Dahud Elmashni
Pleasanton,CA
Summary
A successful Sales Director and Brand Development professional with over 25 years experience. I am a highly driven individual who prides himself on attaining and often times exceeding goals. The ability to positively communicate, interact and motivate people is the foundation and common denominator of my life's accomplishments
Overview
18
18
years of professional experience
Work History
Regional Sales Director
Coastal Pacific Wine & Spirits
Bay Area, CA
01.2017 - Current
- Responsible for all sales results and business development for 14 sales consultants and 6 managers
- Monitor performance of sales team
- Provide accurate forecast for month end goals
- Manage supplier relations and execution of supplier goals
- Coach Sales Consultants to help develop and fine tune their skill set
- Work with Managers to reinforce teamwork and company culture
- Develop and implement Strategic Engagement programs to increase sales and distribution
- Manage annual expenses / tactical and sample budgets for the region
- Analyze and disseminate sales and gross profit data on a daily and weekly basis
Area Manager
Coastal Pacific Wine & Spirits
San Jose, CA
03.2013 - 12.2017
- Managed all sales aspects and goals for 4 Sales Consultants
- Worked closely with Sales Consultants to implement a sales process to effectively manage their time in the field and provide the highest level of customer service
- Provided team with daily and weekly updates and ran team meetings to review and prioritize goals
- Created strategies that enabled my team to improve their capabilities and execute their goals
- Partnered with suppliers to deliver a cohesive brand message
Hotel & Resorts Director
Coastal Pacific Wine & Spirits
Bay Area, CA
11.2007 - 02.2013
- Responsible for Client relations and sales development at multiple high-profile properties
- Partnered with suppliers and the trade development team to ensure all priorities and growth goals were aligned.
- Worked closely with the property management team to develop effective beverage plans across all outlets.
- Conducted staff training.
- Organized all aspects of brand participation in special events
Education
General
College of San Mateo
Skills
- Sales forecasting
- Data analysis
- Supplier management
- Strategic planning
- Performance monitoring
- Sales training
- Conflict resolution
- Effective communication
- Interpersonal skills
- New hire onboarding
- Active listening
- Presentation skills
- Problem-solving abilities
- Staff training
- Team motivation
- Brand promotion
- Fluent in Portuguese and Spanish
Accomplishments
- 2016 On Premise Team of the Year / Area Manager
- 2011 Reserve Team Specialist / Hotel Director of the Year
- 2007 On Premise Sales Consultant of the Year
Timeline
Regional Sales Director
Coastal Pacific Wine & Spirits
01.2017 - Current
Area Manager
Coastal Pacific Wine & Spirits
03.2013 - 12.2017
Hotel & Resorts Director
Coastal Pacific Wine & Spirits
11.2007 - 02.2013
General
College of San Mateo
Similar Profiles
Noah CalderonNoah Calderon
Area Manager at Costal Pacific Wine & SpiritsArea Manager at Costal Pacific Wine & Spirits
Patrick MoriartyPatrick Moriarty
Coastal-Pacific Wine and Spirits, Chains Sales Consultant at Coastal-Pacific Wine and SpiritsCoastal-Pacific Wine and Spirits, Chains Sales Consultant at Coastal-Pacific Wine and Spirits
FRANCES RISSERFRANCES RISSER
On Premise Sales Director at Coastal Pacific Wine And SpiritsOn Premise Sales Director at Coastal Pacific Wine And Spirits
M P Sarath KumarM P Sarath Kumar
AI ENGINEER - INTERN at DAST CONSULTING SERVICESAI ENGINEER - INTERN at DAST CONSULTING SERVICES
Colin McIntyreColin McIntyre
Freelance Business Consultant at Self EmployedFreelance Business Consultant at Self Employed