Craig Mashburn
Saint Augustine,FL
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
24
24
years of professional experience
Work History
Director of Sales
Preferred Roofing Pros
04.2023 - Current
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Negotiated favorable contract terms with suppliers, optimizing profit margins while maintaining product quality standards.
Professional Golfer
Golf Tours USA
05.2000 - Current
- Playing Professional on mini tours and monday qualifiers for the Nationwide tour
- Currently still playing part time on the Florida Professional Golf Tour, and other Tours
Vice President of Business Development
HAR NEFL
11.2020 - 04.2023
- Developed a Super Franchise Organization from 1 location to 8 locations in 15 months
- TD sales $40,000,000 with a gross profit average of 40% and net average of 14%
- Developed a full Finance and Money management department to increase sales closing percentages upwards to 36%
- Developed an IT infrastructure that was non existent when buying into a corporate franchise system.
- Performed project management, coordination of space acquisition, renovations, facility planning and office expansion projects.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success
Assistant Golf Professional
Alotian Golf Club/ The First Tee Of Central AR
01.2010 - 01.2017
- Teaching Golf to all levels of golfers from beginners to college and professional players
- Improved member satisfaction by providing exceptional customer service and addressing concerns promptly.
- Boosted tournament participation with proactive promotion, registration, and organization efforts.
- Managed pro shop operations to ensure efficient inventory control, merchandising, and sales performance.
- Collaborated with head golf professional on budget planning and financial reporting for optimal resource allocation.
- Coordinated junior golf programs to promote interest in the sport among younger generations.
- Assisted with the coordination of charity tournaments to support local community initiatives.
Retail Store Owner
Golf USA
01.2002 - 01.2010
- Increased store sales by implementing effective marketing strategies and attractive merchandise displays.
- Managed inventory levels for optimal stock availability, reducing excess stock and minimizing costs.
- Expanded product offerings for enhanced customer experience by conducting thorough market research and trend analysis.
- Strengthened relationships with suppliers to negotiate better pricing, improving overall profit margins.
- Developed comprehensive marketing strategies to attract new customers and retain existing ones.
- Fitting of Golf Equipment (balls, shafts, clubs and putting) for all levels of Golfers
Education
Bachelor of Science - Business
University of Arkansas
Arkansas06.2004
High School Diploma -
Catholic High School For Boys
Little Rock, AR06.1996
Skills
- Sales Training and Leadership
- Pipeline Development
- Client Relationship Management
- Sales Strategy Development
- Profitability Optimization
- Revenue Forecasting
- Vendor Management
- Deal closing
- Decision making
- Sales forecasting
- New Business Development
- Sales Team Training
- Sales presentations
- Territory management
- Business development
- Social Media Marketing
Accomplishments
Eagle Scout in the Boy Scouts of America
Pi Kappa Alpha Fraternity
Level Two Teaching Professional PGA of America
Timeline
Director of Sales
Preferred Roofing Pros
04.2023 - Current
Vice President of Business Development
HAR NEFL
11.2020 - 04.2023
Assistant Golf Professional
Alotian Golf Club/ The First Tee Of Central AR
01.2010 - 01.2017
Retail Store Owner
Golf USA
01.2002 - 01.2010
Professional Golfer
Golf Tours USA
05.2000 - Current
Bachelor of Science - Business
University of Arkansas
High School Diploma -
Catholic High School For Boys
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