Craig S. Butler
Murfreesboro,Tennessee
Summary
Proven leader in automotive sales, adept at relationship building and staff management, significantly boosting client satisfaction and sales at Honda Of Murfreesboro. Skilled in persuasive negotiations and effective communication, I excel in developing strategies that enhance team performance and exceed sales targets. My approach combines analytical problem-solving with a focus on results, achieving a notable increase in dealership revenue.
Overview
33
33
years of professional experience
Work History
Sales Manager
Honda Of Murfreesboro
Murfreesboro, TN
04.2015 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Optimized dealership profits by skillfully negotiating deals with customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Business Development Manager/Internet Sales Manager
Honda Of Murfreesboro
Murfreesboro, TN
04.2015 - Current
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
Business Development Manager
Reddell Honda
Murfreesboro, TN
01.2012 - 04.2015
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Kept meticulous client notes and updated account information in company databases
New/Used Car Sales Manager
Reddell Honda
Murfreesboro, TN
05.2003 - 01.2012
- Managed inventory effectively for optimal turnover rate and profitability.
- Mentored new sales staff, providing comprehensive training on company processes and best practices for successful selling.
- Negotiated competitive deals with customers, ensuring maximum profit margins while maintaining customer satisfaction.
- Hired, trained and monitored performance of salespeople to establish sales quotas and manage sales goals.
- Coached sales team to drive traffic through phone and online appointments and referrals to meet or exceed sales targets.
- Created a positive work environment that fostered teamwork, productivity, and employee retention.
- Conducted daily and weekly sales meetings to develop viable sales forecasts and associated sales strategies.
Finance Manager
Reddell Honda
Murfreesboro, TN
04.1995 - 06.2003
- Reviewed documentation and identified financial discrepancies where applicable.
- Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
- Assisted customers with challenging credit histories in securing suitable loan options to facilitate vehicle purchases.
- Maximized profitability by negotiating and structuring optimal automotive financing deals.
- Optimized dealership revenue by identifying opportunities for additional product offerings such as extended warranties and insurance packages.
- Demonstrated expertise in various financial products, creating tailored presentations for customers, showcasing the benefits of specific financing plans based on their unique needs.
- Streamlined loan approval processes for enhanced customer experience and faster turnaround times.
- Conducted regular reviews of customer credit applications to maintain accuracy and integrity in the approval process.
- Provided exceptional customer service by addressing inquiries promptly, resolving issues efficiently, and maintaining open communication throughout the financing process.
- Maintained an organized workflow by prioritizing tasks effectively managing multiple client files simultaneously ensuring timely processing of all transactions.
- Developed strong relationships with banks, credit unions, and other lending institutions to secure the best financing options for customers.
- Ensured compliance with federal regulations and company policies regarding automotive financing transactions.
New/Used Car Sales Consultant/Assistant Finance Manager
Gary Force Acura
Antioch, TN
07.1993 - 04.1995
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Attended industry conferences and training sessions to stay up-to-date on market trends and emerging technologies within the used automotive sector.
- Contributed to team success by consistently surpassing individual sales targets and contributing towards overall dealership goals.
- Enhanced buyer experience by offering test drives and facilitating seamless purchase transactions from start to finish.
- Increased customer satisfaction by providing exceptional service and maintaining a deep knowledge of used car inventory.
New/Used Car Sales Consultant
Serra Chevrolet
Bartlett, TN
01.1992 - 07.1993
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Strengthened relationships with lending institutions to offer a broader range of financing options for clients.
- Attended industry conferences and training sessions to stay up-to-date on market trends and emerging technologies within the used automotive sector.
- Contributed to team success by consistently surpassing individual sales targets and contributing towards overall dealership goals.
Education
Bachelor of Science - Education
Mississippi State University
Starkville, MS12.1991
Skills
- Relationship Building
- Sales team training
- Staff Management
- Goals and performance
- Analytical problem solver
- Persuasive Negotiations
- Organization Skills
- Multitasking
- Attention to Detail
- Reliability
- Effective Communication
Timeline
Sales Manager
Honda Of Murfreesboro
04.2015 - Current
Business Development Manager/Internet Sales Manager
Honda Of Murfreesboro
04.2015 - Current
Business Development Manager
Reddell Honda
01.2012 - 04.2015
New/Used Car Sales Manager
Reddell Honda
05.2003 - 01.2012
Finance Manager
Reddell Honda
04.1995 - 06.2003
New/Used Car Sales Consultant/Assistant Finance Manager
Gary Force Acura
07.1993 - 04.1995
New/Used Car Sales Consultant
Serra Chevrolet
01.1992 - 07.1993
Bachelor of Science - Education
Mississippi State University