Mike Lyman
Summit,NJ
Summary
Healthcare marketing leader with a track record of generating organic and new business growth and account profitability. Passionate believer that integrating technology and marketing innovation into healthcare communications drives improvement in patient outcomes - and growth for agencies and their clients.
Overview
24
24
years of professional experience
Work History
Group Account Supervisor
Biolumina Group
08.2024 - Current
- Drove HCP promotional launch development for a new KISQALI indication, bringing the brand's breakthrough benefits to a broader range of patients with early breast cancer.
- Managed Novartis client relationships, finances, strategic development, and tactical plan tracking.
Account Manager
People.Health
09.2023 - 08.2024
- Client and project management for an innovative healthcare technology company
- Provided strategic guidance and development plans for software products to create direct relationships with target patients
- Clients include Moderna, AstraZeneca and Novo Nordisk
Vice President, Account Director
Omnicom/CDM NY
04.2023 - 07.2023
- Recruited back to the agency I worked at for 11 years to lead Janssen Oncology/Legend Biotech HCP, patient/caregiver, and APP/nurse efforts in support of CARVYKTI in multiple myeloma
- Also led swift commercial development for a new Intercept Pharmaceuticals therapy treating NASH
Vice President, Management Director
IPG Health/FCB Health
10.2011 - 04.2023
- Responsible for running a ~$10-13 million annual client portfolio
- Assigned as the lead for IPG Health Expert, a specialty agency targeting non- physician healthcare providers (pharmacists, nurse practitioners, physician assistants)
- Brought significant structure and organizational flow to agency staffing, finance, and strategic development
- Key accomplishments included the innovative global launch and analytics plans for Novavax/Nuvaxovid COVID-19 vaccine and a retail support program for GSK/SHINGRIX that was adopted and expanded in pharmacies throughout Canada
- Led four significant new business wins, then directed successful marketing plans and campaigns for each, leading to strong brand growth (10% +) for OMIDRIA/Raynor, XIAFLEX/Endo, the Takeda Gout Franchise, and ImmunoCAP/Thermo Fisher
- Brought strategic leadership and partnership to develop winning HCP and patient campaigns
- Drove HCP messaging, story flow and collaborated with client sales force to introduce effective sales aids
- Other milestones included the US and Global Janssen DTC/HCP prelaunch effort for gene therapies, a 10-deck speaker series for Janssen Infectious Disease, Otsuka Patient Support for JYNARQUE and DTC for Prolia, Paragard and Januvia
Senior Vice President, Management Supervisor
Omnicom/Cline, Davis & Mann
06.2000 - 10.2011
- Responsible for ~$7-10 million annual client portfolio
- DTC account leader responsible for a Novartis gastroenterology launch
- Went on to establish FlexPen as the major Novo Nordisk insulin delivery device and launch VIAGRA DTC campaigns that drove 30% plus revenue growth over 3 years
- Launched PhRMA's Partnership for Prescription Assistance, which helped 9.5 million patients get access to public and private assistance programs
Education
MBA - Marketing
Kellogg Graduate School of Management
Evanston, ILBachelor of Science - Marketing and Finance
Lehigh University
Bethlehem, PASkills
- New business
- Financial management
- Driving collaboration
- Strategic leadership
- Leadership and people development
- Transformative therapeutics
- Vaccines
- Rare disease
- Oncology
Earlycareerexperience
- Young & Rubicam
- Messner VBMS
- Lintas
Timeline
Group Account Supervisor
Biolumina Group
08.2024 - Current
Account Manager
People.Health
09.2023 - 08.2024
Vice President, Account Director
Omnicom/CDM NY
04.2023 - 07.2023
Vice President, Management Director
IPG Health/FCB Health
10.2011 - 04.2023
Senior Vice President, Management Supervisor
Omnicom/Cline, Davis & Mann
06.2000 - 10.2011
Bachelor of Science - Marketing and Finance
Lehigh University
MBA - Marketing
Kellogg Graduate School of Management
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