CRISSY PIERSON
Bozeman,MT
Summary
Dedicated business leader offering over 15 years of experience in product and project management, technical sales, and business analysis in defense, aerospace, and commercial industries. Advanced understanding of organizational strategies, financial management, selling, budgeting, multidisciplinary team management, and production. Driven and strategic for successful project management and at identifying opportunities and solutions to maximize revenue while aligning with core business goals.
Overview
17
17
years of professional experience
Work History
BUSINESS DEVELOPMENT EXECUTIVE
Vitesse Systems – Custom Microwave
Remote
12.2023 - Current
- Increased SATCOM and Satellite client base by identifying and pursuing new business opportunities through market research and networking for Ground and Space Antenna and Feed segments
- Generated revenue growth plan by developing and executing targeted sales strategies to expand market share.
- Achieved over 20 highly targeted new business meetings in first six months
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
- Collaborated with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.
- Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
- Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
- Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
Technical Sales & Product Manager - RF Electronics
Communications & Power Industries, Formerly GD-MS
Remote
02.2019 - 12.2023
- Key member of cross-functional capture management team for record setting industry program award for fiscal year 2023
- Delivered technical sales presentations to prospects and presented benefits and value of products
- Fostered relationships with teams to promote positive experiences
- Met with Ground and Unmanned Aerial Vehicle program stakeholders on regular basis to assess and report progress and make adjustments
- Responsible for $24M product line plan and achieved 139% actuals for (2022 FY) to support total divisional plan of $128M
- Monitored customer trends, market conditions, and competitor actions to adjust strategies and achieve sales goals across broadcast, broadband, telecom, DOD, MOD, and homeland security sectors
- Increased year-over-year sales from $14.2M to $16.7M (2018 to 2019) on commercial products and exceeded revenue goals and profit margins
- Accomplished sales goals and increased revenue by $2.9M (14.6%) through teamwork, product knowledge, and customer relationship management
- Reviewed customer inquiries to understand project scope while managing internal disciplines to prepare cost estimates, pricing, and compliantly respond
- Advanced relationships with stakeholders and business units to develop and launch products for earth stations, 5G, ground, and airborne applications for use in satellite communications.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers
- Provided sales forecasts for product sales opportunities within assigned accounts
- Analyzed market trends, competitor performance and product strengths
Business Manager
General Dynamics SATCOM Technologies Inc, Radio, Frequency Electronics
Remote
03.2013 - 02.2019
- Liaised with diverse customers to develop deep understanding of needs and current market landscape
- Established criteria for each milestone within product roadmap as means to measure developmental progress
- Consulted with product development teams to design products based on market needs and optimized for use in marketing strategies
- Compiled global product, market, and customer data to forecast accurate sales and profit projections
- Managed product development cycle, including prototyping design reviews to production handoffs
- Developed and implemented favorable pricing structures and strategies while balancing objectives against customer targets and ROI
- Engaged with management team to plan, budget, and allocate resources across 110 indirect reports and responsible for P&L
- Exceeded total direct profit goals, achieving 2% more in direct profits while leading product roadmap
- Maximized profits by reducing product costs through continuous collaboration with facility teams
- Tracked and reported program results to customers and stakeholders to facilitate change management activities
- Resolved problems and provided solutions to customers.
Sales Manager
General Dynamics SATCOM Technologies Inc, Frequency Electronics
State College, PA
11.2008 - 02.2013
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and satellite communication industries to grow business by 9%
- Held weekly meetings with domestic and international Sales teams, Finance, Engineering, Production, and Customer Service to identify techniques to overcome sales obstacles
- Identified, hired and trained staff by teaching best practices, procedures, and sales strategies
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets
- Submitted monthly reports, including booking forecasts, monthly highlights, and CRM entries
- Managed 1,000+ standard product price book and more than 300 non-standard quotes annually
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Export Compliance Liaison, including CE, RoHS, WEEE, and Reach team member.
- Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan
- Built long-lasting client relationships through excellent customer service and consistent followups.
Education
Advanced Professional Sales and Sales Management -
University of San Francisco
San Francisco, CA03.2013
Advanced Master Certificate in Applied Project Management -
Villanova University
Villanova, PA03.2011
Export Compliance Liaison -
General Dynamics C4
Fairfax03.2010
MBA - International Business
DeSales University
Center Valley, PA01.2006
Bachelor of Science - Marketing
DeSales University
Center Valley, PA05.2001
Skills
- Business Objective Analysis
- Strategic Planning and Alignment
- Sales Pipeline Management
- Lead prospecting
- Team Leadership
- Product Development
- Business Growth
- Complex Problem Solving
- Performance Monitoring
- Customer and Personnel Training
Additional Skills
Microsoft: Excel, PowerPoint, Word, Outlook, Access, CRM
Oracle, Enterprise Resource Planning (ERP): JD Edwards (JDE)
Proposal and Copywriting
Hobbies
Hiking, Walking, Strength Training, Swimming, Cooking, and Grilling
Timeline
BUSINESS DEVELOPMENT EXECUTIVE
Vitesse Systems – Custom Microwave
12.2023 - Current
Technical Sales & Product Manager - RF Electronics
Communications & Power Industries, Formerly GD-MS
02.2019 - 12.2023
Business Manager
General Dynamics SATCOM Technologies Inc, Radio, Frequency Electronics
03.2013 - 02.2019
Sales Manager
General Dynamics SATCOM Technologies Inc, Frequency Electronics
11.2008 - 02.2013
Advanced Professional Sales and Sales Management -
University of San Francisco
Advanced Master Certificate in Applied Project Management -
Villanova University
Export Compliance Liaison -
General Dynamics C4
MBA - International Business
DeSales University
Bachelor of Science - Marketing
DeSales University