DANELLE MACIAS
Hillsboro,Oregon
Summary
I am seeking a long-term position that oversees efficient, innovative, strategic, and planning to develop opportunities in the Marketing/Operations of the business. I am a stable, accomplished, and devoted employee that will thrive on the challenge to continue to establish breakthrough trends, ideas, objectives, and the development of employee/customer satisfaction by offering a fresh/new approach to selling on trend categories.
Overview
24
24
years of professional experience
Work History
Director of Fresh
Albertsons Companies-Portland Division
Portland
Current - 01.2023
- Responsible for bringing come to life programs in Fresh-Distinct in Fresh
- Point of Difference from the competition
- Responsible for setting and making Goals for Sales, Line 5, Shrink and Line 8 Financials
- Responsible for influencing Sales Managers in fresh value propositions with price, promo, and placement along with merchandising.
- Responsible for Profit and Loss Statements/Labor/Projections
- Responsible for Fresh Inventory Guidelines and outcomes
- Responsible for reducing Fresh Shrink by better ordering, production and last chances-Paxar, Donation
- Monitor, analyze and interpret major special programs and in store events
- Monitor, analyze and interpret ad writing, TPR pricing-to include CPI pricing
- Check in Meetings with Sales Managers to cover categories-ex
- Bread, cake, cookie, dessert, chicken, arrangements, beef etc.
- Coordinate Implementation of marketing planning
- Conduct Competitive visits with ASM/Sales Managers-weekly
- Reviews stretch sales manager forecasting sheet 2 Meetings a week to work closely with financial goals and follow up with progress
- Use various reports to track and follow up on sales, gain and service levels from DC.
- Work with non-perishable merchandising and operations to achieve department sales and gain objectives
- Optimize assortment, follow the trends and have the right mix without hurting the base in schematics, wave resets and NICI’s
- Maximize department/case layout to improve turns and shopper experience
- Be first to market with innovation
District Manager
Albertsons Companies-Portland Division
Portland
01.2023 - 01.2021
- Ran 20 stores with a weekly sales average of $720K-Largest Average Weekly sales
- Responsible for Sales, Service, Profits and Store Conditions
- Responsible for Profit and Loss Statements/Labor/Projections
- Hiring-recruitment when needed
- HR/AR
- Safety and Food Safety Best Practices-continued to improve on conditions
- Responsible for Ops Specialists-coaching/mentoring
- Responsible for executing on sales message and display planner planning
- Responsible for executing on surveys, sbp planning and communication
- Responsible for Center Store Inventory-planning and financial accountability
- Assist with daily operations, remodels and store visits building sales/profits
- Responsible for executing with vendors on planning for ads/promos
- Worked closely with vendors, buyers, specialists, and functional operational specialists to build sales, gross, labor, service, and profits.
- Responsible for sending written/verbal communications on all promotions
- Responsible for Profit/Loss statements updates
- Responsible for Period End Inventory overview with Ops-numbers
- EBITDA and Sales Tracking Floor Care
- RGS Produce-Productivity
- RGS COS- Center Store Productivity
- Financials-weekly reporting
- FAR
- Vision Pro
- AFRESH
- PIC Future Leaders Training
- Code Dating Check list
- Safety Observation
- Backup recruiters
- Routines of AM and PM Store Walks
- Routines for PIC Walk Expectations
- Frontline Living our Purpose Enrollment
- Inventory Build
- Dress Code
- Food Safety Checklists and Audits
- Gift Card Cycle Counts
- Safety Compliance
- Compliance Audit
- Sweep log Compliance
- Store Director Training 5 Star Service Training-NPS 5-Star Shrink
- Community Fundraising-Holiday Bucks
- Fresh Inventory Guidelines
- COS Inventory Guidelines
- Floor Care
- Vendor Meetings
- Starbucks calls/meetings
- ECOMM
Own Brand Sales Manager
Albertsons Companies-Portland Division
Portland
01.2021 - 01.2019
- Responsible for the sales, gross, financial-funding and penetration for the private labels in the entire Division.
- Work closely with each sales manager and assistant sales managers to build sales through ads, promos, and Own brand campaigns.
- Manage each Own brand along with self-man products to ensure pricing, sourcing and set up is intact.
- Attend and actively support ad planning, strategies, and overall need states of ads
- Responsible to achieve sales and penetration numbers and share at District Manager meetings along with Center Store conference calls
- Follow EYC, IRI Data and other reporting to ensure Own brands is relevant
- Responsible for planning and implementation of Sales Campaigns from Own brands
- Responsible for forecasting with procurement for big campaigns
- Responsible for sharing and accepting dash financial deals in system
- Responsible for collecting all innovation accept/declines and recording in Uniti
- Wave and New item cut in work with each department on new item set up, placement on shelf and procurement
- Attend all test sets to ensure Own brands are prominent on shelf placement
- Ensure National vs Own Brand prices are shielded against ROM and with each other
- Attend all conference calls with Own Brand team-share data, innovation, and upcoming issues and TT calls with leadership
- Responsible for sending written/verbal communications on all campaigns/promos in place
- Responsible for working with DC to get special orders for food banks and organizations for donations
- Continue to lead the charge as #1 in the company for Overall Sales/Volume Penetration for Own Brands
Bakery Assistant Sales Manager
Albertsons Companies-Portland Division
Portland
01.2019 - 01.2018
- Responsible for sales, gross, service, labor, category management and merchandising of the bakery
- Worked closely with vendors, buyers, specialists, and functional operational specialists to build sales, gross, labor, service, and profits.
- Responsible for sending written/verbal communications on all promotions
- Responsible for Profit/Loss statements updates
- Responsible for Period End Inventory overview with Ops-numbers
- Responsible for Shrink-Vision Pro Updating
- Responsible for Menu building, set up of new items, plu/slu
- Responsible for building schematics, bulletins, and merchandising
- Responsible for regrand openings, Holiday Show prep work
- Responsible for Operations ride along-training, coaching
- Responsible for writing holiday planning bulletins
Grocery Assistant Sales Manager
Albertsons Companies-Portland Division
Portland
01.2018 - 01.2017
- Responsible for sales, gross, profit, category management and placement on shelf for Bake, Coffee, Spices and Canned Meats
- Responsible for managing sales and profits for each category-negotiating pricing
- Responsible for Category Management-Gold/OBIEE reporting
- Responsible for Vendor meetings and promo planning-negotiating
- Responsible for attendance in Ad meetings and promo planning
- Responsible for Wave and New Item Placement along with close work with analyst to place items on shelf
- Responsible for Add/Delete Sheets for New items-work close with vendors for set up
- Responsible for NOPA-deals in systems-priced correctly
- Responsible for side-by-side work with department specialist to ensure timely completion
- Responsible for buyer communication for proper forecasting and replenishment
Center Store Operations Specialist
Albertsons Companies-Portland Division
Portland
01.2017 - 01.2016
- Responsible for sales, gross, service, labor and merchandising of the total store to include Grocery, HHB, Liquor in District 72 and District 74.
- Responsible for Sales, Service, Profits and Store Conditions
- Responsible for Profit and Loss Statements/Labor
- Assisted with Hiring-recruitment when needed
- Safety and Food Safety Best Practices-continued to improve on conditions
- Responsible for executing on sales message and display planner planning
- Responsible for executing on surveys, sbp planning and communication
- Responsible for Center Store Inventory-planning and financial accountability
- Assist with daily operations, remodels and store visits building sales/profits
- Responsible for executing with vendors on planning for ads/promos
Deli/Starbucks Assistant Sales Manager
Albertsons Companies-Southern California Division
01.2016 - 01.2014
- Responsible for sales, gross, service, labor, merchandising of the deli/Starbucks for 339 stores.
- Worked closely with vendors, buyers, specialists, and functional operational specialists to build sales, gross, labor, service, and profits.
- Responsible for sending written/verbal communications on all promotions
- Responsible for Profit/Loss statements updates
- Responsible for Period End Inventory overview with Ops-numbers
- Responsible for Shrink-Vision Pro Updating
- Responsible for Menu building, set up of new items, plu/slu
- Responsible for building schematics, bulletins, and merchandising
- Responsible for regrand openings, Holiday Show prep work
- Responsible for Operations ride along-training, coaching
- Responsible for writing holiday planning bulletins
- Starbucks collaboration on promos, NNC compliances, merchandising
Bakery Operations Specialist
Albertsons Companies-Southern California Division
01.2014 - 01.2013
- Responsible for the merchandising of the bakery sections of 38 stores through random visits and training of store bakery personnel.
- Checked the entire store during visits not just the bakery department, working closely with District Manager
- Focused on sales, gross, shrink, DSI, and service.
- Participated in district sales meetings with Store Director.
- Helped with store remodels, including layout, merchandising, and schematics.
- Conducted cake-decorating seminars.
- Successfully built business from $10K average to $15K department sales average
Safety Manager
Albertsons Companies-Southern California Division
01.2013 - 01.2011
- Work with insurance adjusters to resolve Workers Compensation and general liability claims for 80 stores in 4 districts.
- Visit stores monthly to ensure safety compliance, and conduct in-store safety meetings, conducted in-store audits, training and targeting attention to high-accident stores.
- Participate in Focus Program, and successfully energize meetings with store leadership teams
- Incorporate assignments for department managers so they can contribute to the reduction of claims
- Have learned and applied each safety metric and compliance benchmark associated with the job.
- Shared safety metric reports to store teams to address performance; communicate results and present instructions for effective solutions.
- Shared financial reports with store teams and upper management.
- Attended BSN (Behavioral Conference.
- Participated in Strategic Initiative Team and made valuable contributions
- Positively impacted the team and its success.
- Achieved a 54% reduction in WC claims and a 7% reduction in GL claims.
- Manager Ratings: 5 in personal leadership/establishing trust, 4 in results leadership, 4 in decision making, in communication, and a 4 in overall performance (5/18/12).
Assistant Store Manager
Albertsons Companies-Southern California Division
Long Beach
01.2011 - 01.2010
- The store employed 89 associates.
- Contributed to weekly sales growth from $370,000 to $383,000.
- Prepared weekly P&L, sales projections, and labor projections.
- Received merchandiser and prepared vendor reports.
- Held HR accountability
- Labor and scheduling staff
- Accounted for cash daily and balanced the safe.
Bakery Operations Specialist
Albertsons Companies-Southern California Division
01.2010 - 01.2009
- Responsible for the merchandising of the bakery sections of 68 stores through random visits and training of store bakery personnel.
- Checked the entire store during visits, not just the bakery department, working closely with District Managers.
- Focused on sales, gross, shrink, DSI, and service.
- Participated in district sales meetings with Store Director.
- Set up store remodels, including layout, merchandising, and schematics.
- Conducted cake-decorating seminars.
- Member of the Hiring Committee
- Won six district contests.
- Created a new baking manual with Sigma Project Manager
- Six Sigma Project Member for Bakery Shrink – 2006
- Participant in Formal Mentoring Group Program – 2008 and 2009
Assistant Store Director
Albertsons Companies-Southern California Division
01.2009 - 01.2005
- The store employed 110 associates.
- Directed all associates in sales promotions, policies, and procedures.
- Participated in all store activities to maximize sales, earnings, and customer satisfaction.
- Reviewed P&L statements, and projected needs of each department and the store overall
- Trained staff in merchandising.
- Used micro-strategies to review last year/last week’s sales to ensure adequate stocks and promote sales.
- Ensured all departments were neat, clean, properly merchandised shelves/display for sales
- Food Safety and Safety accountability
- Worked with vendors and established promotional placement of products throughout the store
- Contributed to store’s weekly sales growth from $490,000 to $515,000.
Operational Specialist
Albertsons Companies-Southern California Division
01.2005 - 01.2000
- When Albertsons merged with Lucky Stores, trained Lucky employees from 20 stores in Albertsons systems and procedures
- Brought people up to speed in all departments, particularly in the perishables departments such as produce, bakery, and meat.
- Contributed significantly to a successful merger
- Sales, Inventory and Cost controls to each of the areas of supervision
- Certificate for Managing for Inspired Performance – 2002
- Certificate: Accu-Vision and Managerial Assessment Program - 2003
Deli Manager
Lucky Stores
01.2000 - 01.1999
- Supervised eight associates.
- Responsible for ordering, food handling, merchandising, sales, and customer service.
- Tied in merchandising with bakery
- Ensured freshness and eye appeal of products
- Responsible for up selling and offered samples to promote sales
- Conducted Inventory’s
- Generated growth from $14,000 to $16,500 per week.
Bakery Clerk
Lucky Stores
Westminster/Cypress/Buena Park
01.1999 - 01.1993
- Was assigned to increasingly larger stores.
- Responsible for sales, cake decorating, and baking
- Order writing and Inventory Management
Education
B.A., Liberal Studies -
CALIFORNIA STATE UNIVERSITY, LONG BEACH
01.1991
Community Service
- Chair on Diversity and Inclusion Committee
- MDA Board Member-Oregon
- Sunshine Division Active Participant
- Actively Mentoring Operation Specialist
- Participation in Woman’s Network Meetings
Timeline
Director of Fresh
Albertsons Companies-Portland Division
Current - 01.2023
District Manager
Albertsons Companies-Portland Division
01.2023 - 01.2021
Own Brand Sales Manager
Albertsons Companies-Portland Division
01.2021 - 01.2019
Bakery Assistant Sales Manager
Albertsons Companies-Portland Division
01.2019 - 01.2018
Grocery Assistant Sales Manager
Albertsons Companies-Portland Division
01.2018 - 01.2017
Center Store Operations Specialist
Albertsons Companies-Portland Division
01.2017 - 01.2016
Deli/Starbucks Assistant Sales Manager
Albertsons Companies-Southern California Division
01.2016 - 01.2014
Bakery Operations Specialist
Albertsons Companies-Southern California Division
01.2014 - 01.2013
Safety Manager
Albertsons Companies-Southern California Division
01.2013 - 01.2011
Assistant Store Manager
Albertsons Companies-Southern California Division
01.2011 - 01.2010
Bakery Operations Specialist
Albertsons Companies-Southern California Division
01.2010 - 01.2009
Assistant Store Director
Albertsons Companies-Southern California Division
01.2009 - 01.2005
Operational Specialist
Albertsons Companies-Southern California Division
01.2005 - 01.2000
Deli Manager
Lucky Stores
01.2000 - 01.1999
Bakery Clerk
Lucky Stores
01.1999 - 01.1993
B.A., Liberal Studies -
CALIFORNIA STATE UNIVERSITY, LONG BEACH