Summary
Overview
Work History
Education
Skills
Timeline
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Craig Lawrence

Rockwall,TX

Summary

Accomplished Senior Director of Operations with over a decade of experience in the construction and solar industries. Adept at driving substantial revenue growth and ensuring timely, budget-compliant project delivery. Committed to upholding the highest standards of quality and safety, excelling in fostering strong client relationships and leading high-performing teams. Strategic leadership focuses on continuous improvement, process development, and fiscal responsibility, ensuring operational excellence and sustainable growth. Passionate about building a strong, inspired field staff culture, develops and implements streamlined processes that empower teams to exceed targeted results, enhance efficiency, and drive long-term success in the solar sector.

Overview

9
9
years of professional experience

Work History

Senior Director of Operations

Trismart Solar LLC
01.2023 - Current
  • As the Senior Director of Field Operations at Tri-Smart, I currently manage over 230 operations employees for $250 million in revenue with 30% YOY growth, ensuring the high-quality and timely execution of solar construction projects
  • Achieved significant revenue growth of $250 million, directly overseeing a consistent 30% YOY growth
  • Ensure all projects are completed on-time, within budget and done in a safe manner compliant with all safety procedures
  • Spearheaded innovative operational strategies that optimized supply chain, project management and improved overall team performance
  • Promoted to Senior Director after exhibiting excellence within the role and supporting the growth initiative
  • Established and maintained a robust performance management system, closely monitoring key performance indicators (KPIs) for operational efficiency
  • Utilized data-driven insights to track and evaluate team and project performance, ensuring alignment with business goals
  • Provided regular feedback and coaching based on KPI tracking to drive continuous improvement and maximize team productivity

Director of Operations

Trismart Solar LLC
01.2021 - 01.2023
  • Managed a team of 232 field employees, including five regional managers, various ROMs, and two field operations managers
  • Directed ROMs with seven operational, eight supply chain, and 17 site assessment managers for efficient operations
  • Reviewed weekly payroll of $250-350k and managed $2-3 million weekly revenue, contributing to $270 million annual revenue
  • Achieved efficient inventory management of $4-6 million with less than 4% monthly and quarterly adjustment rate

Operations Manager

Infinity Energy
01.2016 - 01.2021
  • After years in construction management, I began my operations career in the Solar industry
  • Spearheading initiatives for a (previously) up-in-coming trailblazer, within the industry
  • My duties included upholding safety standards, compliance and operational efficiency, while ensuring install and revenue growth was achieved
  • Managed $250 - $300 million in budgeted solar install projects per year
  • Opened and managed offices in Dallas, Houston, and the Rio Grande Valley, establishing a strong operational presence in these key markets
  • Directed and optimized operations across the three locations, ensuring efficient processes and high-quality project delivery
  • Cultivated strong local teams and fostered strong relationships with clients, driving business growth and successful project completions
  • Established and maintained a robust performance management system, closely monitoring key performance indicators (KPIs) for operational efficiency
  • Provided regular feedback and coaching based on KPI tracking to drive continuous improvement and maximize team productivity

Education

Bachelor of Business Administration And Management - Physiology

Utah Valley University
Orem, UT
11-2013

Skills

  • KPI tracking
  • Operational excellence
  • Employee relations and conflict resolution
  • Operational efficiency
  • Strategic planning and execution
  • Leadership training
  • Maintaining compliance
  • Financial oversight
  • Process improvement
  • Performance analysis
  • Revenue growth
  • Cost control
  • Financial controls implementation
  • Logistics management

Timeline

Senior Director of Operations

Trismart Solar LLC
01.2023 - Current

Director of Operations

Trismart Solar LLC
01.2021 - 01.2023

Operations Manager

Infinity Energy
01.2016 - 01.2021

Bachelor of Business Administration And Management - Physiology

Utah Valley University

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Craig Lawrence