Cydney Knotts
Washington,DC
Overview
6
6
years of professional experience
Work History
Independent Consultant & Founder
The 11th House Collective
Remote
01.2025 - Current
- Secured national media placement on NPR’s Anticipated Summer Books Round-Up for Et Cetera: An Illustrated Guide to Latin Phrases by Maia Lee-Chin, earning endorsement from acclaimed author Marcela Davison Avilés and positioning the title among the year’s most anticipated literary releases for the classics genre.
- Leveraged electional + predictive astrology with strategic communications to optimize campaign launch timing and audience engagement for 6 clients across tech, entertainment, and government—driving breakout wins, including an independent comedy special that outperformed the comedian’s prior year of channel views within days of release.
- Contributed to MTV x Active Minds’ award-winning “A.S.K.” mental health campaign, supporting strategy that drove 28M+ views and 1.3M+ engagements; recognized with Gold at the Anthem Awards (with individual credit retained post-tenure.)
Strategic Partnerships Manager
The Full Circle Strategy
Remote (Full-Time Contract)
10.2023 - Current
- Strategically developed, curated, and managed multicultural-focused campaign assets for "The Color Purple," film including a comprehensive FAQ document for the theater buyout program with Warner Brothers Discovery and a high-impact weekly newsletter. These efforts drove a 40% increase in campaign support from 150+ key members of influential multicultural associations, including the Divine 9, Links, Jack and Jill, and more.
- Facilitated and executed a series of webinars addressing theater buyout inquiries for the "The Color Purple" film, attracting over 3,000 participants across 5+ sessions, improving client engagement and response times.
- Co-led on-site staffing and management of "The Color Purple" pre-screenings in 4 out of 50 select cities, resulting in a 30% increase in collected reactions and testimonials. Warner Bros. Discovery utilized select testimonials for compelling promotional assets featuring key influencers, enhancing the film's marketing impact.
Social Impact Associate
MTV Entertainment
Remote
10.2022 - 10.2023
- Secured and coordinated strategic partnerships and activations for Mental Health Action Day, aligning with prestigious organizations, including Rare Beauty by Selena Gomez, Morgan Stanley, National Council for Mental Wellbeing, The Office of VP Kamala Harris, Paramount+, and more. Amplified the campaign reach by spearheading coordination for a Instagram story takeover featuring 'Grease: Rise of the Pink Ladies' star, Shanel Bailey, and securing prime ad space on platforms like Simon & Schuster, Facebook, Reddit, and Discord. These efforts resulted in a substantial 17% increase in the MTV Mental Health Action Day campaign's profile, broadening engagement among new audiences.
- Led a comprehensive research initiative involving over 10 individual case studies to drive talent acquisition for a 10-member Youth Leadership Council. Coordinated the strategic launch of A.S.K, a peer support campaign in partnership with Active Minds, culminating in the planning of a nationwide tour with the U.S Surgeon General for college campuses in fall 2023, promoting mental health awareness among young adults
- Curated 8+ diversity month playlists for MTV’s Hidden Healers campaign, increasing engagement by 22% among young, diverse music audiences and earning a Shorty Award in Fall 2023.
- Efficiently managed a $15,000 budget and coordinated a department offsite with an internal partner, facilitating strategic planning for a postponed peer support activation with VP Kamala Harris and Bebe Rexha.
Senior Coordinator of Content & Communications
United States Chamber Of Commerce Foundation
Washington, DC
05.2022 - 11.2022
- Led 30+ pivotal projects, including marketing for a Talent Management Pipeline conference and a 'Path Forward' mental health episode featuring Accenture NA CEO, Jimmy Etheredge. Implemented innovative engagement strategies, continuously improved monthly strategies based on data analysis, resulting in a remarkable 95% satisfaction rate among key stakeholders.
- Created and curated diverse editorial content, including 10+ blogs, 100+ social media posts, emails, online social campaigns, and 3 case studies.
- Managed 10+ event-related communication campaigns, livestreams, and registration webpages. Notably, spearheaded digital communications for the 'Path Forward: Covid Special Update' with White House Covid-19 Response Coordinator Dr. Ashish K. Jha, generating over 1.2 million organic online engagements.
Corporate Social Responsibility Intern
Warner Bros. Discovery
Remote
01.2022 - 05.2022
- Contributed to socially conscious campaigns like WBD's 'Pride in Focus,' increasing LGBTQ+ engagement in current programming and fandom activations. Collaborated on a partnership with a music-related nonprofit for Issa Rae's show 'Rapsh!t,' creating opportunities for underserved youth musicians in Miami, Florida.
- Conducted Entertainment and CSR research, delivering 12+ case studies, 8+ creative pitches relevant to documentary audience strategy, and 5+ strategic insight documents to enhance the CSR team's effectiveness.
- Strategized to boost multicultural audience viewership for high-profile documentaries such as 'Phoenix Rising,' 'Gaming Wallstreet,' and 'Frederick Douglass: In Five Speeches,' resulting in a 22% increase among targeted BIPOC audiences.
Luxury Brand Marketing Intern
Nike Communications Inc.
Remote
08.2021 - 12.2021
- Leveraged qualitative data from industry-leading media monitoring platforms like Cision, Muckrack, and Meltwater to develop targeted marketing strategies for luxury clients. Resulted in an 18% increase in exposure for luxury clientele among a broader, more diverse audience during the internship.
- Created over 30+ essential marketing deliverables, including clip trackers, pitches, blogs, and promotional materials for social media. This creative work drove increased consumer engagement with prestigious brands such as Riedel Glassware, McBride Sisters Wine, Robert Mondavi Winery, Grey Goose, and Hermès
Strategic Campaigns Intern
BerlinRosen
Remote
05.2021 - 08.2021
- Tailored and pitched 80+ media advisories, 5+ press releases, and other content assets to boost brand awareness, social impact, and client visibility. Our successful pitching strategy secured 15 additional media placements across clients during my tenure.
- Managed a diverse portfolio of six clients in disability advocacy, multicultural brand identity, and labor representation, including industry leaders like WarnerBrothers, The 15 Percent Pledge Campaign, Patriotic Millionaires, ANCOR, and MTV.
- Collaborated with internal stakeholders to formulate effective client publicity strategies, resulting in a radio broadcast reaching 250K listeners and a 14% increase in WorkMoney's social following on Twitter.
Content & Public Affairs Intern
Information Tech Industry Council
Remote
01.2021 - 08.2021
- Distributed bi-weekly newsletters to a network of 80 member companies, including industry leaders such as Google, Accenture, MasterCard, Twitter, and Microsoft. Achieved a notable 32% increase in email engagement rates during my internship
- Produced and scripted 3 podcasts on diversity and inclusion in the tech sector, highlighted by the 2021 Black History Month podcast featuring James Hayes of Tenable. The podcast garnered 15,000+ listens on platforms like Apple Podcasts, Spotify, and Politico.
- Crafted 6+ press statements and managed a content calendar of over 50+ posts via Hootsuite and Tweetdeck, leading to a 20% increase in follower engagement rates on Twitter from spring to summer of 2021.
Senate Communications Intern
Office Of Senator Elizabeth Warren
Washington DC
01.2020 - 05.2020
- Conducted 10+ engaging tours of the U.S. Capitol, managed and documented 1,000+ daily constituent phone calls, and organized constituent letters. These experiences deepened my understanding of the interaction between congressional leaders and constituents
- Collaborated with a team of three interns and legislative staff to research support options for Massachusetts residents dealing with drug addiction, with a focus on cognitive behavioral therapy. Produced 22+ concise memos in response to daily news coverage and research findings on this subject
Education
Bachelor of Arts - Communications, Law, Economics, & Government
American University
Washington, DCSkills
- Adobe Creative Suite, G-Suite, Microsoft Office Suite, Meltwater, Muckrack, Cision, SPSS, Wix, Mail-Merge, Salesforce, Swoogo, Google Analytics, Sprout Social, Slack, Midjourney AI, Chat-GPT, Playlist Curation
- CANVA, Tweetdeck, Hootsuite, Instagram, copy-editing, Twitter, TikTok, Talent management & Public Relations, Content Creation, Campaign Building & Brand Activation, Data-Driven Storytelling, Editorial Strategy, A&R
Timeline
Independent Consultant & Founder
The 11th House Collective
01.2025 - Current
Strategic Partnerships Manager
The Full Circle Strategy
10.2023 - Current
Social Impact Associate
MTV Entertainment
10.2022 - 10.2023
Senior Coordinator of Content & Communications
United States Chamber Of Commerce Foundation
05.2022 - 11.2022
Corporate Social Responsibility Intern
Warner Bros. Discovery
01.2022 - 05.2022
Luxury Brand Marketing Intern
Nike Communications Inc.
08.2021 - 12.2021
Strategic Campaigns Intern
BerlinRosen
05.2021 - 08.2021
Content & Public Affairs Intern
Information Tech Industry Council
01.2021 - 08.2021
Senate Communications Intern
Office Of Senator Elizabeth Warren
01.2020 - 05.2020
Bachelor of Arts - Communications, Law, Economics, & Government
American University