Damian (DJ) Von Frank
Tampa,FL
Summary
Results-driven marketing leader with an M.S. in Marketing and over five years of success driving multi-million dollar growth through innovative strategies and AI-powered solutions. Proven track record of leading teams and executing campaigns that exceed targets, including $3.46M in new sales and 14.3% YoY growth as VP of Sales and Marketing. Skilled in strategic planning, digital transformation, and cross-functional leadership across B2B and B2C sectors.
Overview
5
5
years of professional experience
Work History
Vice President of Sales and Marketing
L.O.V.E. Restaurant Group
02.2023 - Current
- Managed a $640K budget to deliver insights on $32M annual sales, surpassing targets by 14%
- Supervised six team members, leading hiring, KPI reporting, and CRM management, while redesigning territories and compensation plans for efficiency
- Designed and executed a sales plan, generating $3.46M in new revenue, reducing discounting by 60%, and improving profitability by 5%
- Led data-driven marketing campaigns merging B2B and B2C strategies, securing $500K in recurring revenue
- Conducted market research and analysis to identify optimal sites for two new locations, aligning with strategic growth and profitability objectives
- Forecasted sales trends, aligned resource allocation with growth objectives, cut budget variances by 10%
- Developed and launched a multi-channel digital marketing strategy, resulting in a 25% increase in online sales within 12 months
Marketing Manager (Contract Role)
Leixir Dental Group
10.2022 - 02.2023
- Led global rebranding, unifying nine (two international) companies, boosting customer acquisition by 40%
- Enhanced customer loyalty by 20%+ through personalized campaigns driven by data analytics
- Built a redesigned company website, boosting organic traffic by 35% and improving user interaction
- Streamlined marketing and branding across platforms, ensuring consistent and impactful brand messaging
Marketing & Communications Manager
BayCare Health Systems
06.2021 - 10.2022
- Managed department-wide marketing budget of $2.5M, leading digital transformation initiatives in healthcare marketing, resulting in 25% growth in online engagement
- Designed and executed integrated digital marketing campaigns, leveraging SEO, social media, and email to boost patient retention by optimizing engagement strategies
- Facilitated the acquisition of $16M+ (record amount) in healthcare grants by driving strategic marketing initiatives and proposal creation
Marketing Specialist
Checkpoint Technologies
03.2020 - 06.2021
- Led B2B tech marketing initiatives, increasing market visibility and securing 12 new enterprise clients in the QA and software testing sector
- Designed and implemented marketing automation workflows for SaaS products, driving a 30% increase in qualified leads and a 25% rise in conversion rates
- Oversaw full-scale marketing efforts, including copywriting, blog creation, campaigns, and partnerships, achieving a 40% increase in brand awareness
Education
Master of Science - Marketing
University of South Florida
Tampa, FL05-2023
Bachelor of Science - Marketing
University of South Florida
Tampa, FL05-2020
Skills
- Client relationship building
- Multi-Channel Marketing
- Resource Allocation
- Marketing Leadership
- Business Development
- Data Analysis & AI
- Financial Management
- Pricing strategy
- Budgeting & Forecasting
- Key account management
- Content Creation
- Data-driven decision making
Accomplishments
- Co-Founded ProFreshional Marketing Agency: Established ProFreshional alongside the CEO of LOVE Restaurant Group to address corporate marketing gaps while leading innovative strategies at LOVE. Managed ProFreshional's overall business health concurrently with VP responsibilities at LOVE, leveraging grassroots marketing techniques to drive engagement and sales.
- AI-Powered Menu Pricing Optimizer: Created and implemented an AI-powered menu pricing system, optimizing prices by analyzing demand elasticity, customer behavior, competitor rates, and COGs. This led to a 12% increase in profit margins while maintaining customer satisfaction.
- "Pandemic Marketing" Methodology: Co-authored and executed the "Pandemic Marketing" strategy, targeting influential customer cohorts with personalized marketing strategies. This drove a 61% increase in catering sales, reduced marketing spend by 20%, and boosted overall revenue by 14%.
- Keynote Speaker & Advocate for Aspire Scholarships (formerly Hide in Plain Sight): Delivered the keynote address at the 2023 Hide in Plain Sight Gala, sharing my journey as the second student ever accepted into the program and the first to achieve a Master’s Degree. Served as a board member and digital marketing advisor from 2020-2023, advocating for educational opportunities for students facing homelessness and adversity.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Vice President of Sales and Marketing
L.O.V.E. Restaurant Group
02.2023 - Current
Marketing Manager (Contract Role)
Leixir Dental Group
10.2022 - 02.2023
Marketing & Communications Manager
BayCare Health Systems
06.2021 - 10.2022
Marketing Specialist
Checkpoint Technologies
03.2020 - 06.2021
Master of Science - Marketing
University of South Florida
Bachelor of Science - Marketing
University of South Florida
Similar Profiles
Jennifer HansenJennifer Hansen
Chief People Officer at L.O.V.E. Restaurant GroupChief People Officer at L.O.V.E. Restaurant Group
Tequila DouglasTequila Douglas
Salon Cosmetologist at L.O.V.E. Ladies of Various ExpectationsSalon Cosmetologist at L.O.V.E. Ladies of Various Expectations
Akia KennedyAkia Kennedy
Business Owner/Operator at Self-L.O.V.E BoutiqueBusiness Owner/Operator at Self-L.O.V.E Boutique