Dale Piper
Spokane,WA
Summary
Customer-oriented, strategic-thinking sales professional with over 27 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, vendor relations, territory development and revealing customer needs to deliver solutions.
Overview
28
28
years of professional experience
Work History
Regional VP of Sales
Oregon Rocks Wonderful Wine Company
Milton-Freewater, OR
01.2021 - Current
- Responsible for growing and managing accounts for all company distribution, managing regular meetings with wholesale distributors and key accounts.
- Execute a business plan and sales strategy that ensures attainment of corporate sales goals and profitability, including sales initiatives for each brand that the winery and cidery produce. Forecast for each distributor with volume, distribution, and budget goals. Drive aggressive yet sustainable long-term growth.
- Build and maintain relationships with accounts and distributors. Architect and execute a multichannel sales strategy with an emphasis on account relationships and growth.
- Lead aggressive company launches into adjacent markets and product categories.
- Develop growth-oriented and profit-driving seasonal sales programs.
- Working with finance, creating annual sales dept budgets, and hold full sales budget ownership.
- Establish aggressive sales goals and forecasts and continually lead the execution to over-deliver.
- Frequently travel with reps to key accounts and attend industry events and trade shows.
- Ensure go-to-market plans are successfully executed in both physical and digital channels.
- Work with the production team to inform production decisions to support sales strategies.
Regional Key Account Manager
The Odom Corporation
Spokane, WA
10.2017 - 10.2020
- Developed positive rapport with numerous clients to increase loyalty and satisfaction.
- Maximized retailer sales of all products through experience marketing, providing exceptional customer service.
- Communicated with retailers to provide information on promotions and sales.
- Achieved client loyalty through quality, productivity, service and proactive management.
- Facilitated penetration of key accounts via strategic planning.
- Oversaw key accounts to align with individual needs.
Regional Director of on Premise
The Odom Corporation
Spokane, WA
03.2004 - 10.2017
- Managed a team of 3 District Managers with 12 Sales Representatives for Beer, Wine, and Spirit Sales.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Maximized selling effectiveness through coaching, recognition and providing effective feedback.
- Coached and developed direct reports for operation of up to 3 districts.
On Premise Sales Manager
The Odom Corporation
Spokane, WA
06.1996 - 03.2004
- Established positive and effective account relationships through consistent and professional communication with key contacts.
- Evaluated employee progress and compliance while identifying areas for additional coaching by monitoring daily performance.
- Secured sales targets by building successful sales teams, preparing yearly sales and marketing budgets and implementing strategic action plans.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Education
Bachelor of Arts - Business Marketing
Eastern Washington University
Cheney, WA06.1994
Skills
- Account management
- Territory sales
- Promotional planning
- Product and service knowledge
- Service Industry and Beverage Industry knowledge
- Planning and coordination
- Customer needs assessment
- Team building
- Customer service
- Relationship building
- Problem resolution
Accomplishments
- Washington Restaurant Association Sales Person of the Year
- Led team to the Triple Crown Distributor of the Year for Ste Michelle Wine Estates.
- 3 Years of Team winning the MillerCoors Presidents Award.
Affiliations
- Allied Board Member of the Washington Hotel and Restaurant Association.
- Vice President of Wandermere Community Services
- Active in Boy's and Girl's Cub of Spokane, WA
- Rocky Mountain Elk Foundation Member
- Member of Ducks Unlimited
Timeline
Regional VP of Sales
Oregon Rocks Wonderful Wine Company
01.2021 - Current
Regional Key Account Manager
The Odom Corporation
10.2017 - 10.2020
Regional Director of on Premise
The Odom Corporation
03.2004 - 10.2017
On Premise Sales Manager
The Odom Corporation
06.1996 - 03.2004
Bachelor of Arts - Business Marketing
Eastern Washington University
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