DANIEL CALLAHAN
New York,NY
Summary
Transformational revenue leader managing $2B in annual advertising revenue. Inspires a nationwide sales force, accelerating growth across local, national, and digital advertising channels. Leverages cross-functional partnerships to deliver cutting-edge audience solutions, enhancing advertiser engagement and optimizing monetization strategies.
Overview
16
16
years of professional experience
Work History
Chief Revenue Officer
SPECTRUM REACH
New York, USA
06.2025 - Current
- Executive leader responsible for all revenue generation and commercial strategy for Spectrum Reach, Charter Communications’ advertising organization.
- Oversaw approximately $2B in annual advertising revenue and led all revenue channels including local, national, political, addressable, programmatic, streaming, and advanced advertising solutions.
- Led and inspired nationwide sales organization, driving growth in a complex advertising marketplace.
- Established commercial strategy and sales priorities, enhancing execution across local and national markets.
- Accelerate growth of digital, addressable, and programmatic advertising businesses through advanced audience solutions and technology-enabled selling.
- Optimized advertising inventory strategy across linear, streaming, and digital platforms, boosting monetization and revenue performance.
- Partner across product, research, pricing, marketing, and operations teams to create differentiated advertiser solutions.
- Oversee Research & Insights organization delivering audience intelligence, measurement, and analytics capabilities that strengthen client value.
- Lead Field Marketing organization responsible for demand generation, local market activation, sales enablement, and customer engagement.
- Guide Kernel, Spectrum Reach’s in-house creative agency, delivering full-service commercial production and emerging AI-powered creative solutions for advertisers.
Group Vice President, National Advertising Sales
SPECTRUM REACH
New York, USA
11.2023 - 06.2025
- Managed $811M in 2024 revenue, exceeding annual sales objectives.
- Led national advertising sales across linear, streaming, addressable, programmatic, political, unreserved, and client-direct solutions.
- Developed and executed national advertising sales strategy across Spectrum Reach, driving revenue growth and market presence.
- Aligned sales teams, markets, and business units to create unified national advertising strategy, enhancing collaboration and effectiveness.
- Developed Spectrum Reach’s national sales narrative and marketplace positioning.
- Established strategic partnerships with agencies and technology platforms, including first Spectrum Reach Omnicom Upfront Agreement, expanding advertising reach and capabilities.
- Partnered with Ampersand, OpenAP, Xumo, Blockgraph, and other industry leaders to expand advertising capabilities.
Senior Vice President, Data Strategy & Sales Innovation
FOX CORPORATION
New York, USA
01.2020 - 11.2023
- FOX Networks Group.
- Led advanced advertising strategy and commercialization across FOX, FOX Sports, FOX News, FOX Business, and Tubi.
- Oversaw $80M+ in annual advanced advertising revenue, ensuring optimal revenue generation across platforms.
- Developed cross-screen audience-based advertising strategy across linear, digital, streaming, and connected TV platforms.
- Built data-driven advertising products using audience targeting, measurement, and technology innovation.
- Cultivated strategic partnerships with Hulu, Roku, Amazon, Samsung, Vizio, and other distribution platforms to enhance distribution and audience reach.
- Represented FOX on OpenAP Board of Directors; chaired initiatives in 2020 to advance data collaboration among industry leaders.
Vice President, Audience & Automated Sales Solutions
FOX CORPORATION
New York, USA
01.2017 - 01.2020
- Managed programmatic advertising revenue exceeding $68M annually.
- Developed addressable advertising capabilities through strategic partnerships with Hulu, Roku, and Comcast, expanding revenue potential.
- Built advanced television advertising capabilities and audience-based sales strategy for FOX, enhancing market positioning.
Vice President, Programmatic Sales
FOX CORPORATION
New York, USA
01.2014 - 01.2017
- Established FOX Networks’ programmatic advertising business across digital, mobile, connected devices, and television, enhancing revenue streams.
- Formulated data monetization strategies and forged technology partnerships to drive strategic initiatives.
- Designed audience targeting solutions for FOX, FX, FOX Sports, National Geographic, and Mundo FOX, optimizing advertising effectiveness.
Director, Programmatic Sales
FOX NEWS DIGITAL MEDIA
New York, USA
01.2011 - 01.2014
- Managed $35M annual digital advertising revenue while fostering strategic relationships with agencies, DSPs, SSPs, and advertisers to drive revenue growth.
- Earlier roles: Account Executive | Account Manager | Account Coordinator
- Developed strategic content plans to enhance audience engagement and retention.
- Oversaw digital media initiatives aligning with corporate objectives and market trends.
- Led cross-functional teams to execute multimedia projects across platforms.
Education
Bachelor of Arts - Communication, Sociology
Wake Forest University
Winston-Salem, NCSkills
- Partnership development
- Brand positioning
- Client relationship management
- Revenue generation
- Commercial strategy
- Collaborative problem-solving
- Team leadership
- Innovation management
Executive Leadership Highlights
- Revenue Ownership, Lead revenue strategy and execution for Spectrum Reach’s approximately $2B advertising business, spanning local, national, political, addressable, programmatic, streaming, and client-direct advertising.
- Large-Scale Sales Leadership, Lead and develop a 1,400-person sales organization across 91 markets, creating a culture focused on accountability, collaboration, customer success, and growth.
- Advertising Transformation, Driving evolution from traditional advertising sales toward a modern, data-driven marketplace leveraging audience intelligence, advanced targeting, measurement, and automation.
- Digital Revenue Growth, Expanding digital, addressable, and programmatic revenue streams while improving inventory optimization and maximizing yield across platforms.
- Commercial Innovation, Building new advertiser solutions through data partnerships, advanced measurement capabilities, and AI-enabled creative services.
- Industry Leadership, Recognized industry leader in advanced advertising, serving as FOX Corporation representative and Chairperson of the OpenAP Board in 2020.
Timeline
Chief Revenue Officer
SPECTRUM REACH
06.2025 - Current
Group Vice President, National Advertising Sales
SPECTRUM REACH
11.2023 - 06.2025
Senior Vice President, Data Strategy & Sales Innovation
FOX CORPORATION
01.2020 - 11.2023
Vice President, Audience & Automated Sales Solutions
FOX CORPORATION
01.2017 - 01.2020
Vice President, Programmatic Sales
FOX CORPORATION
01.2014 - 01.2017
Director, Programmatic Sales
FOX NEWS DIGITAL MEDIA
01.2011 - 01.2014
Bachelor of Arts - Communication, Sociology
Wake Forest University