Product development and specification corroboration
Craig Reed
Technical Sales Supervisor
Fresno,CA
Summary
Dynamic leader with 20 years of experience, including 10 years in Technical Sales and custom design in the lighting industry and 7 years in Logistics and Route Management. Proven track record of reducing downtime while boosting sales and enhancing customer satisfaction. Committed to optimizing processes and driving efficiency.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Custom Sales Supervisor/Inside Sales Manager
BK Lighting/Teka Illumination
Madera, CA
4 2014 - Current
- Responsible for collaborating with and leading Technical Support, Customs Department and Sales Team by promoting culture of customer focus, product knowledge and production solutions to build loyal customer base
- Develop custom designs and modified products to meet customer needs and industry demands
- Provide specification support to Lighting Designers, Engineers, Electricians, Architects, etc
- Ensure quality assurance for custom/modified products during production process
- Troubleshoot field issues with outside Engineers and Electrical Contractors, initiating RMA or Warranty process as needed
- Review technical documents, manufacturing prints, and marketing materials for accuracy and consistency
- Attend trade shows and networked with future customers and potential business support partners
- Conduct Custom Designs classes as Instructor
- Directed and coordinated products, services and sales with manufacturing departments to exceed monthly sales budget
- Lead inside sales meetings with sales staff to outline projected goals, review performance metrics and provide guidance on key selling techniques.
- Managed 9 sales specialists by coaching on effective sales techniques, monitoring performance and offering helpful feedback
Security Sergeant
Chukchansi Gold Casino and Resort
Coarsegold , C
05.2012 - 03.2014
- Supervised Security Officers as well as conducted 6 week extensive on-board training program
- Worked closely with Madera Sheriff's Dept to process evidence through Chain of Custody Orders, surveillance review and provided support in prosecution of criminal activity
- Enforced Hotel and Casino-wide safety and compliance of employees and guests to ensure adherence to policies, procedures, regulations, ordinances and applicable laws.
Operations Manager/Chief Operating Officer
DHL Companies
Reno, Nevada
09.2004 - 04.2011
- Held various positions in management, human resources, sales and maintenance management while working for DHL companies such as CB Logistics and E&L Services
- Developed operational policies and processes, guaranteeing staff-maintained compliance with federal, state and local laws and regulations
- Developed and refined short- and long-term strategies to drive growth and profitability
- Successfully administered payroll and aspects of human resources for over 80 active employees.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes
- Led hiring, onboarding and training of new hires to fulfill business requirements
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them
Education
High School Diploma -
Placer High School
Auburn, CA 01.1988 - 01.1992
Skills
Problem-solving aptitude
Analytical Skills
Decision-Making
Adaptability and Flexibility
Complaint resolution
Employee Coaching
Performance Management
Territory Management
Attention to detail
Technical Support
Route Optimization
Warehouse Operations
Fleet Management
Timeline
Security Sergeant
Chukchansi Gold Casino and Resort
05.2012 - 03.2014
Operations Manager/Chief Operating Officer
DHL Companies
09.2004 - 04.2011
High School Diploma -
Placer High School
01.1988 - 01.1992
Custom Sales Supervisor/Inside Sales Manager
BK Lighting/Teka Illumination
4 2014 - Current
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