Dakota Morrison
Orchard Park,NY
Summary
Dynamic retail activation specialist with proven success at Greenhouse Agency, leveraging strong negotiation and analysis skills to enhance brand visibility and market share. Expert in merchandising and inventory management, consistently achieving high-traffic display opportunities and maintaining compliance with corporate standards. Committed to delivering exceptional customer service and driving sales growth.
Overview
5
5
years of professional experience
Work History
Retail Activation Specialist
Greenhouse Agency
Buffalo, NY
07.2024 - 07.2025
- Sell and merchandise incremental cases on displays to grow retail floor space.
- Execute new displays to gain market share and brand availability in outlets.
- Maintain displays between 28 large store accounts and 45 small store accounts.
- Gain new facings for assigned brands to grow market share, and case volume.
- Execute POS to increase brand visibility and impressions in accounts.
- Visit accounts to merchandise cases and grow distribution via incremental displays.
- Obtain "high-traffic" display opportunities, and maintain brand merchandising standards throughout account(s).
Lab Assistant
Steuben Foods
Elma, NY
04.2024 - 07.2024
- Responsible for the performance of chemical pH tests, and the recognition of product degradation in finished products and sample plans. Assures that records, logs, and data are in compliance with associated regulatory and company requirements.
- Prepares agar media, agar controls, plating controls, and the addition of reagents to agar media. Assures that records, logs, and data are in compliance with associated regulatory and company requirements.
- Effectively communicates out-of-specification results of testing, evaluation, or observation to appropriate company personnel to generate a reaction to out-of-compliance conditions and prevent or minimize losses.
- Conducted quality checks on experimental data for accuracy
Sales Merchandiser
Coca-Cola Beverages Northeast
Buffalo, NY
12.2023 - 04.2024
- Conducted regular store visits to evaluate merchandising standards and ensure compliance with corporate guidelines.
- Developed strong working relationships with store managers and other key personnel.
- Managed inventory levels across multiple stores ensuring appropriate stock levels at all times.
- Monitored competitor activity to identify potential threats or opportunities in the marketplace.
- Ensured accurate implementation of planograms throughout assigned territory.
Team Member
Target
Orchard Park, NY
05.2021 - 12.2023
- Organized inventory within the coolers to ensure efficient access and rotation.
- Maintained cleanliness and sanitation of freezer area following health protocols.
- Stocked shelves with merchandise and ensured that items were properly priced and labeled.
- Managed milk inventory to prevent expiration, and ensure product freshness.
- Ordered milk, eggs and produce and maintained backroom stock to prevent expiration
Team Member/Cashier
Tops Friendly Markets
West Seneca, NY
03.2020 - 05.2021
- Assisted customers with product inquiries and store navigation
- Operated cash register and handled customer transactions
- Maintained cleanliness and organization in assigned department
- Provided support to new team members during orientation
- Trained new team members using approved training materials and information.
Education
Associate's degree - Business Administration
ECC
4041 Southwestern Blvd, Orchard Park, NY 1412705.2023
Skills
- Negotiation
- Analysis skills
- Customer service
- B2B sales
- Merchandising
- Communication skills
- Training and development
- Microsoft Office
- Sales
Timeline
Retail Activation Specialist
Greenhouse Agency
07.2024 - 07.2025
Lab Assistant
Steuben Foods
04.2024 - 07.2024
Sales Merchandiser
Coca-Cola Beverages Northeast
12.2023 - 04.2024
Team Member
Target
05.2021 - 12.2023
Team Member/Cashier
Tops Friendly Markets
03.2020 - 05.2021
Associate's degree - Business Administration
ECC
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