Daisy Chen

• Company Overview: Durable Consumer Goods Division
• Developed and executed growth strategies for key merchants in the jewelry & gold sector, driving an 88% MoM sales increase and GMV exceeding RMB 16M.
• Conducted SQL- and Excel-based performance analysis; built automated dashboards to track GMV, conversion rates, and operational KPIs, improving team efficiency by 25%.
• Facilitated merchant–influencer collaborations during the 618 campaign, coordinating 30+ partnerships that generated RMB 200M+ GMV.
• Designed and implemented a low-budget cold-start strategy for new jewelry merchants, enabling accounts with zero followers to achieve RMB 300K GMV in their first livestream.
• Durable Consumer Goods Division

• Company Overview: Chronic Disease Prevention Department
• Compiled, cleaned, and verified cardiovascular disease incidence and mortality datasets from district-level centers across Zhejiang Province, ensuring accuracy for provincial reporting.
• Cleaned and standardized 27,000+ adolescent health survey entries in R, building logic checks to detect and correct variable errors.
• Conducted regression and SEM analyses on dietary behaviors and weight perception; created visualizations and reports that informed targeted intervention strategies.
• Designed health education materials to support community outreach on chronic disease prevention.
• Chronic Disease Prevention Department

• Captured Gen Z user profiles and behavioral patterns through mixed-method research (surveys, interviews, and data analysis), producing insights to guide marketing strategy.
• Designed and conducted 10 in-depth interviews and collected 343 valid survey responses, uncovering trends in content preferences, brand awareness, and engagement drivers.
• Utilized SQL and Excel to analyze TikTok, Twitter, and Instagram ad campaign metrics (likes, comments, shares); performed trend and attribution analysis with visual dashboards and 2 detailed reports.
• Proposed actionable strategies—including celebrity collaborations, KOL expansion, differentiated product positioning, and TikTok channel optimization—which were adopted and praised by the team.

• Recruited 100+ participants through schools, museums, social media, and partner channels; compiled experimental datasets for analysis.
• Managed the lab’s official Instagram account, publishing 10+ posts that increased follower base and raised engagement metrics.
• Maintained long-term collaboration with 300+ participants, coordinating scheduling via Excel and improving retention rate by 25%.
• Supported multiple projects (e.g., Children’s Occupational Interests, Decision-Making Transparency), leading a quantitative survey and processing 500+ experimental records.

Redesigned experimental tasks and surveys, increasing completion rate from 65% to 87% through UI enhancements.

Coded and analyzed over 400 video segments using Datavyu; utilized R and Excel for data processing, error identification, and visualization creation.

Standardized data management with REDCap platform, enhancing accuracy and improving cross-team coordination efficiency by 35%.