Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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CYNTHIA EL MORTADA

New York,USA

Summary

Innovative founder with background in launching successful startups across diverse sectors. Founder and CEO of Aventurine Retreats / Wellness by C, specializing in transformative retreats and neuroscience-backed coaching. Expert in strategic business development and cross-cultural communication. I excel in stress regulation, preventing burnout, and workshop facilitation, driving impactful wellness initiatives that enhance emotional well-being and foster healthy aging.

Overview

13
13
years of professional experience

Work History

Founder & Health and Wellness Coach

Wellness by C
New York, USA
11.2023 - Current
  • Company Overview: A global wellness brand helping individuals and organizations thrive through transformative retreats, neuroscience-backed coaching, and mindful leadership programs. Website: wellnessbyc.com
  • Designed and facilitated global retreats and wellness programs in Italy, Greece, Costa Rica, and the U.S., blending mindfulness, science, and local culture.
  • Coached private and group clients on habit change, stress management, emotional well-being, and healthy aging.
  • Developed partnerships with business schools, wellness centers, and corporate clients for workshops and speaking engagements.
  • Promoted wellness education through online content, public talks, and community-based initiatives.
  • Built and scaled the brand’s digital presence and client network, leading all business development efforts.
  • A global wellness brand helping individuals and organizations thrive through transformative retreats, neuroscience-backed coaching, and mindful leadership programs. Website: wellnessbyc.com

Licensed Real Estate Agent

Douglas Elliman
New York, USA
07.2022 - 04.2024
  • Developed client acquisition strategies in a competitive market while maintaining high standards of personalized service and negotiation.
  • Applied entrepreneurial skills to expand client portfolio and drive revenue growth.

Managing Director – Marketing & Strategy

Solisinvest
New York, USA
11.2018 - 06.2021
  • Company Overview: An international investment and lifestyle company.
  • Led brand positioning, campaign development, and market growth strategies for an international investment and lifestyle company.
  • Oversaw partnerships, workshops, and content creation focused on impact-driven business initiatives.
  • An international investment and lifestyle company.

Business Development Consultant

Freelance
Madrid, Spain
06.2012 - 08.2018
  • Spearheaded market entry and growth strategies for startups and SMEs across Europe and MENA.
  • Led sales and marketing campaigns, product launches, and cross-functional team collaborations.

Education

Mindfulness-Based Stress Reduction (MBSR) -

Brown University
01.2024

Health & Wellness Coaching Certification -

Georgetown University
01.2024

Health & Wellness Lifestyle Medicine -

Harvard Medical School
01.2023

MA in Public Policy & International Affairs -

American University of Beirut
01.2018

MBA in Business Administration -

IE Business School
01.2008

BA in Advertising & Public Relations -

Lebanese University
01.2003

Skills

  • Strategic Business Development & Leadership
  • Strategic planning
  • Brand management
  • Health & Wellness Coaching (NBC-HWC)
  • Mindfulness-Based Stress Reduction (MBSR)
  • Corporate & Executive Well-being Programs
  • Workshop & Retreat Facilitation
  • Cross-Cultural Communication
  • Wellness Program Design & Evaluation
  • Client Engagement & Experience Strategy
  • Public Speaking & Storytelling

Languages

  • Arabic, Native
  • English, Fluent
  • Spanish, Advanced
  • French, Intermediate
  • Italian, Basic

Timeline

Founder & Health and Wellness Coach

Wellness by C
11.2023 - Current

Licensed Real Estate Agent

Douglas Elliman
07.2022 - 04.2024

Managing Director – Marketing & Strategy

Solisinvest
11.2018 - 06.2021

Business Development Consultant

Freelance
06.2012 - 08.2018

Mindfulness-Based Stress Reduction (MBSR) -

Brown University

Health & Wellness Coaching Certification -

Georgetown University

Health & Wellness Lifestyle Medicine -

Harvard Medical School

MA in Public Policy & International Affairs -

American University of Beirut

MBA in Business Administration -

IE Business School

BA in Advertising & Public Relations -

Lebanese University