Craig Moore
Carson City,NV
Summary
Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
29
29
years of professional experience
Work History
General Manager
Sierra Nevada Photographic
2017.08 - 2023.12
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Merchandise Manager
Gordon's Photo Service
2012.09 - 2017.08
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
- Streamlined the buying process for increased efficiency and profitability with strategic vendor negotiations.
- Maximized gross margin dollars through optimal assortment planning and cost management.
- Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
- Implemented innovative merchandising strategies that resulted in improved store layout and increased customer satisfaction.
- Championed a culture of continuous improvement within the team, promoting collaboration, feedback, and best practice sharing.
- Optimized stock levels by implementing an effective replenishment system, reducing stockouts and overstock situations.
Sales Representative
C Moore Photo Sales
1995.03 - 2012.08
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
Education
Bachelor of Arts - Photography
California State University - East Bay
Hayward, CA06.1974
Skills
- Business Development
- Staff Supervision
- Expense Control
- Merchandising
- Established business culture
- Community interaction to build business
- Branding
Accomplishments
Top ten in sales for Ricoh Corporation
Reno/Sparks Chamber of Commerce ambassador
Affiliations
- Photography Teacher with 25 years experience
- Expert Gardener
Timeline
General Manager
Sierra Nevada Photographic
2017.08 - 2023.12
Merchandise Manager
Gordon's Photo Service
2012.09 - 2017.08
Sales Representative
C Moore Photo Sales
1995.03 - 2012.08
Bachelor of Arts - Photography
California State University - East Bay
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