Craig MacGregor

Support advertising sales and business development for Lawn & Landscape, working with national advertisers and agency partners across professional landscape market.

Developed advertising and sponsorship programs aligning client goals with publication print, digital, email, social, and event audiences.

Pursued new business opportunities, building relationships with manufacturers, technology companies, service providers, and marketing agencies.

Assisted in creating new revenue programs linked to special editorial coverage, custom content, conferences, and industry initiatives.

· Work with publishing, editorial, sales and events colleagues to bring commercially viable ideas to market while respecting editorial independence.

• Led the vision, strategy, and execution for print, digital, and events in the magazine group, expanding audience reach and advertiser ROI.
• Managed national sales and key account relationships, driving campaign ideation for multiple brands.
• Directed end-to-end publishing operations: budgeting, team leadership, editorial brainstorming, and vendor negotiations.
• Developed award-winning sponsored content, custom digital series, and high-impact editorial partnerships.
• Launched innovative marketing initiatives, including new product lines, influencer and social collaborations, and branded events.
• Analyzed market trends, evaluated audience data, and retooled revenue models for performance and growth.
• Fostered creative environments for writers, editors, and designers—championing bold ideas with discipline and humor.
• Built and coached a multi-talented team to exceed business goals while maintaining a collaborative culture.
• Outlined strategic initiatives for magazine publishing, resulting in enhanced content relevance and increased audience engagement.
• Dreamed up editorial themes, content franchises, and buzzworthy cover stories.
• Sparked viral campaigns and interactive microsites, blending storytelling and design.
• Orchestrated cross-platform launches, mixing print, video, podcast, and social content.
• Hosted live panels, webinars, and awards events—turning ideas into industry moments.
• Oversaw budgets, schedules, and P&L targets for all magazine operations.
• Ensured editorial calibration and compliance—aligning brand voice and legal guidelines.
• Negotiated contracts, licensing, and major sponsorship deals.