Craig Dyer

Lead cross-functional teams to develop strategic sales initiatives, enhancing market penetration in restaurant and convenience store channels.

• Identify and pursue new business opportunities, resulting in an expanded customer base and revenue growth of $3MM for Louisiana Hot Sauce.
• Cultivate relationships with key stakeholders to drive partnership development and collaboration
  efforts.
• Implemented data-driven strategies to optimize sales performance and forecast accuracy.
• Lead new product development team that will produce 4 new SKU's and $6MM in incremental sales.
• Reduced trade and marketing spend of $165K by redirecting distribution and broker networks.
• Developed a convenience store strategy with new product offerings resulting in $1.5MM sales for 2025.
  

Birthing new relationships and sales within national and emerging chains.

• Closed and awarded new business estimated at $9MM annualized for 2024/25.
• Championed twenty-six new SKU's and formulas for several large key accounts from the ground up.
• Collaborate with marketing, R&D, logistics, finance, operations, and customer service channels daily.
• Team lead and mentor within DYMA Brands for new development and internal operations.
• Top performer within DYMA Brands.

Leading sales efforts in food Aseptic format for $50MM book of business in National Account role across the U.S.

• Opened accounts to include Whataburger, Jack in the Box, Del Taco, Yum Brands, Burger King, Firehouse Subs, and Costco.
• Sales efforts have contributed 12% contribution margin over prior year in this channel.
• Developed and implemented five new QSR inspired sauces that have grown to $740K incrementally.
• Led several ideation sessions to potential customers including Taco Bell, Del Taco, Burger King, Rubio's, Which Wich and Jack in the Box including two LTO projects with potential volume to reach $2MM.

Heading national beverage sales for mid to very large food service chains throughout U.S.

• Maximized bonus for 2021 after starting in May 2021.
• Created sales analysis profit margin spreadsheet that all sales teams adopted.

• Oversee sales, budgets, forecasting, and pricing efforts for Avendra, Hilton, Omni, Choice, and Interstate hotels.
• Exceeded first year's sales by 8% over prior year.
• Closed 4-year sales extension with Avendra worth $11MM annually.
• Created national gaming role that produced over $1MM in sales for 2017.

Responsible for developing high-level sales strategies, and leading sales teams to meet corporate goals.

• Pioneered multiple channels selling strategies in Foodservice and Convenience Stores.
• Direct execution of annual sales, P& L, and marketing plans in support of organization strategy and objectives.
• Fostered three sales team members at Red River Tea focusing on food service providing nationwide broker representation, distribution and $3MM incremental results driven sales.
• Coordinated and built national and regional broker teams that closed $850K in sales Q1, 2017.
• Established new Teazzers SKUs at Sysco and USF headquarters that opened sales nationally with estimated annual first year sales of $3MM.
• Created 'lease to own' coffee/tea equipment program with Red River Tea Company that generated sales of $1.4MM sales annually.
• Lead corporate and local sales and communication efforts with Sysco, US Foods, and Gordon FS.

• Administered and refined over one hundred top restaurant chains and ingredient sales in U.S. while effectively working and building cross-functional relationships with key team channels.
• Implemented new business with top operators including: Yum! Brands, Smashburger, Raising Cane's, Landry's, Sonic, Jack in The Box, Brinker, Le Duff, TGI Friday's, Luby's/Fuddrucker's, Jamba Juice, Total Entertainment Group, Applebee's, CEC Entertainment, Jason's Deli, On the Border and Which Wich.
• Within the first year, generated $2MM in new revenue from account development.
• Implemented highly praised sales & marketing plan for western territory at French's that was integrated into all sales foodservice teams by senior management.
• Received award as top 'Salesperson of the Year' in 2010.
• Directed a 3-person team for ingredient sales and distribution with an 8% growth in the first year after taking the territory and consolidated national ingredient brokers that reduced company spend by $225K annually.
• Led sales role in 'Project Packets', bringing packet production in-house worth $9MM in annual sales.
• Key role for cross-functional food service and ingredient broker consolidation throughout the country that reduced company expenditures by 15%.
• Recognized internally with leadership training and consistently requested to lead team projects with peers.

• Focused on sales and development for regional chain accounts and distribution management for 7 U.S. central states to include TX, NM, LA, OK, AK, AL, MS.
• Managed portfolio of operators including Jason's Deli, Cheddar's, Pizza Inn, Mr. Gatti's, Posado's, Sky Chef's, Braum's, Dickie's, Furr's, Chicken Express and Cotton Patch Café.
• Won 'Regional Manager of the Year' with an 11.5% growth over prior year for 2005.
• Grew sales by 8.1% over prior year's sales in 2004 and 6.7% growth for 2003.
• Hired and managed one direct report responsible for regional operators in central US.
• Developed new tomato products for several Hispanic operators and regional chains including Posada's and Abuelo's.
• Designated point person with Sysco Corporate.

• Lead distribution food service sales efforts in North Texas and New Mexico.
• Won Distributor Account Manager of the year in the Central Region for 2001.
• Recognized as a 'Team Leader' and 'Instructor' for last 2 years in position.