Courtney Meister
Camarillo,CA
Summary
Communication expert. Storyteller. Creator of powerful content and creative strategy. Emmy Award-winning journalist, writer and producer. Flexible, proactive and exceptionally responsive to fast-paced environments.
Overview
21
21
years of professional experience
Work History
Manager, Copywriting, Worldwide Creative Services
Herbalife
Los Angeles, CA
12.2020 - Current
- Design, develop and deliver strategic marketing concepts, creative content and clear communication campaigns for global partners, clients and stakeholders
- Identify, create and execute editorial strategies to amplify company narrative across all platforms and touchpoints
- Curate thoughtful briefs and lead initiatives to align stakeholder needs, drive brand awareness, connect people and promote products
- Lead projects from inception through execution, collaborate with cross-functional teams to produce world-class content with increased workflow efficiency
- Simplify complex content to produce engaging, educational videos and training materials for experts and executives at events and across corporate channels in 95 countries
Senior Content Producer
NBC News
Los Angeles, CA
03.2003 - 10.2020
- Produced, researched, wrote and edited broadcast stories special events, promotional materials and social media campaigns for Today in LA and NBC4 News
- Selected, coordinated and supervised daily news coverage assignments for writers, reporters, videographers, anchors and directors
- Identified, developed and delivered planned and breaking content across all live channels and digital platforms
- Managed morning show content, quality, timing and execution under extreme deadline pressure
- Implemented massive show format changes to increase story count 25% and raise ratings in key demographics by 37%
Education
Bachelor of Science - Communication
UCSB
Santa Barbara1999
Skills
- Communication
- Strategy
- Organization
- Writing
- Editing
- Producing
- Video
- Marketing
- Media Relations
- Thought Leadership
- Crisis Communication
- Content Development
Awards
- Emmys
- Golden Mic
- RTNDA
Timeline
Manager, Copywriting, Worldwide Creative Services
Herbalife
12.2020 - Current
Senior Content Producer
NBC News
03.2003 - 10.2020
Bachelor of Science - Communication
UCSB