Dale Lawrence

• Personally responsible for attracting 40M in production, (30 (+) Realtors)
• Development and implementation of curriculum, and market-driven training solutions for the agents
• Consultant/Real Estate Training and Curriculum Development Expert Saudi Arabia
• Evaluated strengths and weaknesses of candidates through effective screening processes.
• Operated and maintained applicant tracking and candidate management systems.
• Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.

• Review of SREI (Saudi Real Estate Institute) licensing regulations make recommendations and wrote Saudi Arabia’s new Real Estate licensing rules, criteria, and procedures
• Reviewed and made recommendations for current training offerings by SREI;
• Wrote live instructor-led training material, topics, locations criteria, qualification criteria for trainers, frequency, success measurement criteria for trainers, and material
• Restructured/rewrote SREI Training formats for live and online training
• Provided potential outlooks for SREI and the Ministry of Housing, of Recruiting, Training, Curriculum & Coaching / Chief
• Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.

• Increased productivity by over 400% in the worst market in RE history via strategic attraction/recruiting methods and solutions
• Personally responsible for recruiting over 300 productive associates
• Development and implementation of various market-driven training systems
• Development and presentation of market-driven selling skills, tools, and business attraction processes/approaches
• (New, mid-level, experienced, and top producer associates)
• Leadership coaching/management recruiting coaching recruiting solutions Power-up performance coaching)
• Assisted in the development of collateral marketing materials for recruiting
• Development and delivery of weekly teleconference coaching calls (30 minutes every Monday companywide)
• Developed recruiting strategies to identify qualified candidates and build network.

Personally responsible for attracting over 250 real estate agents (4 years)

• Operated and maintained applicant tracking and candidate management systems.
• Developed recruiting strategies to identify qualified candidates and build network.
• Leadership recruiting coaching solutions, retention strategies, and tools
• Development and implementation of curriculum, agent training platforms, materials, and agent coaching

• Recruitment (over 500 agents in 4 years)
• Development/implementation/Management of First Team Success Academy
• Development and implementation of curriculum, agent training platforms, and materials for all agent levels
• Mentored new hires, resulting in stronger staff development and increased productivity.

• Client Attraction and Acquisition (owners of companies)
• Preliminary Leadership Meetings
• Agent Training
• Leadership Coaching
• Creator and CEO of Excel-orator Win-the-Day Coaching & Training
• Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
• Mentored new hires, resulting in stronger staff development and increased productivity.