Hi, I’m
Cyndi Ferreira
Clark,NJ
Overview
22
years of professional experience
Work History
Medtronic Patient Monitoring, USA
Principal Monitoring Clinical Account Executive
01.2021 - Current
Job overview
- Consistently exceeded sales targets with five consecutive years of outperforming goals
- Increased market share by achieving 109% over plan in competitive pulse oximetry sensor usage across two major IDN’s
- Spearheaded a successful competitive conversion at AHS Morristown’s 50 ICU Philips sockets and a systemwide third-party conversion for RWJBH
- Secured and standardized seven Vital Sync Remote Monitoring System installations within a leading IDN, paving the way for ongoing growth and standardization
- Played a pivotal role in the FY23 RespArray new product launch, from content development to delivery
- Collaborated with engineering teams on OxyMax2 Cable development and contributed to marketing collateral for GE Apex Pro
- Led the Clinical Pillar for the FY24 Commercial Leadership Council, influencing organizational strategy and sales team enablement
- Received Pacesetter Award (2020, 2021, 2022, 2023, 2024)
- Directed National Training initiatives including NICU Patient Monitoring education and bilingual competitive training for Latin American Markets
- Authored Medtronic blog highlighting neonatal oxygenation protocols
Medtronic Patient Monitoring, USA
Principal Clinical Product Specialist
01.2015 - 01.2021
Job overview
- Delivered consultative clinical sales support to advance market penetration and enhance patient safety with Pulse oximetry, Capnography, and Remote Monitoring technologies
- Consistently exceeded quotas: FY19 (106%), FY20 (119%), FY21 (127%), FY22 (106%), FY23 (102%), FY24 (102%)
- Clinically led a $6.8M University Hospital conversion with a new whole-house Capnography Program
- Secured $150K/year consumable gains through a competitive conversion at RWJ Somerset
- Achieved a $185K/year consumable growth with a hospital-wide conversion at Palisade General Hospital
- Served as Clinical Lead for Project Gotham, coordinating remote installations for COVID-19 pop-up hospitals in NY and NJ with ‘at least 4 lives saved in less than 48 hours’ at the Javits Convention Center
- Successfully transitioned sales and clinical teams to a virtual selling environment during the pandemic
Medtronic Patient Monitoring, USA
Advanced Care Area Specialist
01.2008 - 01.2015
Job overview
- Supported advanced technologies including INVOS, BIS, Nellcor, LiDCO, and Oridion
- Spearheaded the testing and adoption of the Congenital Heart STS database, increasing market penetration of INVOS cerebral/somatic oximetry
- Trained field teams on emerging technologies, ensuring successful adoption and implementation
Saint Barnabas Medical CenterLivingston, USA
Registered Nurse
01.2003 - 01.2010
Job overview
- Specialized in neonatal and pediatric critical care, focusing on respiratory care and renal dysfunction
- Served as the Charge Nurse for a 16-bed step-down unit and led the NICU Graduate Parent Education Class
- Awarded March of Dimes ‘Nurse of the Northeast’ (2009)
Bayada NursesMorris Plains, USA
Home Care Nurse
01.2006 - 01.2009
Job overview
- Provided care for chronically ill children requiring respiratory support
- Conducted wellness assessments and counseling for new parents in underserved areas
Summary
I'm an established Medical Device Sales Executive with Clinical management experience pursuing a full-time role that presents professional challenges and leverages my strong presentation and interpersonal skills and my clinical and problem-solving expertise. I am skilled in assessing field team educational needs and empowering them with the knowledge required to understand customers clinical needs and provide solutions that fit their facility landscape. Demonstrate strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop my professional skills. I bring a positive attitude and commitment to continuous learning and growth.
Timeline
Principal Monitoring Clinical Account Executive
Medtronic Patient Monitoring
01.2021 - Current
Principal Clinical Product Specialist
Medtronic Patient Monitoring
01.2015 - 01.2021
Advanced Care Area Specialist
Medtronic Patient Monitoring
01.2008 - 01.2015
Home Care Nurse
Bayada Nurses
01.2006 - 01.2009
Registered Nurse
Saint Barnabas Medical Center
01.2003 - 01.2010
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