Crystal Haylett
Brooklyn
Summary
Compassionate professional with a background in counseling fields, known for high productivity and efficient task completion. Possess specialized skills in active listening, crisis intervention, and behavioral analysis. Excel at empathy, communication, and problem-solving to foster positive outcomes in challenging situations.
Overview
20
20
years of professional experience
Work History
SEL Counselor
Learrning Educational Solutions
New York
12.2025 - Current
- Delivered individual and group counseling to address clients' social and emotional needs, promoting personal growth and resilience.
- Provided crisis intervention and support during challenging emotional situations.
- Facilitated group counseling sessions to enhance peer relationships and communication.
- Developed individualized educational plans for students with diverse learning needs.
- Collaborated with teachers to identify student challenges and implement solutions.
- Conducted assessments to evaluate student progress and behavioral issues.
- Guided students in developing effective study habits and time management skills to enhance academic performance.
- Informed parents about resources for student academic support and development, fostering a collaborative approach to student success.
Director Customer Success
The Playdate Event Venue
New York City
01.2024 - Current
- Led the customer success strategy for a portfolio of 150 accounts, enhancing satisfaction and retention rates for long-term relationships, which strengthened client loyalty.
- Collaborated with cross-functional teams to address customer challenges, decreasing churn rate by 15% year-over-year and boosting company revenue.
- Analyzed customer feedback and data to identify trends, ensuing in a 25% increase in product adoption that aligned with broader business goals and improved overall user experience.
- Utilized Excel and SQL to analyze booking trends, influencing strategic business initiatives and leading to a 10% revenue increase in targeted markets, which supported growth objectives.
- Increased event bookings by 30% through targeted marketing strategies and exceptional service delivery, exceeding our revenue goals and expanding the client base significantly.
- Acquired strategic customer partnerships that increased event engagement and satisfaction, fostering long-term collaborations and contributing to event success.
- Coordinated efforts among diverse teams to enhance customer journeys.
- Leveraged data analytics to refine marketing efforts, leading to an 18% boost in conversion rates, which effectively reduced customer acquisition costs and increased market reach.
Freelance Business Development and Digital Marketing Consultant
New York
04.2020 - 01.2024
- Analyzed engagement data to achieve a 30% improvement in user retention rates, which significantly boosted overall customer loyalty.
- Utilized predictive analytics to drive a 25% increase in quarterly sales, helping the companies meet revenue goals.
- Developed strategic marketing plans that focused on driving client engagement and revenue growth, creating a clearer path to success.
- Led market analysis and conducted competitive research, which helped identify and capitalize on new business opportunities, positioning the company ahead of competitors.
- Collaborated with cross-functional teams to implement integrated marketing campaigns, ensuring cohesive brand messaging that resonated with target audiences.
- Executed targeted digital marketing strategies that led in a 20% increase in client conversion rates, enhancing the overall effectiveness of our outreach efforts.
- Introduced cutting-edge digital tools and platforms, which improved marketing efficiency and expanded client outreach capabilities.
- Crafted compelling proposals and pitch decks that secured high-value clients, contributing to a 15% increase in contract wins and strengthening business growth.
- Optimized marketing campaigns through A/B testing and data-driven insights, achieving a 25% improvement in ROI, which underscored the impact of analytical decision-making.
- Established customer service and customer experience guidelines to enhance overall client satisfaction and streamline support processes.
Digital Marketing Communications Manager
Tech Brief Media Group
New York
01.2019 - 01.2020
- Pioneered digital marketing initiatives, resulting in a $1.5M revenue increase and a 8% market share growth within one year.
- Spearheaded product launch initiatives, contributing to a $2M increase in annual revenue and expanding market share by 10%.
- Executed B2B email campaigns throughout the customer lifecycle, maximizing sales opportunities.
- Managed all marketing efforts, including media relations, crisis communications, and social media.
- Oversaw social media accounts and consumer email programs, improving engagement and monetization.
- Implemented new social media strategies, raising follower engagement by 25% and expanding brand reach.
- Designed and created marketing content for 13 publications, boosting brand visibility.
- Conducted market trend analysis to inform product development, enhancing competitive positioning and driving a 10% sales growth.
Communication Project Manager
American University
Washington
01.2018 - 12.2018
- Produced over 400 email campaigns for SPA events, boosting Facebook likes by 8,800 and increasing overall engagement by 41%, helping to enhance our online presence.
- Managed A/B test reports and targeted segments, which optimized email campaigns for measurable results, leading to more effective outreach.
- Worked closely with cross-functional teams to streamline communication processes, which reduced project turnaround time by 15%, making our workflow more efficient.
- Implemented project management software that decreased project delays by 25%, enabling more reliable delivery of results.
- Coordinated pre- and post-event meetings with directors to establish clear objectives and resolve issues promptly, streamlining planning process.
- Analyzed event data to identify successful strategies, which resulted in a 20% increase in attendee satisfaction, showing our commitment to improving the participant experience.
- Pioneered a new social media strategy, increasing online engagement by 35% and expanding audience reach, thus strengthening our community connection.
Brand Manager
Nutricia Advanced Medical Nutrition/ Danone Group
Rockville
01.2017 - 12.2018
- Formulated and executed comprehensive brand plans, setting both short- and long-term objectives with clear tactics, which heightened brand imagery and price positioning while clearly articulating unique selling propositions (USPs).
- Planned and executed category marketing strategies with a substantial budget of over $4.2M, ensuring all marketing materials were prepared and that both digital and traditional campaigns were monitored for effectiveness.
- Led the support and development of strategies and tactical planning for new products, which optimized profitability and aligned with strategic marketing, financial, and corporate objectives for the Senior Adult Nutrition business.
- Developed and tracked above- and below-the-line budgets, overseeing advertising, promotions, packaging, point-of-sale development, public relations, and programming to ensure effective resource allocation.
- Identified and explored new growth opportunities by keeping a close watch on product profitability and market trends, which informed future strategic decisions.
- Collaborated with the Innovation Manager to create innovative line extensions, researching category and segment opportunities, and identifying trends, which informed sourcing and packaging options while negotiating pricing and assessing competitive activity.
- Supported sales team by delivering brand information, artwork, pricing, and details on special initiatives, enabling effective communication of product value to clients.
- Designed and wrote briefs and copy for marketing materials, ensuring clear communication of diverse product offerings.
Director Business Development/Brand Management
Non-Blonde Clothing
New York
01.2015 - 12.2017
- Spearheaded the brand launch for a contemporary fashion start-up, which provided a strong foundation for brand identity and messaging, ultimately helping the company achieve six-figure sales margins.
- Created and managed e-commerce platforms and social media accounts, significantly increasing brand recognition and establishing connections with key influencers.
- Oversaw e-commerce marketing campaigns that drove online sales up by 22%, showcasing effective promotional strategies.
- Developed strategic partnerships that enhanced client engagement, contributing to a 15% increase in customer loyalty and fostering long-term relationships.
- Devised innovative customer engagement strategies, resulting in a 25% increase in user interaction and retention rates, which strengthened customer relationships.
- Implemented data-driven marketing strategies that resulted in measurable improvements in ROI, helping the organization maximize its marketing budget.
- Analyzed market trends to identify new business opportunities, which informed strategic initiatives and contributed to overall growth.
- Conducted in-depth market research to inform product development, leading to the successful launch of three new products that resonated with our target audience.
- Improved product distribution options, driving wholesale sales to major retailers and expanding market presence.
Founder, Principal, & Lead Designer
Elly Clay Footwear
New York
01.2015 - 12.2017
- Created and launched a women's contemporary footwear and handbag store, overseeing all launch operations from initial concept to opening, which established a strong market presence.
- Leveraged industry insights and market analysis to boost market penetration, achieving $2M in annual revenue in a highly competitive landscape.
- Secured high-visibility placements for the brand in notable publications like Lucky Magazine, Grazia Magazine, Essence, New York Post, and Nylon Magazine, which elevated brand recognition and credibility in the market.
- Oversaw store operations functions, including brand management, merchandising, marketing, e-commerce, personnel management, and budgeting, streamlining processes and improving efficiency.
- Established and nurtured relationships with stakeholders—including buyers, chains, clients, and customers—to secure productive partnerships and ensure smooth wholesale distribution.
- Negotiated with Chinese manufacturers to ensure quality production and competitive costs, facilitating smooth startup.
- Negotiated budgets for manufacturing, production, and distribution, maximizing company profits and ensuring resource allocation aligned with business goals.
Marketing Manager
Disney Publishing
New York
01.2006 - 12.2008
- Defined global innovation opportunities to align new product development (NPD) objectives with brand architecture and strategy.
- Collaborated with cross-functional teams to create detailed briefs for packaging and product development, overseeing processes with internal technical departments and external agencies to ensure quality and consistency.
- Collaborated with cross-functional teams to create detailed briefs for packaging and product development, overseeing these processes with both internal technical departments and external agencies to maintain quality and consistency.
- Developed global launch plans and support tools, including product photography and internal communications, to facilitate smooth rollouts across all markets.
Education
MBA -
Jack Welch Management Institute, Strayer University
12-2025
Data Analytics Certificate -
CUNY College of Staten Island
New York, NY08-2025
BS -
Howard University
Washington, DCSkills
- Counseling Techniques
- Social-Emotional Learning
- Adolescent Development
- Student Engagement
- Needs Assessment
- Program Evaluation
- Workshop Facilitation
- Community Outreach
- Crisis Intervention
- Group Counseling
- Google Analytics
- Data Analysis
- Advanced Excel
- SQL
- Tableau
- Power BI
- A/B testing
- HubSpot
- Salesforce
- Mailchimp
- Marketo
- Google Ads
- Meta Business Suite
- LinkedIn Ads Manager
- Asana
- Mondaycom
- Trello
- Microsoft Project
- Slack
- Team leadership
- Budget Management
- Customer mapping
- Content strategy
- ROI analysis
- Vendor Management
- Strategic planning
- Digital Literacy
- Visual Communication
- Group Counseling
Timeline
SEL Counselor
Learrning Educational Solutions
12.2025 - Current
Director Customer Success
The Playdate Event Venue
01.2024 - Current
Freelance Business Development and Digital Marketing Consultant
04.2020 - 01.2024
Digital Marketing Communications Manager
Tech Brief Media Group
01.2019 - 01.2020
Communication Project Manager
American University
01.2018 - 12.2018
Brand Manager
Nutricia Advanced Medical Nutrition/ Danone Group
01.2017 - 12.2018
Director Business Development/Brand Management
Non-Blonde Clothing
01.2015 - 12.2017
Founder, Principal, & Lead Designer
Elly Clay Footwear
01.2015 - 12.2017
Marketing Manager
Disney Publishing
01.2006 - 12.2008
MBA -
Jack Welch Management Institute, Strayer University
Data Analytics Certificate -
CUNY College of Staten Island
BS -
Howard University