Courtney Glenny
Louisville,KY
Summary
Social media and marketing specialist skilled in strategic communications and high-impact content. Develops brand identities and leverages performance data to drive engagement and growth. Executes effective collaborations with leading brands and creates award-winning digital campaigns.
Overview
11
11
years of professional experience
Work History
Social Media and Marketing Director
Contractor
Louisville, KY
01.2025 - Current
- Developed content and strategy that drove a 40% increase in sales and engagement.
- Planned and executed short-form video projects by scripting, shooting, and editing content for social media.
- Prepared strategic communications, including an influencer guide.
- Built brand voice, visual identity, and content standards through development of a comprehensive brand book.
- Tracked content performance and used audience insights to guide future strategy, growing audience by 20% and reaching 41-50000 monthly views.
- Analyzed content performance and leveraged audience insights to refine strategy, achieving 25% audience growth and reaching 41,000- 50,000 monthly views.
- Collaborated with tourism partners to design and implement online promotional strategies for local attractions.
- Cultivated partnerships with numerous local and national brands, including Kroger, Marriott, Breeder's Cup, Lexington Tourism, Bourbon Women, Railbird, The Kentucky Derby Festival, and Angel's Envy, and extended partner marketing support to promote sales.
Blogger / Marketing Director / Content Creator / Brand Ambassador
THE GLENNY GIRL
Louisville, KY
01.2017 - Current
- Oversaw sponsored content and marketing campaigns, strengthening brand affinity and increasing audience engagement by 45%.
- Supported Instagram strategy and short-form video efforts to grow the audience by 40% and increase sales by 50% through campaigns.
- Cultivated brand partnerships through content production, photography, and Reels, generated measurable analytics to track success.
- Developed multimedia content for blogs and online channels to enhance brand visibility across Instagram, Facebook, Pinterest, LinkedIn, and Twitter.
Communications Design Specialist, Consultant
PPL CORPORATION, DIGITAL TRAINING AND ENABLEMENT TEAM
Louisville, KY
01.2024 - 01.2025
- Curated content and strategy to enhance process improvement, culture, and awareness within the PPL family of companies.
- Leveraged strategy and leadership to develop timely, graphic messages with a strong call to action.
- Synchronized content to reflect company initiatives on change, learning, and development across SharePoint, Buzz, and Teams.
- Worked in an Agile environment, creating training, job aids, leadership presentations, and content for IT advancement.
- Developed research in collaboration with IT leadership to improve the employee onboarding experience.
Sr. Manager, Global Supply Chain Communications, Contractor
SUNTORY GLOBAL SPIRITS, GLOBAL SUPPLY CHAIN
Clermont, KY
01.2023 - 04.2023
- Developed and supported a communication channel strategy to enhance culture and communication across the global supply chain.
- Collaborated with business partners to craft impactful messages for global front-line employees.
- Prepared communication plans, drafted organizational announcements, and recommended content and timelines.
- Reinforced alignment of Beam Suntory's people, business, and priorities across the enterprise while promoting a cohesive culture.
- Created content for town halls, organizational updates, and talking points for change communications.
- Built relationships with business leaders and global campuses to align on a collective communications plan.
- Partnered on press releases, social media, annual reports, and editorial campaigns.
Senior Communications Professional
HUMANA GMS COMMUNICATIONS
Louisville, KY
08.2020 - 01.2023
- Created communications supporting business culture and process improvement awareness.
- Identified the strongest channels for target audiences and tailored content across platforms, growing readership by 20%.
- Built editorial plans, proposed ideas, and mapped practical project timelines; prepared PowerPoint materials for town halls.
- Supported consistent messaging and timing by coordinating with team members, segment partners, and cross-functional stakeholders.
- Managed internal editorial calendar and maintained steady content cadence.
- Conducted audience listening research with culture teams to assess current content needs and future content opportunities.
- Supported external communications tactics, including press releases, social media posts, and editorial campaigns.
- Reworked SharePoint site presence and unified team content under one enterprise transformation hub.
- Launched a new podcast series by booking speakers, identifying relevant topics, and drafting content.
Director, Corporate Partnerships
THE LOUISVILLE ORCHESTRA
Louisville, KY
08.2019 - 07.2020
- Supported outreach expansion by building partnerships with local organizations.
- Worked with senior leadership to plan long-term company goals.
- Wrote 70+ grants or reports and helped recruit diverse and ethnic stakeholders for board.
- Organized annual portfolio and researched prospects and other funding options to support advocacy.
- Managed 54+ sponsorships and asked for $3m+ in financial aid.
Manager, Corporate & Employee Engagement
FUND FOR THE ARTS
Louisville, KY
01.2016 - 01.2020
- Promoted 100+ community engagement and workplace campaigns by leveraging the local art scene as a self-directed communicator.
- Managed communications strategy for partnerships, problem-solving, and budget management to drive organizational success independently and collaboratively.
- Developed and implemented strategic initiatives for community arts engagement.
- Collaborated with local artists to enhance program offerings and visibility.
- Managed budgets for various arts programs and projects effectively.
- Credited with the highest number of donors (13.5K+) at Fund for the Arts, accelerating campaign goals.
Social Media Campaign, Consultant
FUND FOR THE ARTS
Louisville, KY
01.2017 - 08.2018
- Developed communications strategy and talking points for local businesses and events, elevating visibility of the local arts community.
- Crafted content strategy and messaging with targeted hashtags, generating local buzz online through influencer engagement.
- Built multiple campaigns and events with 25+ local social media bloggers to promote the Fund for the Arts.
- Surpassed fundraising goals through marketing, influencers, and social media partnerships.
- Organized and built strategic communications for the "Round up for the Arts" campaign in NULU, downtown Louisville.
- Coordinated with staff and Awards in the Arts organizers to establish campaign guidelines and goals.
Education
MBA - Strategic Leadership
BETHEL UNIVERSITY
St. Paul, MN09-2029
Business Communication Certificate -
CORNELL UNIVERSITY
Ithaca, NY01-2022
Master of Science - European Theatre
UNIVERSITY OF EDINBURGH
Edinburgh, UK01-2008
Honors Study Abroad Program - Shakespeare
OXFORD UNIVERSITY
Oxford, UK01-2004
Bachelor of Arts - Minor in Communication
UNIVERSITY OF NORTHWESTERN
St. Paul, MN01-2004
Skills
- Digital marketing
- Social media strategy
- Content creation
- Audience engagement
- Campaign development
- Influencer partnerships
- Analytics and SEO
- Brand development
- Media relations
- Project management
- Team collaboration
- Strategic communication
- Social media platforms
Personal Information
Social Media & Content Strategist | Brand Storytelling | Digital Marketing
AWARD-WINNING CREATOR
- Louisville Scoop, Blogger to Watch, 2020
- Kentucky Creatives, Travel Blogger of the Year, 2024
- Kentucky Creatives, Best Collaborator with Local Businesses, 2025
- Nominee | 40 UNDER 40 BUSINESS FIRST | Louisville, KY | 2020
- Emmy Award | HEART CLASS | Ohio Valley Interactive Short Documentary | 2020
- Buddy Award - Volunteer of the Year | WHAS CRUSADE FOR CHILDREN | Louisville, KY | 2018
- Scholarship Recipient, Ignite Louisville | LEADERSHIP LOUISVILLE | Louisville, KY | 2017-2018
- Member | NEXT! Class | Louisville, KY | 2015-2016
COMMUNITY INVOLVEMENT
- WHAS CRUSADE FOR CHILDREN COMMUNITY ENGAGEMENT COUNCIL, Member, Louisville, KY, 2018
- UNBRIDLED EVE DERBY GALA, Volunteer Chair, Social Media/Red Carpet, Louisville, KY, 2017 -2024
- LEADERSHIP LOUISVILLE, Brand Ambassador, Ignite Louisville, Louisville, KY, 2017-2018
- KENTUCKY OPERA YOUNG ASSOCIATE BOARD & YPOP, President Elect / President / Committee Member, Louisville, KY, 2015-2019
SOCIAL MEDIA & CONTENT
| Instagram | Facebook | Pinterest | LinkedIn | TikTok | Reels | Short-Form Video | Influencer Marketing | Social Copywriting | Photography | Video Editing | Brand Storytelling | UGC | Canva | Adobe Creative Suite | CapCut | InShot | Hootsuite | Sprout Social | Google Analytics | Camtasia |
Timeline
Social Media and Marketing Director
Contractor
01.2025 - Current
Communications Design Specialist, Consultant
PPL CORPORATION, DIGITAL TRAINING AND ENABLEMENT TEAM
01.2024 - 01.2025
Sr. Manager, Global Supply Chain Communications, Contractor
SUNTORY GLOBAL SPIRITS, GLOBAL SUPPLY CHAIN
01.2023 - 04.2023
Senior Communications Professional
HUMANA GMS COMMUNICATIONS
08.2020 - 01.2023
Director, Corporate Partnerships
THE LOUISVILLE ORCHESTRA
08.2019 - 07.2020
Blogger / Marketing Director / Content Creator / Brand Ambassador
THE GLENNY GIRL
01.2017 - Current
Social Media Campaign, Consultant
FUND FOR THE ARTS
01.2017 - 08.2018
Manager, Corporate & Employee Engagement
FUND FOR THE ARTS
01.2016 - 01.2020
MBA - Strategic Leadership
BETHEL UNIVERSITY
Business Communication Certificate -
CORNELL UNIVERSITY
Master of Science - European Theatre
UNIVERSITY OF EDINBURGH
Honors Study Abroad Program - Shakespeare
OXFORD UNIVERSITY
Bachelor of Arts - Minor in Communication
UNIVERSITY OF NORTHWESTERN