Hi, I’m
CRYSTAL XIXITLA
Sales & Marketing Director
Houston,TX
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
11
years of professional experience
1
Certification
Work History
Frontier Management
Marketing Director
08.2022 - Current
Job overview
- Meeting potential residents to promote the community through analysis of current situation and leveraging opportunities selling community
- Negotiate process in completing initial call process to virtual or in person tours resulting in revenue growth through meeting closing metric standards
- Ability to manage a lead base of multiple leads, this requires excellent time management and ability to prioritize tasks to meet customer and business needs
- Can demonstrate communication and interpersonal skills over many communication mediums
- Experience in cold calls to leads and businesses, rapport building
- Ability to work with a CRM lead and referral tracking system
- Including the ability to analyze and act on data
- Complete weekly visits with local professionals including medical groups, faith leaders, and non-profit organizations
- Provide awareness of services groups to gain advocacy and increase involvement in greater community
- Provide input to marketing plan based on feedback from community relationships and education
- Work with local businesses to provide events and other group meetings to get opportunities educating local community on the community including benefits.
- Prepared and executed outreach events with over 75 guests in attendance.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed metrics and measured success in order to further penetrate marketplace.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Organized and executed robust, creative experiential marketing events.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Sagora Senior Living
Sales and Marketing Director
06.2021 - 08.2022
Job overview
- Worked closely with the Executive Director and Regional Director of Operations of Sales and Marketing
- Maintains CRM for all potential referral contacts and potential residents contacts them within 24 hours of inquiry
- Ability to demonstrate in analyzing and pulling and completing sales reports
- Implements management policies
- Ability to partner up with local businesses to provide and host events and other group meetings to educate the community
Retirement Center
Director Of Business Development
06.2019 - 06.2021
Job overview
- Management
- Followed up promptly with leads from all sources
- Participate in marketing events internally and externally
- Partnered with internal resources to insure all areas support the sales and marketing process including First Impressions
- Creates leads by established and maintained relationships with key referral personnel
- In other senior living communities, physician offices, home health, community associations and organizations etc
- Included scheduled visits to these entities attendance at various
- Community events as well as hosting community events to encourage referrals
- Work with local businesses to provide and host events and other group meetings to get
- Opportunities educating local community on the community including benefits.
Pegasus Senior Living
Community Sales Manager
05.2018 - 06.2019
Job overview
- (Formally Brookdale Tanglewood)
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Meeting potential residents to promote the community through analysis of current situation and leveraging opportunities selling community
- Negotiate process in completing initial call process to virtual or in person tours resulting in revenue growth through meeting closing metric standards
- Ability to manage a lead base of multiple leads, this requires excellent time management and ability to prioritize tasks to meet customer and business needs
- Can demonstrate communication and interpersonal skills over many communication mediums
- Experience in cold calls to leads and businesses, rapport building
- Ability to work with a CRM lead and referral tracking system
- Including the ability to analyze and act on data
- Complete weekly visits with local professionals including medical groups, faith leaders, and non-profit organizations
- Provide awareness of services groups to gain advocacy and increase involvement in greater community
- Provide input to marketing plan based on feedback from community relationships and education
- Work with local businesses to provide events and other group meetings to get opportunities educating local community on the community including benefits.
- Reviewed market research data and changed sales plans accordingly.
- Greeted and registered new clients to engage each in process and cultivate long-lasting relationships.
Brookdale, Living
Office Administration
05.2017 - 05.2018
Job overview
- Assist Human Resource department in completing reference checks, updating resident emergency files, receiving and sorting incoming mail packages, recording the minutes of in-service meetings, printing W-2 forms for all employees, and printing out checks for all employees using company website
- Assist Maintenance department with work order requests utilizing TELS to ensure the work orders are assigned and completed by the appropriate maintenance technician
- In charge of conducting and announcing the fire drills and coordinating an appropriate plan of action with the corresponding RCAs
- In charge of conducting and announcing Silver drills and dispatching the appropriate RCAs to different areas of the residential community
- Responsible for updating and maintaining all Disaster Manuals for all departments, including obtaining the Executive Director’s approval
- Responsible for updating and maintaining the required fire department manual and making it readily available during surprise fire department inspection
- Responsible in creating all sales and marketing brochures, which explain each level of care, the amenities, and peace of mind that our community offers
- Responsible for responding to all phone calls, emails, and messages within the same business day
- Responsible for completing all move-in packets and obtaining the Executive Director’s approval, when necessary
- Responsible for completing all sales and marketing packets
- Responsible for creating nameplates for all residents in the community
Living
Activity Assistant, Brookdale Senior
11.2016 - 05.2017
Job overview
- Assist activities coordinator with developing and implementing recreational programs
Education
Westwood College
University Overview
GPA: 3.5
Skills
- Brand Development
- Public and Media Relations
- Business Needs Analysis
- Brand Messaging
- Budgeting and Allocation
- Online Presence Monitoring
- Online Marketing and Advertising
- Social Media Content Creation
- Creating Collateral
Certification
Certified Dementia and Alzheimer's Practitioner
Languages
Spanish
Native or Bilingual
Portuguese
Limited Working
Timeline
Marketing Director
Frontier Management
08.2022 - Current
Sales and Marketing Director
Sagora Senior Living
06.2021 - 08.2022
Director Of Business Development
Retirement Center
06.2019 - 06.2021
Community Sales Manager
Pegasus Senior Living
05.2018 - 06.2019
Office Administration
Brookdale, Living
05.2017 - 05.2018
Activity Assistant, Brookdale Senior
Living
11.2016 - 05.2017
Westwood College
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