Courtney Meister
Camarillo,CA
Summary
Communication expert. Storyteller. Creator of powerful content and creative strategy. Emmy Award-winning journalist, writer and producer. Flexible, proactive and exceptionally responsive to fast-paced environments.
Overview
21
21
years of professional experience
Work History
Manager, Copywriting, Worldwide Creative Services
Herbalife
12.2020 - Current
- Design, develop and deliver strategic marketing concepts, creative content and clear communication campaigns for global partners, clients and stakeholders
- Identify, create and execute editorial strategies to amplify company narrative across all platforms and touchpoints
- Curate thoughtful briefs and lead initiatives to align stakeholder needs, drive brand awareness, connect people and promote products
- Lead projects from inception through execution, collaborate with cross-functional teams to produce world-class content with increased workflow efficiency
- Simplify complex content to produce engaging, educational videos and training materials for experts and executives at events and across corporate channels in 95 countries
Senior Content Producer
NBC News
03.2003 - 10.2020
- Produced, researched, wrote and edited broadcast stories special events, promotional materials and social media campaigns for Today in LA and NBC4 News
- Selected, coordinated and supervised daily news coverage assignments for writers, reporters, videographers, anchors and directors
- Identified, developed and delivered planned and breaking content across all live channels and digital platforms
- Managed morning show content, quality, timing and execution under extreme deadline pressure
- Implemented massive show format changes to increase story count 25% and raise ratings in key demographics by 37%
Education
Bachelor of Science - Communication
UCSB
Santa Barbara1999
Skills
- Communication
- Strategy
- Organization
- Writing
- Editing
- Producing
- Video
- Marketing
- Media Relations
- Thought Leadership
- Crisis Communication
- Content Development
Awards
- Emmys
- Golden Mic
- RTNDA
Timeline
Manager, Copywriting, Worldwide Creative Services
Herbalife
12.2020 - Current
Senior Content Producer
NBC News
03.2003 - 10.2020
Bachelor of Science - Communication
UCSB
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