Summary
Overview
Work History
Education
Skills
Timeline
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CRISTINA VAZQUEZ

La Mesa,CA

Summary

Highly organized and detail-oriented Event Manager with over 7 years of professional experience, who is passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.

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Overview

9
9
years of professional experience

Work History

Corporate Events Manager

Host Healthcare
San Diego, CA
03.2022 - 03.2024
  • Successfully planned and executed both in-person and virtual events, along with conferences, leadership meetings, and team-building activities, ranging from small gatherings to large scale events with over 800 attendees.
  • Managed event budgets ranging from $400,000 to 1 million, consistently meeting financial targets and delivering cost-effective solutions.
  • Negotiated contracts with vendors and suppliers to secure favorable terms and pricing, resulting in significant cost savings each quarter.
  • Managed all aspects of event logistics, including venue selections, vendor negotiation, budget management and onsite coordination.
  • Collaborated with leadership and marketing to develop and refine event strategies that aligned with organizational culture and objectives.
  • Performed comprehensive post-event assessments to measure success of events or conferences, pinpoint opportunities for refinement and refine strategies for future planning.
  • Coordinated communication and collaboration among leadership, internal culture teams, and marketing department to ensure alignment and successful execution of event initiatives.
  • Streamlined event processes by implementing efficient project management systems, resulting in timely and cost-effective events.

Marketing Promotion and Event Coordinator

Sycuan Casino Resort
El Cajon, CA
03.2021 - 03.2022
  • Executed and coordinated all on-floor promotions, giveaways, tournaments and media events that generate average revenues of $300,000 per event.
  • Created new marketing campaigns, manage weekly and monthly promotions, such as car giveaways and quarterly Poker Championships.
  • Ensured budgets are aligned with analytics reports.
  • Streamlined rules, procedures, and special event permits to gaming commission, surveillance, and upper management for approval.
  • Ensured all on-property signage is up to date and in line with marketing initiatives.
  • Generate monthly competitor marketing reports and present to upper management.
  • Track and manage creative projects for marketing collateral to ensure it meets deadlines for print, such as media ads and monthly mailer
  • Managed administrative logistics of events planning, and all event promotions

Sales Manager

Flagship Cruises & Events
San Diego, CA
05.2017 - 08.2020
  • Organized social and corporate events ranging from 20-300 guests on private yacht charters, harbor excursions and dinner cruises.
  • Negotiated contracts that averaged $20k-$35k per event and worked closely with clients to update contracts weekly or monthly.
  • Conducted in person venue tours with prospective and existing clients.
  • Coordinated event details with various departments and off-site vendors to ensure logistical execution of each event.
  • Maximized revenue of each event by upselling to clients on additional services.
  • Presented sales revenue, and expense reports to management.
  • Demonstrated financial acuity by generating event operating budgets to ensure profit margin.
  • Pursued professional development by attending monthly networking meetings with Hospitality organizations along with yearly conferences: Hospitality Sales & Marketing Association, San Diego Tourism Authority and National Association for Catering & Events, Special Event + Catersource Conference 2020
  • Designed specialized event diagrams using SmartDraw software, and assisted clients with personalized design elements including entertainment, lighting and food and beverage

Lanes Attendant

Aztec Bowling Lanes | Associated Students At SDSU
San Diego, CA
05.2015 - 05.2017
  • Oversaw front counter, and helped over 120 guest with request and purchases per shift.
  • Organized, planned and managed all party reservations for parties as big as 350 guests.
  • Recorded details of attendance, sales receipts, and reservations.
  • Implemented promotional strategies via phone and face-to-face interactions to drive monthly revenue growth.
  • Effectively and efficiently operated on my own every other shift in place of normal two person teams.

Front Office Property

Hilton Los Angeles Airport
Los Angeles, CA
06.2016 - 08.2016
  • Assisted Guest Service Agents and Front Office by efficiently managing guest check-in and check-out procedures within a high volume, 1,200-room hotel.
  • Maintained work standards and consistency within the department during times of high workload.
  • Successfully encouraged guests to upgrade into higher quality hotel packages, resulting in increased revenue generation.
  • Communicated with all hotel departments efficiently to accommodate and ensuring memorable guest experiences.
  • Oversaw customer service issues and resolved guest complaints while maintaining Hilton standards.

Education

Bachelor of Arts - Interdisciplinary Studies: Hospitality Tourism Management, Public Administration, and Recreation Management

San Diego State University
San Diego, CA
05.2017

Skills

  • Budget Development
  • Cultural Awareness
  • Digital Marketing
  • Event Logistics Management
  • Expense Tracking
  • Fluent in Spanish and English
  • Growth- oriented
  • Organization and Time Management
  • Planning and Coordination
  • Problem Solving
  • Proficient in MS Office, Wrike, CRM
  • Teamwork
  • Time Management

Timeline

Corporate Events Manager

Host Healthcare
03.2022 - 03.2024

Marketing Promotion and Event Coordinator

Sycuan Casino Resort
03.2021 - 03.2022

Sales Manager

Flagship Cruises & Events
05.2017 - 08.2020

Front Office Property

Hilton Los Angeles Airport
06.2016 - 08.2016

Lanes Attendant

Aztec Bowling Lanes | Associated Students At SDSU
05.2015 - 05.2017

Bachelor of Arts - Interdisciplinary Studies: Hospitality Tourism Management, Public Administration, and Recreation Management

San Diego State University
CRISTINA VAZQUEZ