DAISY YU

• Transitioned brand from a showroom contract to in-house wholesale

• Responsible for managing women’s evening wear, cocktail and bridal business (annual sell-in $5M) for the Americas
• Led all areas of day-to-day client management with the assistance of an London based Sales Assistant
• Created & executed overall strategy through in-depth analysis of distribution, market share and OTBs
• Nurtured and prioritized partnerships with 4 key department store retailers and +25 specialty accounts including bridal.
• Hosted Americas buyers in Paris, Barcelona & NYC for market, presented collections, strategized assortments, and negotiated final orders
• Worked in tandem with HQ to review sales results, merchandising requests, seasonal budgets, and shipments
• Traveled extensively for trunk shows (RTW & Bridal) and conducted product knowledge clinics in department store and specialty store accounts

• Acting ALAIA wholesale director for maternity leave cover
• Wholesale consultant for luxury, bridal and emerging brands including Chloe (all product categories), Danielle Frankel (bridal), Alejandra Alonso Rojas (RTW), DUNDAS (RTW), and Paloma Barcelo (Footwear)

• Managed global unisex RTW and ACC business (annual sell- in $10M)
• Oversaw two NY based account executives and wholesale interns
• Acted as interim AR manager and successfully confirmed pre-pay deposits of 30-50% at order confirmation for 16 clients
• Organized NYC and Paris sales campaigns
• Boosted by client spend by 20-35% per season (based on LY) for targeted accounts
• Coordinated annual sample sale, generating $100K in 3 days
• Managed MONSE eCommerce site and Farfetch.com including retail buying, order fulfillment, copy writing, styling and design

• Managed RTW and ACC business for the Americas, including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Hudson's Bay and +30 specialty accounts (annual sell-in $7M)
• Recruited 16 new specialty store doors within year one, generating $520K in annual sales
• Negotiated and project managed shop concepts at Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman
• Oversaw DSA network at 4 Neiman Marcus locations and 5 Saks Fifth Avenue locations
• Organized New York & Paris sales campaigns
• Performed wholesale activities including designer appearances, trunk shows, PK clinics, and Conclave
• Supported the Roland Mouret boutique for VIC events
• Directed retail buys and monitored stock levels in conjunction with wholesale inventory to create omni channel efficiency.

• Managed wholesale business for RTW, handbags, soft accessories and semi-precious jewelry (annual sell-in $7M)
• Prepared top line strategy, business plans and seasonal forecasts for all product categories
• Collaborated closely with the Global Collection Director to manage progression of product lines and capsule collections for the Americas market
• Organized all aspects of pre-collection NY sales campaigns
• Oversaw a network of freelance visual merchandisers, sales persons, interns, DSAs, and a Sales Assistant.

• Assisted in managing RTW business, reporting to Wholesale Director
• Mobilized a network of 6 DSAs & 8 SIS locations
• Responsible for entire order process: Data entry of bulk orders in SAP, confirming production, EDI reconciliation, monitoring fill rates, discounts, extensions, air requests and final recap of shipments

• Executed seasonal by door plans for major department stores
• Assisted Mens Sales Manager in all aspects of wholesale account management