Dynamic sales leader with expertise in team performance enhancement, achieving a 36% revenue growth at BioPet Laboratories and 28% revenue growth at Rent.
Overview
15
15
years of professional experience
Work History
Regional Sales Director
BioPet Laboratories
04.2024 - Current
Lead a team of five sales executives across the Sun Belt (Georgia, Alabama, Mississippi, Louisiana and Texas)
Responsible for driving revenue in my region, motivating and maximizing the potential of the SEs on my team
Report directly to National Director of Sales
Grew revenue 36% year over year
Regional Solutions Specialist
Rent.
01.2023 - 04.2024
Lead a team of 10 sales executives (inside and outside sales) pitching multifamily digital marketing and advertising solutions, as well as internet listing services (ILS) to C-suite executives
Partnered and worked alongside a top performing team among 25 districts at the company across the country, including three SEs in the top 25 in revenue generated for the company of more than 200 sales executives
Grew total revenue of my team 28% year over year
(151% to goal)
Sr. Brand Partnerships Manager
iHeartMedia
08.2021 - 01.2023
Managed a team of 6-10 brand partnership account executives from onboarding and training through building books of business
Prospected, evaluated and delivered marketing and advertising solutions for clients primarily in, but also outside the Atlanta territory
Maximized iHeart's suite of broadcast and digital tools, as well as in-person events to meet clients' KPIs and recommend new opportunities for growth
Grew campaigns from a test phase through the go-to-market phase
Sr. Digital Media Consultant
Vivial Media
11.2020 - 08.2021
Managed entire sales cycle, prospecting, presenting and closing small business owners, delivering Vivial's digital marketing solutions
Utilized CRM and other SaaS tools to manage client/prospect interaction
Worked with account managers to evaluate and recommend new solutions for existing clients
VP, Business Development
Welcomemat Services
11.2019 - 11.2020
Solely responsible for the digital sales efforts within WMS
Oversaw direct, partner and channel sales for WMS martech SaaS platform
Implemented revenue and pipeline forecasting through CRM and other tools
Partnered with national and regional brands to deliver print and digital new mover marketing strategies to drive growth
Recruited, hired, trained and developed account executives
Business Development Executive
Vehicle Media
02.2019 - 11.2019
Prospected clients from personal network, cold leads, warm leads etc
Utilized CRM and other SaaS tools to manage client/prospect interaction
Sold VM's services-web design, branding, graphic design, print production, SEO, social media content management, etc
Worked closely with VP of Sales and company principals to develop new streams of revenue and explore new service options
Advertising Sales Executive
Exponation
08.2015 - 01.2019
Individually responsible for the sale of all advertising on all platforms for Exponation's six annual trade shows, along with its two multimedia sites and numerous weekly, bi-weekly and monthly newsletters
Met annual personal revenue growth goals of 20% in sales volume
Prospected, researched and consulted with clients on best advertising practices to meet their goals and fit their budget
Utilized CRM to manage clients, leads and prospects
Developed innovative revenue streams across all platforms to better meet client needs and company goals
Marketing & Communication Manager
Hencar Productions
03.2015 - 02.2017
Managed, created, and distributed all marketing and communication materials for Atlanta-based startup video production company
Built and designed company image from the ground up (graphics, colors, tone, etc.)
Handled all aspects of social media for the company (Facebook, Twitter, Instagram, LinkedIn, Google+, etc.)
Strategized, created and executed social media campaigns for multiple clients
Developed integrated communication campaigns (public relations, social media, email and content marketing, etc.)
Communications Technician
Cobb County School District
09.2014 - 03.2015
Actively involved in all aspects of media relations for the second largest school district in Georgia and 24th largest in the U.S
(114 schools, 110,000+ students)
Created, managed and distributed graphic branding elements for the district and its individual schools
Managed district social media accounts (Facebook, Twitter, District Blog, etc.)
Recruited and trained school PR reps to assist in media and public relations at the local school level
Video Journalist
Cable News Network
04.2011 - 02.2014
Coordinated with talent, producers, studio operators and technical staff to produce daily live television broadcasts
Researched, pitched and helped produce stories and packages through the Inside Pitch program
Oversaw writing, layout and design of weekly newspaper
Served as fill-in Associate Producer on HLN's Morning Express and Nancy Grace, writing and producing content, as well as managing social media accounts
Editor-in-Chief
Berry College
12.2009 - 12.2010
Hired campus newspaper editorial board and general staff
Managed weekly editorial board (15 members) and general staff meetings
Oversaw writing, layout and design of weekly newspaper
Acted as liaison between the student body and college administration
Education
Bachelor of Arts - Communication, Journalism, Government
Berry College
Rome, Georgia
12.2010
Skills
Proficiency in multiple CRMs (Salesforce, HubSpot, etc)
B2B sales
Lead generation
Outbound Sales
Data Analysis
Full Sales Cycle Management
Sales Forecasting
Challenger Sales Methodology
Sales Team Development
Sales Training
Strategic planning
Forecasting skills
Sales presentations
Sales training
Territory management
Staff development
Accomplishments
Dean's List in 2010
Selected for Who's Who Among America's College Students in 2009 and 2010
President's Club Award Winner (Rent.) 2023
Phone
cell, 770-377-7884
Affiliations
Gigging pianist in several local bands
Active in community and local church
Timeline
Regional Sales Director
BioPet Laboratories
04.2024 - Current
Regional Solutions Specialist
Rent.
01.2023 - 04.2024
Sr. Brand Partnerships Manager
iHeartMedia
08.2021 - 01.2023
Sr. Digital Media Consultant
Vivial Media
11.2020 - 08.2021
VP, Business Development
Welcomemat Services
11.2019 - 11.2020
Business Development Executive
Vehicle Media
02.2019 - 11.2019
Advertising Sales Executive
Exponation
08.2015 - 01.2019
Marketing & Communication Manager
Hencar Productions
03.2015 - 02.2017
Communications Technician
Cobb County School District
09.2014 - 03.2015
Video Journalist
Cable News Network
04.2011 - 02.2014
Editor-in-Chief
Berry College
12.2009 - 12.2010
Bachelor of Arts - Communication, Journalism, Government
Berry College
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