Jamara Wakefield
Newark,NJ
Summary
Results-oriented Digital Content Producer and Certified Project Manager eager to leverage remarkable sales skills and 7 years' experience to take on new position with long-term career-advancement potential. Offering first-rate abilities in planning, prioritizing and executing sale strategies. Well-coordinated and adaptable professional with resilient and driven nature.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Content Marketing Manager & Producer
WBGO JAZZ 88.3
Newark, NJ
10.2021 - Current
- Create and post relevant and engaging text, audio, and video content for WBGO.org and our various digital platforms including social media accounts and portals e.g., Spotify and YouTube, as instructed
- Manage the accuracy, quality, timeliness, and flow of content on WBGO.org via CMS
- Produce audio and video content for the website and social media as instructed by DMC
- Maintain regular communication with staff and management, attend scheduled meetings, provide staff support, perform data analysis, and report the daily, weekly, and monthly activity, in cooperation with our leadership team
- Lead the strategic development and dissemination of engaging multimedia content across WBGO.org and digital platforms, aligning closely with marketing objectives
- Direct content creation processes, ensuring alignment with brand messaging and audience engagement goals
- Utilize CMS to maintain content accuracy, quality, and timeliness on WBGO.org, driving traffic and audience growth
- Oversee the operational efficiency of studio equipment, guaranteeing broadcast quality for live and recorded programs
- Collaborate with content creators to develop innovative programming concepts and promotional strategies
- Spearhead the creation of multimedia assets, including videos, podcasts, and graphics, to enhance brand visibility and engagement
- Drive forward-thinking initiatives to optimize content delivery methods and audience reach
- Foster collaboration with internal teams to leverage storytelling opportunities around key marketing campaigns and initiatives
- Develop and execute content promotion strategies, leveraging social media platforms to maximize audience engagement and brand awareness
- Analyze performance metrics to measure the effectiveness of marketing initiatives and identify areas for optimization
- Lead cross-functional teams in executing marketing projects within established timelines and budgets
- Cultivate partnerships with industry experts and influencers to enhance content credibility and reach.
- Managed multiple projects simultaneously while ensuring timely delivery of all deliverables.
- Monitored industry trends and best practices in order to stay ahead of competitors.
- Ensured compliance with applicable laws related to digital marketing activities.
- Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
Digital Content Producer & Audio Production
Freelance Remote
03.2018 - Current
- Develop and produce compelling digital content for online platforms, including social media, websites, and streaming services
- Conceptualize and execute multimedia projects, including videos, podcasts, and audiograms, from inception to completion
- Collaborate with team members to brainstorm content ideas and contribute innovative concepts for audience engagement
- Manage all aspects of audio production, including recording, editing, mixing, and mastering, to ensure high-quality sound output
- Coordinate with talent, guests, and contributors to schedule recordings and interviews, both in-studio and remotely
- Conduct thorough research and fact-checking to ensure the accuracy and credibility of the content
- Optimize content for SEO and audience reach, incorporating relevant keywords and metadata as needed
- Stay updated on industry trends and best practices in digital content creation and audio production, and implement new techniques as appropriate
- Adhere to project timelines and budgets, prioritizing tasks effectively to meet deadlines
- Provide technical support and troubleshooting assistance as needed during live recordings and broadcasts.
- Collaborated with internal teams on multimedia projects to ensure consistency of brand messaging across all channels.
- Planned and executed live streaming events using a variety of platforms.
- Directed live broadcasts, films and recordings or non-broadcast programming for public entertainment or education.
Social Media Director
Various
09.2016 - Current
- As a freelance Social Media Manager and Director catering to esteemed clientele including Congress, A-list celebrities, and influencers with extensive follower bases exceeding a million, I orchestrate strategic and impactful online presences tailored to each client's unique brand and objectives
- Drawing on a wealth of experience in navigating the intricacies of high-profile digital landscapes, I oversee comprehensive social media strategies designed to maximize engagement, reach, and influence
- From crafting compelling content calendars to executing data-driven campaigns, I leverage cutting-edge tools and insights to elevate client visibility and resonance across multiple platforms
- My role extends beyond mere content creation; I serve as a trusted advisor, collaborating closely with clients to align social media efforts with overarching brand strategies and key messaging
- Whether it's cultivating authentic audience interactions, coordinating high-profile partnerships, or managing crisis communications with finesse and discretion, I ensure that every aspect of the digital presence reflects the client's values and aspirations
- In an ever-evolving digital landscape, I remain vigilant, staying abreast of emerging trends and platform updates to capitalize on new opportunities for growth and engagement
- With a keen eye for detail and a commitment to excellence, I navigate the complexities of social media management with poise and agility, delivering unparalleled results for clients who demand nothing but the best.
- Analyzed data from multiple sources to measure the performance of campaigns and identify areas of improvement.
- Monitored online conversations and engagement on social media accounts by responding promptly to user comments and messages.
- Provided training sessions for team members on how to use different features of popular social networking sites like Twitter or Instagram effectively.
- Set up tracking tools to measure ROI from various activities done using different platforms.
- Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.
Associate Producer
Michelangelo Signorile Show SiriusXM Progress
New York, NY
04.2022 - 08.2023
- Meticulously screen listener phone calls during the show
- Run a live studio board with many in-show production elements, guests, and callers
- Pitch topics, guests, and news stories to the show's host in the pre-production planning process
- Assist in preparing for shows with in-depth guest and topic research
- Assist with outreach to book guests including government officials, members of Congress, activists, experts, authors, and other relevant guests
- Identify newsworthy and captivating show content and edit audio to create on-air promos and audiograms for our PR team and for use on social media
- Edit newsworthy audio clips in pre-production for on-air use
- Monitor and post engaging show-related content on the show and channel's social media
- Work in a fast-paced, live environment with active deadlines
- Keep detailed logs of shows for producer's records
- Work with ancillary groups and teams to support the show, including sales, marketing, PR, podcasting, and others.
- Monitored progress of each project throughout the production process.
- Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
Education
Master of Business Administration - Applied Business Analytics
William Paterson University
01.2026
Master of Fine Arts in Creative Writing -
Pratt Institute
Brooklyn, NY05-2018
Master of Arts - Performance Studies
Tisch School of the Arts | New York University
05-2015
Bachelor of Honors in English -
The New School | Schools of Public Engagement
01.2014
Documentary Photography & Film Workshop -
The New England School of Photography
01.2001
Skills
- Database Management
- Content Management
- Adobe Suite
- FinalCutPro4
- ProTools
- DaVinci
- Mac/PC
- Microsoft Office Suite
- SEO proficiency
- Marketing automation
- Data Analytics
- Campaign Development
- Client Relationship Management
Certification
- Fundamentals of Project Planning and Management
- Brand Management: Aligning Business, Brand & Behaviour
- Generative AI
- Social Media Marketing
Locations
- New Jersey
- New York
Podcasts & Shows Produced
- Bright Moments
- There's Sumter About It
- Art of the Story
- Black House Black Joy
- Making Black America PBS/WBGO
- Start Small, Dream Big: Milken Institute
- Audiobooks: FIREPOWER - written by Paul Lockhardt
- GOOD NIGHT OWL written by Greg Pizzoli
- JAMES MADISON - written by Jay Cost
- THE RULE OF LAWS - written by Fernanda Pirie
Timeline
Associate Producer
Michelangelo Signorile Show SiriusXM Progress
04.2022 - 08.2023
Digital Content Marketing Manager & Producer
WBGO JAZZ 88.3
10.2021 - Current
Digital Content Producer & Audio Production
Freelance Remote
03.2018 - Current
Social Media Director
Various
09.2016 - Current
Master of Business Administration - Applied Business Analytics
William Paterson University
Master of Fine Arts in Creative Writing -
Pratt Institute
Master of Arts - Performance Studies
Tisch School of the Arts | New York University
Bachelor of Honors in English -
The New School | Schools of Public Engagement
Documentary Photography & Film Workshop -
The New England School of Photography