Daniel Baster
Homestead,FL
Summary
Proactive General Sales Manager proficient in sales, service and business operations. Enthusiastic about driving business growth at Mercedes-Benz Of Cutler Bay by leveraging twenty years of experience in the automotive industry.
Energetic and well-rounded bilingual leader with extensive experience in sales and management. Proven ability to build cohesive teams, exceed sales quotas, and adept at overseeing variable departments, managing F&I, New and Pre-Owned inventory, and maintaining high customer satisfaction scores.
Demonstrated success in developing and implementing effective marketing and sales strategies.
Overview
21
21
years of professional experience
1
1
Certification
Work History
General Sales Manager
Mercedes-Benz Of Cutler Bay
01.2015 - Current
- Developed new process for employee evaluation which resulted in marked performance improvements.
- Responded to customer requests via telephone and email.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Help our sales team by coaching and mentoring them.
- Guiding the F & L team increase our product penetration and maintaining a high PVR.
- Reviewing the new and pre-owned inventory on a daily basis, managed inventory day supply and reducing floor plan expenses.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Established customer-centric focus throughout the dealership culture to build loyalty and retention.
- Updated and maintained dealership website and social media accounts.
- Mentored and directed employees by conducting one-on-one meetings with sales Associates.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
Sales Manager
Mercedes-Benz Of Cutler Bay
08.2008 - Current
- Hired and motivated the sales team achieving set sales goals.
- Created and finalized quotes to complete deals.
- Increased sales revenue by developing and implementing effective sales strategies.
- Reduced process gaps by hiring, supervising and coaching the sales team to help them performance and growth.
- Developed and implemented new sales strategies to update product lines.
- Kept up with latest trends and recommended enhancements to enhance our brand.
- Gained market share in new sales performance providing an outstanding customer service.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Generated company growth for six consecutive years through market expansion and sales.
Sales Representative
Mercedes-Benz Of Cutler Bay
12.2002 - Current
- Identified client needs, built relationships and overcame objections to drive sales.
- Completed customer searches to generate new leads.
- Demonstrated products and specific features at customer locations and special events.
- Utilized professional sales techniques to persuasively communicate with clients.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Increased revenue by implementing effective sales strategies in all aspects of the sales cycle process from prospecting leads through close.
- Utilized effective communication and active listening skills to create client rapport to grow profitability.
Education
Bachelor of Science - International Business
University Of Havana
Havana, Cuba1994
Skills
- Empowers high-performing sales teams
- Strong interpersonal skills
- Decisive
- Goal-oriented
- Accomplished manager
- Coaching and mentoring
- Positive and upbeat
- Self-motivated
- Powerful negotiator
- Team leadership
- Revenue Generation
- Extremely organized
- Staff Training
- Trend Identification and Forecasting
- Advertising and Marketing
Accomplishments
- Promoted to General Sales Manager in 2015.
- 2015 sales increased by 19%.
- Best of the best 2014.
- Promoted to Sales Manager in 2008.
- Led team to achieve Best of the Best award 2019, earning recognition from upper management.
Certification
- Master certified.
- Champion in finance
- Joe Verde management
- Leadership academy I, II, III
- David Lewis sales, F&L , management
- 2-14 Life insurance and Annuities
Timeline
General Sales Manager
Mercedes-Benz Of Cutler Bay
01.2015 - Current
Sales Manager
Mercedes-Benz Of Cutler Bay
08.2008 - Current
Sales Representative
Mercedes-Benz Of Cutler Bay
12.2002 - Current
Bachelor of Science - International Business
University Of Havana
- Master certified.
- Champion in finance
- Joe Verde management
- Leadership academy I, II, III
- David Lewis sales, F&L , management
- 2-14 Life insurance and Annuities
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