Craig Baer
Cleveland,OH
Summary
Experienced in fostering successful franchisee relationships to drive positive outcomes in the franchisor-franchisee dynamic. Expertise in strategically advising business owners to boost profitability through increased sales and reduced costs.
Overview
10
10
years of professional experience
Work History
Franchise Business Consultant
Inspire Brands
Cleveland , OH
01.2021 - Current
- Conducted thorough franchise business reviews to assess and identify areas for improvement in the organization's franchised locations.
- Conducted audits on existing franchises to ensure compliance with company standards and policies.
- Designed systems to track progress of individual franchises against corporate goals.
- Provided guidance on marketing strategies that would help increase sales at franchised locations.
- Worked closely with Franchisees to support their growth objectives and oversee effective construction remodels following 10 and 20 years of operation.
Catering and Marketing Manager
Jimmy John's
Cleveland, OH
02.2019 - 12.2020
- Created strategic marketing initiatives for a diverse network of 60+ locations and 26 franchisees.
- Negotiated local sponsorship opportunities at universities and local events.
- Achieved highest revenue generation in the company for catering services.
- Facilitated the professional growth of two catering managers through comprehensive training.
- Emerged as the top performing employee in my region, earning the coveted employee of the year title in 2020.
Business Coach
Jimmy John's Franchise, LLC
Cleveland, OH
06.2015 - 01.2019
- Delivered guidance to Franchisees and operators regarding operations, marketing, and cost management.
- Successfully contributed to store-level improvements by actively engaging with operators and Franchisees.
- Facilitated operational audits to assess brand compliance within a specified region, effectively presenting the results and proposing areas for improvement.
General Manager
Jimmy John's Enterprises
Cleveland, OH
08.2014 - 06.2015
- Managed operations as general manager for corporate location in East Lansing, Michigan achieving annual unit volumes (AUV) of over 1.2 million dollars.
- Oversee and manage all restaurant operations including recruitment, termination, and staff development.
- Effectively trained and mentored three managers who were new to our brand for sister locations.
- Achieved a new sales record for Period 11.
Education
Bachelor of Arts - Hospitality Business
Michigan State University
East Lansing, MI05-2009
Skills
- Human Resources
- Organizational Development
- Operations Management
- Business Analysis
- Analytical Skills
- Goal Setting
- Attention to Detail
- Effective Communication
- Time Management
- Full-cycle sales process
- Contract Negotiation
- Problem-Solving
- Organizational Skills
- Multitasking
- Food safety and sanitation
Timeline
Franchise Business Consultant
Inspire Brands
01.2021 - Current
Catering and Marketing Manager
Jimmy John's
02.2019 - 12.2020
Business Coach
Jimmy John's Franchise, LLC
06.2015 - 01.2019
General Manager
Jimmy John's Enterprises
08.2014 - 06.2015
Bachelor of Arts - Hospitality Business
Michigan State University
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