Corinne Lau
East Brunswick,NJ
Summary
WHAT I AM LOOKING FOR
Overview
29
29
years of professional experience
Work History
Liaison
NY Red Bulls
New York
01.1996 - Current
- Liaison between TV and NY Red Bulls Ops Team
- TV Timeline Cue Assurance
- Accurate reporting of game time plays in real-time to support tv broadcasters with information, back of house tv visual content responsible and visual accuracy for the TV producer
Accreditation Manager
ICC T20 Men's Cricket World Cup
East Meadow, NY
02.2024 - 06.2024
- Built positive working relationships with other department managers through effective communication.
- Facilitated communication between external organizations involved in the accreditation process.
- Assisted in the development and implementation of accreditation policies, procedures and standards.
- Worked effectively in team environments to make the workplace more productive.
- Recognized by management for providing exceptional customer service.
- Completed day-to-day duties accurately and efficiently.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
Marketing Manager
IKEA
Paramus, NJ
06.2002 - 12.2021
- Steering Group Member: 8-coworker strategic planning unit
- Primary Store Spokesperson
- Marketing Campaign Management: Website and Twitter content and communication oversight
- Local and national event creation, development and execution
- Annual marketing tactical analysis and planning
- Project Manager, National NYC IKEA Catalog Press Event: Venue selection, vendor liaison, product management, project implementation, budget, staffing, on-site management and teardown of event
- Project Manager - Mark Lives in IKEA social media campaign: primary contact for media, support of Mark’s logistical in-house needs and overall representation of the IKEA brand
- Social Responsibility Project Management
- IKEA FAMILY Account Manager: Create and foster local partnerships to give our FAMILY members more value to the program
- Vet incoming donation requests with IKEA Charitable Giving and local budget parameters
- Annual Marketing Tactical Analysis and Planning
- Conduct research on the local market
- Leverage support of IKEA’s marketing initiatives
- Research organizations to support social responsibility initiatives
- Acting Store Operations Manager
- Training/Development of Local Marketing Specialists
- Location Launch and Opening: Collaborative customer engagement, logistical and creative setup and implementation of grand opening activities for 6 new IKEA stores
- National Commercial Review: Needs assessment and alignment of corporate practice
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Marketed research and analyzed data to identify and define audiences.
- Oversaw the company's marketing budget.
Special Events Team Oversight
RexPlex
Elizabeth, NJ
03.2000 - 06.2002
- Special Events Team Oversight - 8-person team responsible for private and corporate parties
- Acting Site Manager - facility operations oversight and staff management
- Project Manager for Tony Hawk at RexPlex: logistical setup, joint advertising, and execution of the event
Personnel Recruitment
A.T. Kearney Executive Search
New York, NY
09.1999 - 03.2000
- Personnel Recruitment: CTO, CFO and CEO positions for large companies
- Scheduling for Managing Director: Interviews, calendar management and expense reports
- Candidate Curriculum Vitae Writing
Community Relations Manager
New York MetroStars
New York
- Player Public Appearance Event Management
- Dribble, Pass and Shoot Oversight: MetroStars alignment with various soccer clubs for participation in national event
- Information, supply and data management
- Volunteer Coordinator- 70 game day assignments and supplies
- Market management Support/Sponsor Relations- Coordination of on-field game day activities including pre-game shows, sponsor events and stadium promotions
- MetroStar Holiday Ball/Event- planning and execution for season ticket holders
Operations Coordinator/Security
- General Facilitation/Supervision: in NYC with global World Cup dignitaries
- Game Day Sponsorship Contract Fulfillment
Education
Bachelors of Arts - Communications
Douglass College (Rutgers University)
New Brunswick, NJ05-1994
Bachelor of Arts - English
Douglass College (Rutgers University)
New Brunswick, NJ05-1994
Skills
- Microsoft Office
- Word
- Excel
- Powerpoint
Volunteer Experience
East Brunswick HS Girls Soccer Booster Club President, Child Life Dept (St. Peter's Hospital), Heroes & Cool Kids Mentoring Program and Annual Golf Outing, Elijah's Promise Soup Kitchen
Timeline
Accreditation Manager
ICC T20 Men's Cricket World Cup
02.2024 - 06.2024
Marketing Manager
IKEA
06.2002 - 12.2021
Special Events Team Oversight
RexPlex
03.2000 - 06.2002
Personnel Recruitment
A.T. Kearney Executive Search
09.1999 - 03.2000
Liaison
NY Red Bulls
01.1996 - Current
Community Relations Manager
New York MetroStars
Operations Coordinator/Security
Bachelors of Arts - Communications
Douglass College (Rutgers University)
Bachelor of Arts - English
Douglass College (Rutgers University)
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