Courtney Shelton
Mayodan,NC
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
4
4
years of professional experience
Work History
Director of Sales and Marketing
Navion Senior Living
05.2023 - Current
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Sales Counselor
Harmony Senior Services
04.2022 - 05.2023
- Increased sales revenue by developing and implementing strategic sales plans tailored to individual clients'' needs.
- Established strong client relationships, leading to a high rate of repeat customers and referrals.
- Achieved consistent sales growth by identifying new business opportunities and initiating contact with potential clients.
- Delivered exceptional customer service, resulting in increased customer satisfaction and loyalty.
- Utilized CRM software to manage customer accounts and track performance metrics.
Activity Director
Principle LTC
10.2019 - 04.2022
- Enhanced resident engagement by planning and executing diverse recreational activities tailored to individual interests and abilities.
- Boosted social interaction among residents through organizing regular events, outings, and group activities.
- Developed strong relationships with residents and their families, fostering a supportive community environment.
- Managed budgets effectively to ensure adequate resources were allocated for all planned activities and events.
Education
Bachelor of Science - Kinesiology
University of North Carolina At Greensboro
Greensboro, NC05.2018
Associate of Arts -
Rockingham Community College
Wentworth, NC05.2016
Skills
- Sales pipeline management
- Event planning
- Competitor analysis
- Direct mail campaigns
- Content creation
- Budget management
- CRM software proficiency
- Social media management
Timeline
Director of Sales and Marketing
Navion Senior Living
05.2023 - Current
Sales Counselor
Harmony Senior Services
04.2022 - 05.2023
Activity Director
Principle LTC
10.2019 - 04.2022
Bachelor of Science - Kinesiology
University of North Carolina At Greensboro
Associate of Arts -
Rockingham Community College
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