Cynthia Washington

Wella Company

Calabasas, CA

07.2014 - 02.2023

Completed 25 in person/virtual weekly sales presentations to potential and existing customers.
Exceeded revenue projections and growth targets by planning and coordinating beauty product sales through consumption
Developed and deployed effective strategies for growing territory sales.
Attended special events, conferences and trade shows to represent company, showcase offerings and bring in new customers.
Kept relationships with customers positive and open by reaching out regularly to check on needs and offer solutions.
Coached, developed and motivated team to achieve revenue goals.
Directed and coordinated products, services and sales activities.
Supported sales team members to drive growth and development.
Established ambitious goals for employees to promote achievement and surpass business targets.
Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Oversaw regional and local sales managers and staff.
Developed and significantly grew assigned territory 5% within first year.
Coordinated Daily Field Reports (DFRs) and distributed to clients.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Resolved customer complaints regarding sales and service.
Joint Business Planning with 30 District Managers across 5 states, MI, OH, PA, KY, IN per year