Dan O'Connell
Albany
Summary
Results-driven advertising professional with a diverse background in pharmaceutical marketing, sales, education, sports media, and communication. Proven success in cultivating strong client relationships and developing compelling marketing materials that resonate with target audiences. Dynamic leader and community builder eager to leverage extensive marketing and sales expertise to drive impact within mission-driven organizations. Committed to delivering innovative solutions that enhance brand visibility and foster meaningful connections.
Overview
9
9
years of professional experience
Work History
Group Account Supervisor
Wildtype
New York, NY
03.2021 - Current
- Directed internal brand strategy across four indications for Lenvima (oncology) and Veklury (virology) as Agency of Record.
- Led creative strategy and execution of tactical initiatives, maintaining financial accountability for expenditures exceeding $3 million.
- Spearheaded development and execution of numerous projects from concept to launch, serving as primary liaison between clients and agency creative team.
- Oversaw the formulation and deployment of strategic marketing initiatives, enhancing engagement with key accounts.
- Fostered robust client relationships through consistent communication and proactive problem-solving strategies.
- Managed relationships with third-party vendors and congress support personnel to guarantee successful and timely implementation of intricate video, print, and digital advertising placements.
- Evaluated market trends to uncover growth opportunities and optimize account performance strategies.
- Guided junior account managers to enhance professional growth and optimize team performance.
- Conducted quarterly business reviews with clients to evaluate progress and adjust strategies as needed.
- Championed clients' needs to internal teams, advocating for specific requirements and objectives to achieve targets and maximize satisfaction with company service.
Account Executive, Group Sales
New York Yankees
New York, NY
05.2017 - 03.2021
- Executed strategic sales initiatives that generated millions in new business revenue from groups, luxury suites, and season ticket offerings over four and a half seasons, culminating in three promotions.
- Oversaw client accounts for season ticket holders and group clients, successfully renewing contracts with a retention rate exceeding 90%.
- Established and maintained relationships with a diverse clientele of over 500, enhancing their experiences with Yankee tickets for business, fundraising, and leisure activities.
- Executed lead prospecting strategies, engaging hundreds of leads daily while averaging significant talk time.
Fan Development Activation Staff
New York City FC
New York, NY
03.2017 - 03.2017
- Integrated New Yorkers of all ages into the NYCFC fan community through activations and events throughout the city
Education
Master of Science - Sports Industry Management
Columbia University
New York, NY12-2017
Bachelor of Science - Business Administration; International Business
The Catholic University of America (CUA)
Washington, D.C.05-2014
Master of Science - Introductory Econometrics Tutorial
The University of Oxford
Oxford, England06-2013
Skills
- Advertising
- Product and service sales
- Team leadership
- Verbal and written communication
- Data-driven decision making
- Relationship management
- Strategic account development
- Budget management
- Problem-solving
- Attention to detail
- Microsoft Office Suite
- KORE Software
Timeline
Group Account Supervisor
Wildtype
03.2021 - Current
Account Executive, Group Sales
New York Yankees
05.2017 - 03.2021
Fan Development Activation Staff
New York City FC
03.2017 - 03.2017
Master of Science - Sports Industry Management
Columbia University
Bachelor of Science - Business Administration; International Business
The Catholic University of America (CUA)
Master of Science - Introductory Econometrics Tutorial
The University of Oxford