasting and tour outlines, filmed and edited training videos, and oversaw staff training for whiskey and product education.
  • Worked with the CMO to create marketing materials.

Private Events Coordinator & Tasting Room Support

ASW Distillery
Atlanta, GA
05.2021 - 09.2023
  • Managed the execution of private events between three tasting rooms as the on-site venue contact.
  • Assisted with the inventory system to keep track of products, retail items, and supplies.

Education

Bachelor of Arts - Communication and Media Studies, Cinema Studies

American University
Washington, DC
05-2021

Skills

  • Event planning
  • Client relationship management
  • Logistics management
  • Brand awareness
  • Project management
  • Product sales & product knowledge

Timeline

Head of Private Events

ASW Distillery
02.2024 - Current

Client Events & Experiences Manager

ASW Distillery
09.2023 - 02.2024

Private Events Coordinator & Tasting Room Support

ASW Distillery
05.2021 - 09.2023

Bachelor of Arts - Communication and Media Studies, Cinema Studies

American University

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