CRAIG BATTEN
Flemington,NJ
Summary
I am seeking the opportunity to advance my career into a medical device manufacturing arena, with expanded geography within a strong and growing organization. The position of Senior Director of Sales & Marketing is suited for my well-rounded professional experience and background as a top performing sales professional and sales leader. I have demonstrated consistent success since 2009 as a full line sales representative of a multi-billion dollar global medical device company and as a Director of Sales of a large regional team since 2014. In particular to this role I am seeking, I have led the US Sports Medicine Division in Capital Sales for 12 years running. This experience has fully prepared me to take on a larger more challenging leadership role with increased scope and responsibility, where I can own a full commercial strategy, with a Global MedTech surgical leader .
Overview
17
17
years of professional experience
Work History
Director of Sales - Garden State Region
Smith and Nephew
Andover, MA
03.2014 - Current
- Manage all aspects of a $35 million Region and 25 direct reports.
- Meet and/or exceed overall KPI's including Service, Capital and Disposable sales revenue, growth objectives, gross profit, inventory, and consignment.
- Forecast and implement the company's sales strategies and tactics for the region.
- Maintain an active management role with IDN’s, key accounts and strategic partners.
- Experienced in setting direction, development and implementation of an annual business plan and measure outcomes.
- Establish quotas, compensation plans, discount targets and set compliance to budget measures for inventory, service contracts, placed capital and other financial programs.
- Provide strong leadership, recruit, select, hire and train new sales reps and field technicians.
- Set sales objectives at the beginning of each year through performance management systems in Workday and measure results each quarter.
- Work in the field with sales representatives weekly to ensure their activities are supporting their sales goals.
- Identify and provide development and training needs within the region.
- Implement adoption of CRM Salesforce, KAIROS, Power BI/Cortex and other Beacon Tools within sales district for strategy optimization.
- Utilize Concur for approval process for all expenses and travel for large sales team.
Endoscopy Sales Representative/Field Sales Trainer
Smith and Nephew Endoscopy
Andover, MA
04.2009 - 03.2014
- Managed a Super Territory worth $3.0 million in total revenue.
- Responsible for training/managing 2 other reps in their day-to-day sales routine.
- Field Sales Trainer for Sales Education and local training for all reps including teaching classes at corporate.
- Conduct local quarterly meetings.
- Develop business plans and territory forecasting.
- Demonstrate growth and increased revenue/market share.
- Utilize financial programs to develop Service, Capital and Disposable sales opportunities.
Education
Master of Science - Occupational Therapy
Kean University
Union, NJBachelor of Science - Psychology
Indiana University of Pennsylvania (IUP)
Indiana, PASkills
- Proficient in Microsoft Word, Excel, PowerPoint, Workday, Salesforce, and Concur
- Mastering the Complex Sale
Accomplishments
- 2024-2025 District Service Sales Contest Winner
- 10x Quota achiever DOS Garden State Region
- 3x DOS President's Club, #1 in the US 2025
- 5x DOS 105% Elite Club
- 2x DOS Capital Contest Winner
- 2016 DOS Zenith Award Winner (2 yr CAGR)
- 3x 115% Club as Sales Rep
- 3x New Product Award, Top 10 U.S. Sales Reps
Timeline
Director of Sales - Garden State Region
Smith and Nephew
03.2014 - Current
Endoscopy Sales Representative/Field Sales Trainer
Smith and Nephew Endoscopy
04.2009 - 03.2014
Bachelor of Science - Psychology
Indiana University of Pennsylvania (IUP)
Master of Science - Occupational Therapy
Kean University