Cristiana Garcia
Cranford,NJ
Summary
Marketing enablement professional with expertise in developing lead acceleration frameworks and engaging high-intent prospects. Proficient in analyzing market insights and utilizing AI tools to improve campaign performance. Proven track record of aligning cross-functional teams to enhance product positioning and drive strategic engagement.
Overview
14
14
years of professional experience
Work History
Manager, Marketing Enablement
Publicis Sapient
04.2025 - Current
- Architected lead acceleration framework to convert high-intent engagement signals into structured outreach.
- Developed multi-program GTM initiatives that activated high-intent leads and optimized database strategies.
- Translated engagement signals from platforms like 6sense and Salesforce into actionable GTM insights.
- Created AI-enabled research workflows using ChatGPT and 6sense to enhance account personalization.
- Leveraged generative AI to synthesize market research and industry trends for targeted campaign messaging.
- Designed and operated engagement programs to generate market intelligence and enhance prospect targeting.
- Collaborated with product and partner marketing teams to align messaging with industry challenges.
Senior Associate, Retail Business Development
Publicis Sapient
12.2021 - 03.2025
- Supported enterprise technology sales pursuits in retail by coordinating cross-disciplinary teams and shaping client narratives.
- Orchestrated enterprise RFP responses and client pitches, aligning strategy, product experience, engineering, and data teams.
- Translated complex technology solutions into clear business narratives focused on retail client priorities.
- Conducted market and client research to enhance competitive positioning for pitch development.
- Facilitated pipeline development through prospect research and preparation of client presentations.
- Developed and maintained a retail sales asset library, ensuring accessibility of up-to-date materials for internal teams.
- Managed timelines and deliverables for high-value pursuits involving senior leadership and client partners.
- Contributed to executive client program by partnering with marketing to execute strategic engagement events.
Educator & Teacher Leader
New Jersey School Districts
09.2012 - 12.2021
- Led curriculum design and professional learning initiatives, coordinating cross-team programs to enhance educator development.
Education
Master of Arts - Educational Leadership
Seton Hall University
South Orange, NJ06-2016
Master of Arts - Teaching
Montclair State University
Montclair, NJ06-2012
Bachelor of Arts - Fashion Marketing & Design
Montclair State University
Montclair, NJ05-2007
Skills
- Go-to-market strategy and sales alignment
- Marketing insights and intelligence
- Product and sales enablement
- Cross-functional leadership
- Executive narrative and pitch development
- Market research and competitive analysis
- AI-enabled marketing workflows
- Salesforce proficiency
- 6sense expertise
- ZoomInfo utilization
- LinkedIn Sales Navigator skills
- JIRA management
- Microsoft Teams collaboration
- Generative AI tools (ChatGPT, AI agents, email automation)
Languages
English
Full Professional
Portuguese
Native/ Bilingual
Timeline
Manager, Marketing Enablement
Publicis Sapient
04.2025 - Current
Senior Associate, Retail Business Development
Publicis Sapient
12.2021 - 03.2025
Educator & Teacher Leader
New Jersey School Districts
09.2012 - 12.2021
Master of Arts - Educational Leadership
Seton Hall University
Master of Arts - Teaching
Montclair State University
Bachelor of Arts - Fashion Marketing & Design
Montclair State University