Summary
Overview
Work History
Education
Skills
Certification
Languages
Community Organizations
Affiliations
Timeline
Generic

Daniel Jessee

Brevard,NC

Summary

Proven leader in operational excellence and cross-functional team leadership, I significantly enhanced REI's national on-site rental program and guided programs in the Southeast, achieving year of year revenue growth for over 10 years. Expert in capacity planning and relationship building, I drove innovative projects and partnerships, notably cultivating efforts that led to the creation of the Georgia Outdoor Recreation Coalition.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Growth Operations Program Manager

REI
Remote, WA
09.2021 - 03.2025
  • Oversaw operational support for opening four new and two existing rental points of presence, totally more than $500,000 in investment and revenue budget.
  • Served as a program leader to integrate various different perspectives and work streams to produce successful and functional rentals business locations.
  • Consistently monitored and pursued areas of improvement for our entire rentals enterprise.
  • Assisted in a complete reimagining of equipment resale that has the potential to generate $250,000+ per year in revenue alone.
  • Oversaw our Signature Camp development program, which focuses on owned and leased properties developed for use in line with our multi-day guided tours with active projects across the country, each with a budget ranging from $500,000 to $2,000,000.

Regional Experiences Manager

REI
Atlanta, GA
05.2019 - 08.2021
  • Oversee all local field day experiences for REI including outdoor classes and tours from 1-3 days in length.
  • Responsible for over $1 million budget between three markets across the larger Southern Appalachian Region of Atlanta, Asheville, and Chattanooga.
  • Directly oversee three market supervisors. Implemented regional strategy to achieve revenue goals in a pilot program combining traditionally separate programs. Achieved 42% growth YOY in new role.

Outdoor Programs and Outreach Market Manager

REI
Atlanta, GA
06.2014 - 05.2019
  • Oversaw all of REI's field and in-store education programs, outings, events, community engagement, local public relations, paid social media, and grant funding.
  • 45 direct reports from Chattanooga and Atlanta. Oversaw growth of over 300% in revenue during that time.
  • I was a driving force behind REI's support for the formation of the Georgia Outdoor Recreation Coalition.
  • Also oversaw company's first-ever boathouse from 2017-2018.

Senior Instructor

REI
Atlanta, GA
05.2010 - 05.2014
  • Opened the first REI Outdoor School in Atlanta under a new growth-oriented modelManaged weekly class/outing logistics
  • Planned our annual class assortment and developed new outings
  • Assisted with budget management
  • Handled all external communication to students, customer service, equipment maintenance, instructor training, internal communication to staff, and incident management.

Outreach Specialist

REI
Buford, Georgia
09.2006 - 02.2010
  • Managed the Buford store's community outreach, including monthly flyer production, website management, social media management, service project coordination, employee engagement, in-store signage and promotion, and outside event management.

Education

Master of Science - Environmental Policy And Management

University of Denver
Denver, CO
05-2010

Bachelor of Arts - Magazine Journalism

University of Georgia
Athens, GA
05-2006

Bachelor of Science - Sports Communication

University of Georgia
Athens, GA
05-2006

Skills

  • Capacity planning
  • Forecasting
  • Cross-functional team leadership
  • Demand planning
  • Logistics management
  • Customer service
  • Operations management
  • Relationship building
  • Team training and development
  • Partnerships and resource mobilization

Certification

  • Wilderness First Responder (expired)
  • CPR (expired)

Languages

Spanish
Limited

Community Organizations

  • Friends of DuPont Forest, Board of Directors
  • Pisgah Area SORBA, Member
  • USFS Region-8 Recreational Advisory Committee, Member

Affiliations

  • Longleaf Award for Emerging Environmental Leaders (Georgia Conservancy)
  • Anderson Award (REI)
  • Leadership Award Nominee (REI)

Timeline

Growth Operations Program Manager

REI
09.2021 - 03.2025

Regional Experiences Manager

REI
05.2019 - 08.2021

Outdoor Programs and Outreach Market Manager

REI
06.2014 - 05.2019

Senior Instructor

REI
05.2010 - 05.2014

Outreach Specialist

REI
09.2006 - 02.2010

Master of Science - Environmental Policy And Management

University of Denver

Bachelor of Arts - Magazine Journalism

University of Georgia

Bachelor of Science - Sports Communication

University of Georgia

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Daniel Jessee