Summary
Overview
Work History
Education
Skills
Timeline
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Cresta McDaniel

Rockwall,TX

Summary

ABOUT ME:

Resourceful manager with excellent client oversight, issue resolution, and relationship-building expertise. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance. Attentive to detail with experience in coordinating projects, programs and improvements.

Overview

20
20
years of professional experience

Work History

PROJECT MANAGER - CITIBANK SKYLINE GROUP

Tonic 3 Agency
08.2023 - Current


  • Operating as main point of contact, to deliver exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
  • Manage multiple concurrent complex projects, including scope, budget, and schedule, carrying out tasks defined in project plan to reach project objectives
  • Utilize operational excellence and project management resources to develop solutions and process improvements
  • Manage cross-functional teams, and serve as liaison between client, marketing operations and creative
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

LEAD CREATIVE PROJECT MANAGER

Stage3 Agency
04.2021 - 08.2023
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Planned and implemented digital media campaigns, supporting lead generation and brand reputation initiatives for both B2B and B2C
  • Applied standard program and project management methodologies and practices, modifying as per project needs. Managed all phases of large-scale projects.
  • Translated client priorities and expectations clearly across internal development teams
  • Proactively identified and resolved project issues; communicating potential risks/delays to management
  • Managed team of 5 Associate Project Managers

SENIOR PRODUCER - GGS PROJECT MANAGER

Brazen Animation - Green Grass Studios
11.2018 - 04.2021
  • Managed brand-related projects totaling over $5M annually for big-box retailer
  • Built and maintained strong client and vendor relationships
  • Act as day to day point of contact for key accounts for retention and post sales evaluations
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Developed and implemented marketing strategies for launches, rebranding campaigns and promotions.
  • Assessed marketing copy, art comps and final designs and compared with established specifications

DEPARTMENT MANAGER

RealPage, Inc
09.2015 - 11.2018
  • Guide multi-disciplinary project teams to achieve Multifamily and Senior Living digital web content objectives
  • Lead video projects and presentations through all phases of production including creative development, pre-production, post-production and delivery
  • Communicate project status to stakeholders while coordinating project resources, staff, assets and schedules to ensure delivery targets
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs
  • Negotiated contracts with vendors and distributors to manage product distribution
  • Managed key client projects delivering every project on time, within budget and scope

PRODUCER ASSISTANT

A&E Television Networks
08.2004 - 08.2011
  • Liaised between stakeholders for experiential events for high-net-worth clientele
  • Coordinated logistics, schedules, and talent management for smooth production flow and optimal results
  • Ensured compliance with industry regulations, legal requirements, safety protocols during all stages of production
  • Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines

Education

Bachelor of Arts - Visual Communication

Fordham University
Bronx, NY

Skills

  • Account Management
  • Project Management
  • Client Relations
  • Conflict resolution
  • Leadership Skills
  • Agile Methodology
  • Project planning and development
  • Digital Marketing
  • Cross-functional collaboration
  • Schedule Management

Timeline

PROJECT MANAGER - CITIBANK SKYLINE GROUP

Tonic 3 Agency
08.2023 - Current

LEAD CREATIVE PROJECT MANAGER

Stage3 Agency
04.2021 - 08.2023

SENIOR PRODUCER - GGS PROJECT MANAGER

Brazen Animation - Green Grass Studios
11.2018 - 04.2021

DEPARTMENT MANAGER

RealPage, Inc
09.2015 - 11.2018

PRODUCER ASSISTANT

A&E Television Networks
08.2004 - 08.2011

Bachelor of Arts - Visual Communication

Fordham University

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Cresta McDaniel