Dan Espinosa
Class Collection Brand Specialist - Alpha
Summary
Results-driven Brand Specialist with a proven record in operational oversight and team management. Expertise in brand education and resource development, leading to enhanced engagement and measurable success.
Overview
9
9
years of professional experience
Work History
Class Collection Brand Specialist - Alpha
Lifetime
05.2025 - Current
- Lead brand certifications, facilitating 3–6 calls per month and onboarding 10 new SGT teams nationwide
- Certified Alpha Strength and Conditioning coaches, contributing to 247 new coaches nationwide
- Developed resource libraries and fostered collaborative learning through the Classes HUB, driving Alpha Strength and Alpha Conditioning to rank #2 and #3 in total brand page views over the past year
- Maintained operational timelines and ensured quality assurance for Alpha Strength and Alpha Conditioning programming
SGT Coach
Life Time
03.2017 - Current
- Utilized extensive coaching expertise from 14 years of group training to cultivate SGT classes achieving peak member engagement for the CO region
- Facilitated high-quality 1:1 training sessions to enhance client fitness levels and elevate coaching proficiency
Alpha Programming Panelist
Life Time
11.2023 - 05.2025
- Managed and upheld operational timelines ensuring timely delivery of programs and resources to all Lifetime clubs
- Facilitated onboarding and development of two programming teams in hybrid roles
- Chosen as programming panelist across both Alpha Strength and Alpha Conditioning concurrently demanding exceptional time management abilities
Education
Bachelor of Science - Kinesiology
California State University, Sacramento
Sacramento, CA12-2016
Skills
- Operational oversight
- Hybrid team management
- Brand standards education
- Brand management
- Effective written communication
- Ability to work autonomously
- Strong time management skills
Timeline
Class Collection Brand Specialist - Alpha
Lifetime
05.2025 - Current
Alpha Programming Panelist
Life Time
11.2023 - 05.2025
SGT Coach
Life Time
03.2017 - Current
Bachelor of Science - Kinesiology
California State University, Sacramento