COLLIN LORENZ

• Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
• Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
• Facilitated collaboration between team members by managing an editorial calendar of planned content across multiple platforms.
• Streamlined social media management by utilizing scheduling tools and analytics software for optimal posting times.
• Collaborated closely with marketing teams to align social media initiatives with larger promotional goals.
• Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
• Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.

• Conceptualize, plan, and execute video projects from start to finish, including pre-production, production, and post-production stages.
• Operate video cameras, lighting equipment, and audio recording devices to capture high-quality footage.
• Edit and enhance video content, ensuring seamless transitions, appropriate pacing, and engaging visual effects.
• Collaborate with internal stakeholders to understand project requirements and deliver creative solutions that align with the organization's objectives.

U.S. Bynder Administration:

• Serve as the primary administrator for the U.S. Bynder platform, ensuring smooth operations and user support.
• Organize and maintain a digital asset library, ensuring accurate metadata and tagging for efficient asset retrieval.
• Collaborate with team members to develop and implement best practices for asset organization, version control, and sharing within Bynder

Podcast Production:

• Plan and coordinate podcast episodes, including scheduling guests, conducting interviews, and creating episode outlines.
• Operate audio recording equipment and editing software to produce high-quality podcasts.
• Edit podcast episodes, removing errors, enhancing audio quality, and adding appropriate music and sound effects.

Marketing Content Creation:

• Develop creative marketing content for strategic fundraising campaigns, including videos, animations, graphics, and other multimedia assets.
• Collaborate with marketing and fundraising teams to understand campaign goals and develop content that effectively communicates key messages.
• Ensure all marketing content adheres to brand guidelines and maintains a consistent visual identity.

Results:

Successfully expanded the business, cultivating a downline of over 7,000 members.

Achieved top 1% rank within the company in just six years. Consistently generated monthly sales exceeding $350,000.

• Content Creation: Develop visually appealing and engaging content for social media platforms.
  Create high-quality images, videos, and graphics that showcase Young Living products, lifestyle, and the benefits of essential oils.
• Community Engagement: Foster and engage with the Young Living community on social media by responding to comments, messages, and mentions.
  Actively participate in relevant online conversations, forums, and groups to promote brand awareness.
• Collaboration: Work closely with like-minded teams to create compelling content and generate engagement.
  Collaborate with influencers, brand ambassadors, and customers to amplify user-generated content.
  
  
  

• Review and organize raw footage to identify the best shots and sequences.
• Edit video content to create engaging narratives, ensuring smooth transitions, appropriate pacing, and visual cohesiveness.
• Enhance videos with color grading, audio mixing, visual effects, and other post-production techniques.
• Incorporate client feedback and make necessary revisions to achieve the desired final product.

Creative Collaboration:

• Collaborate with clients or project managers to understand their vision, objectives, and project requirements.
• Provide creative input and suggestions to enhance the storytelling and visual impact of the video content.
• Communicate effectively and professionally with clients, ensuring their needs are met throughout the editing process.
• Collaborate with other team members, such as videographers, motion graphic designers, and sound engineers, to ensure a seamless integration of all elements.

Technical Proficiency:

• Utilize industry-standard video editing software (such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve Studio) to edit and enhance video content.
• Optimize video content for various platforms, including social media, websites, and presentations.
• Ensure video projects meet technical specifications and adhere to quality standards.

• Actively engage with prospective students to generate interest and awareness of our educational programs.
• Conduct outbound calls, respond to inquiries, and follow up with leads to provide information about our programs and address any questions or concerns.
• Attend recruitment events, college fairs, and informational sessions to promote our offerings and establish relationships with potential students.

Admissions Process Management:

• Guide prospective students through the admissions process, ensuring they have a clear understanding of requirements, deadlines, and necessary documentation.
• Review application materials, transcripts, and other relevant documents to determine eligibility and suitability for admission.
• Collaborate with other departments, such as academic advisors and financial aid offices, to ensure a seamless admissions experience for students.

Relationship Building:

• Build and maintain relationships with high school counselors, community organizations, and other stakeholders to increase awareness of our educational programs.
• Conduct campus tours and host information sessions to provide an in-depth understanding of our institution and offerings.
• Act as a resource and point of contact for prospective students and their families, providing personalized support and guidance throughout the decision-making process.

Data Management and Reporting:

• Maintain accurate and up-to-date records of all interactions and communications with prospective students.
• Utilize CRM systems and other software to track and manage leads, applications, and admissions data.
• Generate reports and analyze data to evaluate recruitment strategies, identify trends, and make informed recommendations for improvement.

• Serve as the main point of contact for prospective students, responding to inquiries and providing information about Ashford University's academic programs, admission requirements, and the enrollment process.
• Conduct outbound calls and follow-up with leads to provide personalized guidance and support.
• Utilize a consultative approach to understand students' educational goals and provide recommendations on appropriate programs and courses.

Application Processing:

• Assist prospective students in completing the application process, ensuring all necessary documents and forms are submitted accurately and within deadlines.
• Review applications and supporting materials to determine eligibility and readiness for enrollment.
• Collaborate with other departments, such as academic advisors and financial aid offices, to facilitate a smooth transition for enrolled students.

Relationship Building:

• Build and maintain strong relationships with prospective students, establishing trust and rapport through effective communication and personalized attention.
• Conduct virtual meetings or participate in campus events to provide detailed information about the University's offerings and services.
• Collaborate with other team members to develop strategies for engaging prospective students and fostering a positive enrollment experience.

Data Management and Reporting:

• Maintain accurate and up-to-date records of all interactions and communications with prospective students using CRM systems or other tools.
• Utilize data management and reporting tools to track enrollment metrics, identify trends, and generate reports for management and decision-making purposes.
• Continuously evaluate and improve enrollment processes and strategies based on data analysis and feedback.

• Develop and implement effective strategies to attract new clients and build long-term relationships.
• Identify target markets, conduct market research, and create marketing campaigns to generate leads and increase brand visibility.
• Meet with prospective clients, understand their video production needs, and provide creative solutions and proposals.
• Collaborate with clients throughout the project lifecycle, ensuring their expectations are met or exceeded.

Project Management:

• Manage all aspects of video production projects, from initial concept to final delivery.
• Plan and coordinate shoots, including location scouting, talent acquisition, equipment rental, and scheduling.
• Direct and operate video cameras, lighting equipment, and audio recording devices to capture high-quality footage.
• Oversee post-production processes, including video editing, color grading, audio mixing, and visual effects.

Videography and Editing:

• Shoot high-quality video footage, ensuring proper composition, lighting, and audio capture.
• Edit and enhance video content, creating engaging and visually appealing videos.
• Utilize video editing software (such as Adobe Premiere Pro, Final Cut Pro, or similar tools) to produce professional-quality videos.
• Incorporate client feedback and make necessary revisions to achieve the desired final product.

Business Operations:

• Develop and execute business strategies, including budgeting, financial management, and resource allocation.
• Establish and maintain relationships with vendors, equipment suppliers, and other industry professionals.
• Manage the company's branding, marketing initiatives, and online presence (website, social media, etc.).
• Stay updated with industry trends, emerging technologies, and best practices to ensure the business remains competitive.